Whether you’re selling a product, an idea, or simply reminding a generation that your brand is still relevant, it’s no secret that great advertising sells. Though traditional media channel consumption and distribution have changed over the years, one thing remains consistent: great concept plus production value equals great advertising.
When the top of the line car manufacturers look for people to call on in order to craft their new marketing materials for the newest and most technologically advanced cars off their assembly floor, they reach out to people like Richard Thompson, and that's exactly what Pagani Automobili did, for their newest and most advanced automobile yet.
A number of websites offer multimedia content to content creators for their projects through an easy-to-access online portal. But as well as those sites serve the many that use them, they all have one thing in common: they set the price for all content. Letting photographers, videographers, and musicians set the price for their own work, Pond5 is an exception in a set of businesses between which it is increasingly hard to differentiate.
Drive Like Maria just released a music video for their song "Deep Blue." What makes this unique is that every frame has been rendered with the "Dreams" effect using the Prisma App. This app uses AI to create effects that make your images look like paintings of famous artists. It has many effect options, and it really looks as though a lot of time, knowledge, and effort has been put together to create it. It looks like Waking Life, but instead of drawing each frame by hand, Drive Like Maria has taken every frame of their music video and run it through the app.
Full-time photography is a dream many of us have considered fulfilling. What could be better than to get paid for what you want do? A pursuit of passion is often a difficult start, but there’s one critical aspect that I think you should consider immediately: specializing.
To preface, most professional photographers are of course only doing their best to help others when they speak from past personal experiences and while giving advice. However, even the most well-intentioned words from somebody may create negative consequences for the listener. Sometimes it’s not even in the words, but the examples they tell through their actions. When it comes down to it though, you must always remember: Don’t let anyone — even the professionals — ever give the final say in how you do your photography or run your business.
In the wide world of video, one of the most important aspects of production is the sound quality. Sound sells the realism behind your favorite movies and TV shows. In fact, a lot of what you hear when you watch the latest blockbuster or HBO hit series isn't "real." It's created by Foley artists in a studio and mixed in later. This gives the editors maximum control over each individual sound, from footsteps, to gunshots, to engines. Of all the sounds, however, there is one in every feature film that just can't be faked: dialog.
There are all kinds of things designed to make the job of carrying around camera gear easier: bags, hard cases, totes, rollers, etc. But there's something we always have with us (I hope): our clothing. SCOTTeVEST took note of this and created the Revolution jacket, designed specifically with photographers in mind.
Photographer Greg Florent has made images that capture Budapest in a new light. The images are made by taking them at the transition of daylight into sunset and then nighttime until the lights come on and the city's evening starts. He spends around four hours at a location taking one shot, making sure he gets the whole transition and changes of light to produce the images in post.
It’s always a nice treat to come across some images that make you grin. Not in a “haha” way, but rather with the satisfaction that maybe you’ve figured something out. You’ve seen past the initial satire and have found the stabbing, subtle cultural commentary that the artist wants you to see. Los Angeles-based photographer Qingjian Meng’s series “Gold Rush” does just that. There is a certain sad whimsy in his carefully crafted images of 19th century characters posing thoughtfully amongst the glow of iPads and mini drones that leaves you smiling and searching for deeper meaning.
Capturing emotion is not an easy task. It requires being in the center of the action and perfect timing to press the shutter. But that is not it. Creating moving images are more demanding than just placement and synchronization. Famous sport and music photographer Michael Zagaris joins Marc Silber on "Advancing Your Photography" and gives us his essential tips to come up with touching pictures.
If you need a break from the overly technical photography articles that seem to have taken over the Internet, look no further than “More Than a Rock: Essays on Art, Creativity, Photography, Nature, and Life” by Guy Tal. This brilliant 256-page book is filled with topics that can both enlighten your artistic mind as well as challenge your views on the craft of photography, and I could not recommend it more.
The first time I saw streaky clouds and silky smooth water, I knew I needed to learn how to do that. However, after buying my first neutral density filter, I realized it wasn't so easy to do. It was really hard to focus, and some photos were too dark, while others were too bright. And why were the middle of so many photos pink? Hopefully, this article will help you avoid some of the mistakes that I made as a long exposure beginner.
The filmmakers of “The Muir Project,” known for their first documentary, “Mile… Mile and a Half,” have just released their latest film, “Noatak: Return to the Arctic.” I interviewed Director Ric Serena who told me about the production challenges his team faced when working on a remote river deep in Alaska and why they chose to go with the Canon 1DC as their camera of choice.
Trying to capture a rocket test using a high-speed camera requires some specialty equipment. Trying to capture that footage with enough dynamic range to see the detail in the plume and in the booster required NASA to develop a whole new camera. Watch this latest footage from a new camera NASA developed to capture a rocket test in slow motion and with high dynamic range.
I had been using a Mac since I first started photography and retouching. Over the years, I upgraded my Macs and used them without a problem, and all software that I have been using worked flawlessly. The Mac has several advantages such as ease of use, a perfect interface (OS X 10.6 Snow Leopard is still my favorite by the way), advanced file and folder tagging, and security, but there was a problem that led me to change my mind and switch to Windows: very high price tags and limited customization options.