Why You Might Want To Upgrade To The Mac Pro For An Enterprise Wide Professional Video Workflow
Today, we’ll take a look at why sometimes adding a little horsepower to your workflow can supercharge your productivity.
Today, we’ll take a look at why sometimes adding a little horsepower to your workflow can supercharge your productivity.
Lenses with wide maximum apertures are extremely popular both for working in conditions with low light and for creating images with very narrow depth of field. In recent years, we have seen an explosion of lenses that push well past traditional thresholds like f/1.4 and into extreme apertures like f/1.0 or even f/0.95 and f/0.85. Are these insanely wide lenses worth it? This insightful video discusses the issue.
One of the greatest aspects of mirrorless cameras is that you can adapt just about any SLR lens to them, making it easy to take full advantage of decades worth of lenses to explore your creativity or find an often much more affordable alternative to modern lenses. Are they worth the cost and effort, though? This great video discusses the issue.
Every now and then, I hear words of wisdom worth sharing. Here are the most recent.
As a landscape photographer, do you feel frustrated when things don’t quite work out? Maybe the weather wasn’t cooperating or despite your best efforts looking for an engaging composition, you couldn’t find one before the light faded. Learn to enjoy the journey and watch the frustrations fade away.
Modern cameras are absolutely ridiculous machines, capable of performing tasks and producing images that would not have been imaginable even a decade ago. And let's be honest: most cameras are far more capable than necessary, meaning if our images are not what we want them to be, the problem is probably with us. This important video essay discusses the issue.
Leica is arguably the most polarizing photography brand out there, though its users tend to be fiercely loyal to the brand, which is why it is always interesting to hear why when one leaves them for another system. This insightful video essay features a photographer discussing why he might leave Leica after four years with the brand and switch to Nikon.
One of the biggest questions for many is how to make money from photography. There are many ways of doing it, such as photographing weddings, pets, portraits, or even products, but there are also ways to make money, such as stock photography. In this article, I discuss my experiences of using stock photography websites.
Jessica Kobeissi has a much-needed rant in response to comments from viewers who assume that everyone not using mirrorless has been left behind in the dark ages.
A lot of interesting photography equipment is released almost every week. This could be an upgrade to something you currently are using or something new that you've never considered buying before. However, think twice about spending your hard-earned money on new photography equipment.
Sometimes, when you want to win the big game, you have to be willing to call your own number.
Social media is bigger than ever, and that means more photos are being posted than ever before. With all those images being posted, there can be some powerful trends, and it can be easy to wonder if you should be following them yourself in order to stay relevant. This insightful video essay discusses the issue and offers some thoughts on how closely we should follow the crowd.
Back in my college days, when I first started taking photographs, I pursued magazine photography because I loved seeing my name printed in the magazine. Often, I wasn’t being paid for my services and the photo credit was payment enough for me. When I incorporated my business some 20+ years ago, I named my company "photo: John Ricard, LLC" because it resembled a photo credit.
A new Illinois law forces adults who profit from their kids' content to set aside a percentage of their earnings. Does this go far enough to protect kidfluencers?
Film photography has enjoyed a notable resurgence in the last few years, and while it can offer an enjoyable and different experience over digital, it is not without its drawbacks. The cost is the most commonly cited con to the format, but there is something arguably more crucial to consider. This excellent video essay discusses the issue and what you should consider before you pick up your film camera.
Perhaps no lens is ubiquitous than the 24-70mm f/2.8, which is the workhorse of choice for countless photographers and filmmakers due to how adept it is at handle a huge range of genres and applications. That being said, it is far from the only such choice. One intriguing choice is that 24-105mm f/4, and this great video discusses why you might want to consider one for your work.
Judging by my title, you'll be shocked to know that I have always been a Canon loyalist. From learning with the Canon A-1 inherited from my grandmother in 1999, to the latest mirrorless models, I have been a devoted customer and an advocate of the brand for over two decades. That is, until the Canon EOS R5. The Canon R5 is where my bond to the brand was systematically dismantled as the hardware itself did.
Being asked to work for free can be a frustrating experience for photographers who have invested years of hard work and dedication to master their craft. In a time where equipment and running costs are so high, it has never been so important to politely decline requests to work for free.
Cameras used to use glass plates and flash used to be controlled explosions. Thankfully, we've embraced the relative safety introduced to the photographic process with DSLRs and mirrorless cameras, but can we say the same for AI?
In the modern world of photography, it's easy to be lured into the belief that owning the latest and most expensive gear will automatically elevate your skills as a photographer. However, the truth is far from this misconception. While high-quality equipment can undoubtedly enhance certain aspects of your photography, it is essential to understand that gear alone does not make you a better photographer. In this article, let's delve into the reasons why true photographic prowess lies in the photographer's skill, creativity, and vision rather than the equipment they possess.
In the world of photography, the debate over whether gear truly impacts the quality of a photographer's work has been going for years. Some argue that it is the photographer's skill and vision that matter most, while others firmly believe that having the right gear can significantly elevate one's abilities. This article aims to shed light on the argument that gear does make you a better photographer, by exploring how advanced equipment empowers photographers, enhances creative possibilities, and enables the pursuit of excellence.
