Opinion

The Medium Format Look: Real or Hoax?

With the release of the Fujifilm GFX 50R, the Hasselblad X1D II 50C, as well as a burgeoning used market, digital medium format has become more attainable than ever by professional photographers wanting to step up to the next level in image quality. However, the full frame market is firing back on all cylinders, producing cameras that claim to rival medium format, such as the Sony a7R IV. Many medium format users are quick to point out that there is a medium format look that these high-end full-frame cameras are lacking. So, what is the medium format look? Is it real? Why, yes. Yes, it is.