Opinion

The iPhone 12 Has Dropped and So Has My Pulse

The iPhone 11 Pro hit the market last year with not two, but three lenses. It was a novel idea to have three lenses, a wide, medium and telephoto, on one phone body. Given that the iPhone 11 series was widely regarded as a stepping stone year, I had high hopes for something big for photography in the iPhone 12. And I was disappointed.

Can Lens Sales Bring Salvation to a Desperate Camera Market and Help Save Nikon?

The news headlines have been rampant for the last 10 years: the camera industry is in free fall, spiraling into its death as a consumer electronics niche, no longer the doyen of conspicuous spenders around the globe. The numbers speak for themselves, peaking at camera sales of 120M units in 2010 before imploding to a grisly 15M in 2019. And that was before the definitive stab wound to the heart of COVID-19. Could it be that the humble interchangeable lens is the industry's salvation?