The holiday season, and the rash of sales that goes with it, always inspires a simple question: “what purchases would make an improvement to my photography business?” But, the more pertinent question, far less often asked, is: “do I really need to make any purchases at all?”
In his trademark understated introduction, Ted Forbes acknowledges that technology is a charged conversation for photographers. Photographers are something of a Luddite-like bunch. On the whole, we seem to have a preference for the technology we learned the craft on. Be that a medium format film camera, a digital DSLR and an early version of Photoshop Elements or a more modern mirrorless, we seem to stand up against the tide of change like it's in our DNA. What are we going to do about the rise of machine learning?
It feels like a bad dream, that just got worse. Just when you thought the nightmares were over, you awake in a cold sweat plagued by the same recurring terrors. Yes, the JPEG really is that bad so why do we keep clinging to it? Isn't it time we killed it off and moved on to something better?