For most manufacturers, one of the hangovers from analog cameras is the chunky dial that sits on top. Two of the modes — shutter priority (often S or Tv) and aperture priority (often A or Av) — are becoming increasingly obsolete. Cameras have changed, and so has how we used them, and manufacturers need to keep up.
While DSLRs seem to be losing ground to mirrorless cameras as the years go on, they are still the go-to tools of many photographers because they are often the best for the job. The recent spate of announcements from Nikon and Canon make it clear: It’s probably the best time ever to buy a DSLR.
To paraphrase the great Mark Twain, reports of the death of the DSLR have been greatly exaggerated. With Nikon announcing the release of the new D780, in the midst of the mirrorless wave, some people might think this move crazy, but from a business standpoint, it might just be genius.
SLR Lounge's Pye Jirsa has built a successful photography education business based on his success as a portrait and wedding photographer. There is no doubt that he has both the creative and business chops to offer accurate and informative advice on pricing and sales; however, some viewers don't share his opinions.