In our first two segments of building a business plan, we’ve talked about defining your product and forming a long term vision. In this final section we will talk about some of the practical steps you need to take to take those hypothetical concepts and put them into action.
If you own an APS-C system camera and you're on the lookout for some amazingly sharp lenses to get your hands on heading into 2019 without breaking the budget, this top 10 list is absolutely perfect for you.
For years, I considered myself purely a stills photographer. I resisted video like the plague. Little did I know that creating a YouTube channel to document an unrelated project would promote my creativity in ways I couldn't predict.
We know there isn't a formula for getting clients for filmmaking projects, but someone else's successful way of doing it may work for us. Why don't we try it?
It's fair to say that the Canon EOS R has had mixed reviews since its release earlier this year, and finding a balanced argument either way hasn't been easy. That's why this video from Steve Huff is refreshing in its honesty and objectivity and might just give you a different view on the EOS R.
Reviewing a single camera brand has always been subjective. Placing three of the latest mirrorless cameras on the market side-by-side is more fair. Some fans will be pleasantly surprised while others may feel a little uncomfortable.
If you’ve run a photography business for any amount of time, I can almost guarantee that you’ve come across clients who make requests you don’t want to fill.
In Part One of this series, we began writing our business plan by focusing on the nuts and bolts of our business. In this section, we will start to expand on those roots and add to the "what" by knowing our "why".
Olympus has produced a beautiful series of videos on YouTube whereby its ambassadors visit some stunning locations, exploring Lapland, Faroe Islands, Iceland, and Namibia. What’s noticeable is that all of the Olympus Xplorers are men.
A lot of writers and experts in the photography world have been joining the chorus of “photographers should add video to their skill basket.” But, as far as business models are concerned, photography and video can be as different as sushi and gelato. So, before you jump head-on into video, consider my words of caution.
All books on economy may tell you that you desperately need to raise your prices, but the specialists and formulas may be wrong.
It's 2018 and I have no idea where I'm supposed to share photos anymore. There was a time though, when Google+ and its booming photography community was the clear answer.
One of the most expensive mistakes you can make as a photographer is to change brands after being fully invested in another brand. This article explores pros and cons of each brand offering a full frame option.
One of the most frequent types of questions I see on social media is about gear or gear recommendations. For the most part, photographers and videographers who are relatively new to the industry tend to ask about what gear they should or shouldn't buy. I think it's always better to ask than spend money on something that may end up being a waste.
Cheap, soft, and lightweight, with woefully slow autofocus and shoddy build quality; however terrible they might be, plastic lenses are great value. Quite why people get so agitated about this topic is a bit of a mystery because cheap glass can be amazing. Here’s why.
