Travel photography is at a crossroads, struggling between authenticity and uniformity. Smartphones, AI-generated images, and overtourism are transforming what it means to photograph places and cultures.
Coming to you from Jason Row Photography, this thoughtful video asks whether genuine travel photography is disappearing or simply evolving. Row critiques the trend toward identical, superficial photos flooding social media, where iconic locations become scenes of repeated poses lacking imagination or depth. He points out the irony of countless people lining up to capture precisely the same cliché moments, often dictated by algorithms and popular travel apps. This shift toward convenience over connection produces polished images that lack personality and genuine cultural insight. Row argues this is not true travel photography—it's merely tourism, devoid of deeper storytelling.
He emphasizes that real travel photography goes beyond aesthetics, prioritizing engagement with people and the environment. Row describes waiting five hours in Bruges to capture an image that, while technically excellent, was still ultimately a well-worn cliché. He contrasts this with another shot taken in a less frequented area of Bruges, an image selling more successfully because it genuinely conveys atmosphere and emotion rather than merely checking off a visual checklist. Authentic images often come from stepping outside comfort zones, speaking with locals, and exploring unfamiliar places. Row gives concrete examples, like his interactions in Havana and Colombo, where conversations led to meaningful and visually striking photographs.
Row further contrasts genuine photography with AI-generated images, pointing out that AI may produce technically perfect landscapes and cities, but these creations lack authenticity. They feel off, unable to capture the essence, the imperfections, and the spontaneous interactions that define genuine travel experiences. Real photography demands presence, observation, and responsiveness—qualities AI can’t replicate. He shares stories of decisive moments he’s captured, such as a dramatic luggage transfer in Antarctica, explaining that the backstory behind these images is something technology simply can’t invent.
Slowing down and being observant remains crucial, according to Row. He invokes Henri Cartier-Bresson’s concept of the decisive moment, demonstrating how unique images emerge from spontaneity and keen attention rather than careful staging. One compelling example includes adjusting shutter speed to catch a speeding boat against Ghent’s medieval skyline, creating movement while preserving background clarity. Such nuanced decisions are the hallmark of real photographic practice.
Travel photography, Row insists, is fundamentally about storytelling. Capturing culture involves highlighting subtle, ordinary details—how morning light illuminates a market or how people move through their environment. One memorable image he shares encapsulates Parisian life without leaning into clichés, featuring the Eiffel Tower barely visible in the mist, juxtaposed with a musician crossing a bridge. These understated scenes resonate precisely because they avoid overused visual tropes while evoking deep cultural authenticity. Check out the video above for the full rundown from Row.
Morocco is a land where colors dance and time weaves together centuries of history with vibrant modern life. For photographers, it offers an endless tapestry of inspiration—from the labyrinthine streets of ancient medinas to the golden dunes of the Sahara Desert, and the snow-capped peaks of the Atlas Mountains.
In cities like Marrakech and Fes, every turn reveals a new composition: intricately carved doorways, bustling souks laden with spices and textiles, and artisans at work in hidden courtyards. The warm ochres, deep blues, and radiant tiles of Moroccan architecture provide a rich palette for both street and architectural photography. Early morning and late afternoon light bathe these ancient cities in a soft, golden glow that enhances textures and colors, making every frame come alive.
Venture into the vast landscapes, and Morocco unfolds in dramatic contrasts. The Sahara’s endless dunes shimmer under the desert sun, while oasis villages and kasbahs stand as timeless sentinels of a bygone era. Along the Atlantic coast, the blue-and-white town of Essaouira offers scenes of crashing waves, fishing boats, and fortress walls steeped in sea spray and history.
Morocco is also a land of faces—each telling a story. From Berber nomads with weathered smiles to market vendors and musicians, portrait photography here feels intimate and authentic. Respect and sensitivity open doors to remarkable encounters, where shared moments transcend language.
Whether capturing candid street scenes, sweeping landscapes, or the intricate details of Islamic art and design, Morocco challenges photographers to see the world through a richer lens. The interplay of light, shadow, texture, and culture makes every photograph not just an image, but a story waiting to be told.