In 1995, Casio launched a revolutionary product: the QV-10. It was the first camera to feature an LCD that showed what you were shooting. Ever since, manufacturers have run terrified at the prospect of having to implement a basic feature that has still not been properly designed, and there's a good chance that this won’t happen in our lifetimes.
For many photographers, having a high-resolution camera is a must. For some time now the Canon 5DSR was the highest resolution full-frame camera on the market. Sony has now one-upped it with their latest announcement the new Sony a7R IV. As someone who shoots with both Sony and Canon, I have to say I'm really excited about this new camera.
Recently, there has been a viral story going around about an ice cream truck doubling the cost for influencers. The anti-influencer perspective is real and understandable, but I wanted to write about the other perspective. Can influencers be useful for you and your business?