The Genius of Apple’s New iPad Pro Commercial? Masterful Transitions

The Genius of Apple’s New iPad Pro Commercial? Masterful Transitions

At Monday’s WWDC keynote, Apple announced the latest iteration of the iPad Pro, leading with a 75 second commercial that is as slick as one would expect with any Apple product launch. The iPad Pro will sell by the bucketload no doubt, but “Any Given Wednesday,” directed by Leonardo Dalessandri, is worthy of recognition itself as a supreme piece of commercial filmmaking.

What Is a UHS-II SD Card and Why Would You Want One?

What Is a UHS-II SD Card and Why Would You Want One?

Back in the day (not all that long ago, in fact), the only memory cards you would find in a “pro”-level camera were Compact Flash. That all changed as SD cards started to get faster and faster. Speeds up to 95 MB/s were great for emptying out the buffer on machine-gun mode and writing 1080p footage, which meant that space in the bodies could be used for other things. These cards were great. You could dump 64 GB of images while you watched the evening news. Then came along UHS-II cards, and if you’re not using them yet, you should definitely add them to you list next time you're upgrading cards.

New York Underwater: Could This Really Be?

New York Underwater: Could This Really Be?

The past few weeks here in New Jersey and New York have been pretty rainy and not so nice. With that in mind, I came across a video that really caught my attention and had me confused for a good minute or so. For a while I thought I had been out of the loop, when suddenly I realized that this was just another sort of filming "trick" to fool the eye. Relating to my last article, this "video" takes it to another level showing a city we probably all know flooded by water. For me, it was not much of a pleasant sight and if this were to really happen, I can't imagine how much we would all be affected by it.

How BBC Films Animals At Night

How BBC Films Animals At Night

The animal kingdom does most of its activities at dawn or at dusk, and many only hunt when they can hide in the darkness that the nighttime brings. This video showcases how BBC went about capturing the animals using artificial light at first, and how they do it now using infra-red and thermal cameras.

How to Define What Makes a Great Photograph Great

How to Define What Makes a Great Photograph Great

Photographers tend to bemoan that everyone's seeming belief that they are a photo critic. Event though the vast majority of people aren't really experienced enough or aware enough of what makes a good photo to be taken seriously. This position is often weakened by the fact that even top photographers generally can't agree on what makes a great photo. I'd propose the argument that the average viewer actually is quite aware of what makes a great photo while the nit picks of us pros more often than not have little to do with photographic greatness and more to do with photographic elitism.

Adding Color - Changing History or Making It More Relatable?

Adding Color - Changing History or Making It More Relatable?

At first black and white photos were the only way images could be developed, printed, and shown to the world. With digital technology and having all the information at our fingertips allows some obsessive artists delve into the past to bring the past to life by adding color and making the images more relatable. Or does it? Some people have argued that the past shouldn't be altered, and that it must be left as is, preserved and untouched. They argue that the images shape history, and should remain as factually correct as possible. However, when watching the video and seeing the way the images are transformed surely adds another level to the ability to relate to the images.

Does the DJI Spark Have What It Takes?

Does the DJI Spark Have What It Takes?

DJI recently launched the DJI Spark drone. It's their smallest drone yet, and is aimed at the beginner drone flyer. But, at $499, it can certainly be used to capture b-roll footage or for behind the scenes shots that can add to your brand and showcase your working style for potential clients to see. The Verge has put together an overall analysis of the drone which is quite informative and showcases what they see as its uses in everyday life.

On Location: Behind the Scenes with Natural Light

On Location: Behind the Scenes with Natural Light

The dramatic looks that can be achieved with strobes can very well be accomplished with natural light if utilized correctly. Understanding how to use the sources and the environment will increase the overall image every time. Using pull backs of each shot is a valuable tool in order to truly appreciate and understand how each image was shot. One photographer shows just how to light dramatically with minimal set ups.

How One Artist Used Photoshop to Send Her Kids Back in Time to Meet Their Great Great Great Grandmother

How One Artist Used Photoshop to Send Her Kids Back in Time to Meet Their Great Great Great Grandmother

When any talented individual with a dedicated set of skills finds themselves with a little free time it almost always results in something both creative and amazing. Some of the most interesting creations have come from artists and craftsman in their spare time. So it comes as no surprise that a successful photographic digital artist like Karen Alsop when presented with a newly found photo of her ancestors, would turn it into something that would surprise and amaze her friends and family.

How to Vlog Like a Professional with YouTuber Sara Dietschy

How to Vlog Like a Professional with YouTuber Sara Dietschy

Sara Dietschy is a professional YouTuber and vlogger based out of New York City. She most famously appeared on the scene over a year ago when she knowingly mocked the one and only Casey Neistat with a hilarious video mimicking his style. Her channel has grown in size and so has her professional expertise in the field for both photographers and videographers alike. Her recent series 'How to Vlog' is a four part series in which she explains how to go through every single step from conception, to editing, all the way to uploading, and finally managing that video online. If you are interested in building a brand online, starting a YouTube page, or beginning your own vlog series this is the place to learn how.

Using PC Lenses (Perspective Control, Not Politically Correct) in Fashion and Portrait Photography

Using PC Lenses (Perspective Control, Not Politically Correct) in Fashion and Portrait Photography

Perspective Control lenses for SLR cameras were developed primarily for architecture, interior, and still-life photography applications. PC lenses simulate some of the movements and control that photographers can get from a view camera. They are great for keeping lines parallel and subjects in focus. Just as PC lenses allow photographers to control what is in focus, they also allow you to control what goes out of focus and how quickly it does that. Fashion and portrait photos with enhanced bokeh or selective focus create dreamy blur and guide attention to the areas remaining in focus.

Fstoppers Reviews One of the Most Efficient Raw Processing Software, Alien Skin Exposure X2

Fstoppers Reviews One of the Most Efficient Raw Processing Software, Alien Skin Exposure X2

The raw processing world often seems restricted to Capture One, Lightroom, and Camera Raw. However, these three are far from being alone. One alternative is called Alien Skin Exposure X2, and while you may have heard of it as a Photoshop plugin, it’s also a standalone app able to edit your raw files. Despite being younger than the other options, it offers a broad palette of features, and I would almost dare say it took most of the best functionalities found on the market to bring to life a very appealing photo editing software. After a few weeks working with it, here’s my review and why you should perhaps give it a try too!