It’s shocking in 2020 that you can go on to most electronics stores and still purchase a point-and-shoot camera for north of $500. Many of these cameras justify their high price tag by heavily advertising a “1-inch sensor.” Unfortunately, that’s not really a selling point when the 1-inch sensor never really lived up to its photographic promises.
Manufacturing a product range focused upon APS-C and full frame (FF) ILCs is one of those strategic decisions that seems set in stone. If Canon and Nikon think it's a good differentiator for consumers, then it must be an industry standard that is broadly followed by everyone. However, the camera market is more nuanced than this and has some surprising origins. So, what is the best strategy?
Sony has been pushing hard in the mirrorless camera realm for about seven years now, and they have undoubtedly made major progress both in terms of technology and market share. Still, Canon and Nikon hold a major advantage over Sony that if leveraged correctly can help them significantly in the long run.
If you’re like me, you’re one of Instagram’s billion active users, and if you’re a photographer, it’s a natural choice to have a presence on the platform that has been synonymous with photography over the last decade. Instagram, however, doesn’t seem to care about photographers — only users. Should that change? Can it?