A few years ago, I got a friend request I didn't expect. It came from Efrem Raimondi. If you're not familiar with the name, you've almost certainly seen his work without knowing it. Raimondi was one of Italy's most respected portrait photographers, the man behind decades of images of Vasco Rossi, Italy's biggest rock star, as well as portraits of Monica Bellucci, Joe Strummer, Formula 1 driver-turned-handcyclist Alex Zanardi, Riccardo Muti, footballer Zlatan Ibrahimović, and even seven-time Prime Minister Giulio Andreotti. He shot for GQ, Vanity Fair, and Rolling Stone and worked with brands like Prada and Trussardi. He sat on the Hasselblad Master Jury. He was, by any measure, a master. So when Efrem Raimondi reached out to me, it stopped me in my tracks.