AI has caused a ton of excitement and controversy in the last year, and the photo industry has not been immune to it. This has led to many creatives wondering how the role of the professional photographer will evolve under the shadow of AI. This insightful video essay features an experienced commercial photographer discussing his thoughts on the topic.
Today, I’d like to recount a fun story about how the past is never really the past. It is only a prologue.
Today, a brief thought on when, sometimes, the solution isn’t X or Y, but X and Y.
One regular and boring argument proposed by some is that the camera doesn’t matter. That’s hogwash. A good quality camera is vitally important for photography, and here’s why.
Perhaps no editing tool is ubiquitous than the Clone Stamp. It has been around for decades now, and its uses and versatility are nearly infinite. And yet, we have seen an explosion of ultra-advanced AI-powered editing tools in recent months, which leads to the question: is the Clone Stamp finally obsolete? This interesting video essay discusses the topic while looking at some of those new AI tools.
Perhaps no camera brand is more polarizing than Leica, with many photographers absolutely swearing by both the experience and the image rendering and quality, while others claim they are nothing more than overpriced status symbols. If you have been wondering what the experience is like but are not ready to spend thousands of dollars to find out, check out this interesting video that features a Fujifilm X100V user discussing his thoughts on the Leica Q2.
There is a ton of gear on the camera market, a lot of which promises to give you an easy shortcut to better images, and while some of it can legitimately make your life easier, a lot of it is simply a waste of money that you will regret spending down the road. This great video featured an experienced photographer discussing some of the gear he most regrets buying and why.
Like a lot of creatives, finding that perfect desk setup is sort of like searching for the holy grail. But after a lot of searching, I think I found mine.
Pop quiz, hotshot. What is the best investment you can make in your photography today?
There used to be a significant separation between prime and zoom lenses in several ways, and as such, it was easy to know which was appropriate for different situations. However, more modern zoom lenses have blurred the line, and they can arguably match prime lenses in some situations. One such lens is the Canon RF 28-70mm f/2 L USM. Is it all good, or are there drawbacks to having such a lens? The excellent video discusses the issue.
If you are anything like me, you have probably found yourself staring at your open camera backpack, paralyzed by the decision of what gear to take and what to leave behind. Perhaps the solution is not to fill that backpack, but rather, to get a smaller bag. This fantastic video essay discusses the many benefits of carrying a smaller bag and why it can be such a freeing experience.
In last week’s article, I chose to talk about the joys of going small with lighting gear. In today’s article, we’ll go big, very big, with the Aputure LS 1200d Pro LED Light Kit.
Over the last couple of years, the Non-Fungible Token (NFT) market was booming, and I couldn't scroll through the Twitterverse without seeing the many posts saying "GM", sharing their images and links to buy them as NFTs. After a huge crash in 2022, the NFT crew has finally started disappearing from my timelines, and good riddance to them.
Don’t wait for someone to hire you to create your dream photoshoot. Do it on your own, and let that work attract clients who have a need for what you want to create.
Full frame cameras are generally regarded as the standard option for professional work, but in recent years, crop sensor cameras have come a long way, and their associated ecosystems have filled out to offer photographers and filmmakers a wide range of options suitable for many genres and applications. This interesting video essay discusses three reasons why crop sensors cameras are often a better choice than full frame options.
What lured you into photography? Was it a specific genre? Was it a person? Whatever the case, I want to lay out the benefits of being as open and experimental as possible when you are new to the craft.
Right after the Canon EOS R5 was released, I received one from Canon for a review. I liked the camera enough to make a gradual switch from the EOS 5D Mark IV. Now, after three years, I would like to share my long-term experience and the things that could or should be improved in the next iteration.
I set up in my usual spot for fireworks photos this year, but with a bit of a lighter kit than normal, a small mirrorless camera, and a kit lens. With the advent of Photoshop's Generative Fill tool, perhaps I didn't need to even that.
Generative artificial intelligence like Chat GPT, Dall-e, Midjourney, etc., what we are all now collectively referring to as "AI," has all but dominated almost every aspect of popular public discourse over the last year. And for good reason: it's kind of a big deal, though I would argue a lot of the conversation around AI is overblown at best and outright unwarranted panic at worst. But that's not to say we shouldn't be paying close attention to the advancements in this new technology. Quite the opposite, we should be paying very close attention, and making every attempt to understand this tech to the extent we possibly can.
Are we living in a post-truth era of photography, where the authenticity and reliability of images have become questionable? Given the rise in AI’s association with photography and the ease with which photos can be altered, it might be worth considering a return to the use of traditional film as a means to regain trust and ensure the integrity of photography.
RIP Photography, 1839-2023.
Today, I’ll share two new additions to my lighting kit when keeping it small.
Social media is changing. The algorithms are changing. The type of content and media is changing. And change is uncomfortable. Change can be frustrating. What is a photographer to do? I say put the social back in social media.