I’m calling it. This commercial for Volvo Trucks that came out today is the best commercial of 2013. What makes it – or other commercial shoots - so successful? Beautiful, simple ideas, a great concept, seamless execution, a bit of good old nostalgia and a pinch of the unexpected all mix beautifully to give us 70 seconds of pure brilliance. With four eight twelve twenty four thirty million views and counting, let's take a look and see why this ad has been so successful.

RIP Photography, 1839-2023.

Photographers, filmmakers, and digital artists are falling over themselves to mint NFTs in a get-rich-quick scheme that will do little beyond transferring wealth from artists to tech billionaires. Why are so many people buying into the idea that something is rare because everyone says it is?

Jessica Kobeissi has a much-needed rant in response to comments from viewers who assume that everyone not using mirrorless has been left behind in the dark ages.

One of the most popular lens lengths on the market is the 50mm. As a Canon shooter I have a few different choices to pick from at that length, but the three most popular seem to be the 50mm 1.8, 50mm 1.4 and 50mm 1.2. While on a shoot last week I decided to play with all three lenses and shoot a few photos to see how different each lens was from each other. Here are my results.

Current orthodoxy in the camera market is based around the triumvirate of Sony, Nikon, and Canon. They hold the keys to the professional full frame sector, supported by wide ranging lens systems. However the last decade has taught us that change is normal, so would the best future for the sector lie in Nikon ending camera production?

They make good cameras. But I won't buy a Canon.

The Nikon D850 is quite the beast of a camera. It holds a massive 45.7-megapixel full-frame sensor that can record 4k video and create 8k time-lapses. It can shoot at a blazing fast seven frames per second and has an enormous 51 image buffer when shooting 14-bit raw images. The focus speed is insanely fast, deadly accurate, and offers 153 focus points with 130% more frame coverage than the older Nikon D810. The only problem with such an amazing monster of a camera is that Nikon thinks it’s too much for women to handle.

A little bit over a week ago, I went to Los Angeles International Airport to make a photo. It was a clear day, and I didn't want to waste it sitting inside. Being an aviation fan myself, as well as an occasional pilot and aerial photographer, watching planes, to me, is hardly the worst way to pass the time. As it turns out, making this photo would lead to one of the craziest weeks of my entire life.

Meg Bitton, a photographer renowned for her portraits of children, is receiving backlash online for posting images of youngsters — some allegedly aged 11 — wearing revealing outfits, smoking, and in t-shirts supporting cannabis. In an age of children growing up and being sexualized too fast, how far is too far?

iPhone 11 Pro steps in the ring against Fuji GFX 100 in the other corner. David versus Goliath. Can you guess which of the images is shot on a mobile phone? No, it's not a trick question.

A random hunch leads to a positive reminder about what gear does and does not offer the creative process.

It’s time to drop these bad habits and clean up your photography act in 2020. Head into the next decade like a warrior.

Sometimes gear grows on you. And sometimes a piece of equipment’s effectiveness is less about specs and more about combinations.

There are good arguments for photographers walking away from full frame/FX and APS-C/DX, instead going for medium format and Micro Four Thirds (MFT). This may be where cameras are heading in the future anyway.

One of the most noticeable differences between portraits taken outside using natural light as opposed to artificial light is the background. Images using artificial light tend to have darker backgrounds. This is crucial in catching the eye of the viewer and allows him or her to focus on the subject. This article is a guide in achieving this look using natural light only.

As we all know, the human experience is unique. Your life and your opinions will never be the same as any other persons. This is why there is a subjectivity to art. When viewing and creating art, there will not be two artists who imagine the same piece. Since photography and retouching are both art forms, it would be plausible that the same applies.

Last week, Adobe rolled out a few updates for Photoshop, including a new addition to its array of Neural Filters: Depth Blur. Right now, this tool produces some pretty bad results, but given time it could affect how much we crave expensive lenses with huge apertures.

Outdoor Photographer awarded the grand prize of their "Great Outdoors 2021" to a composite image that violates the rules of the competition as stated on the official website. This controversy gives rise to an ethical question regarding photography competitions that fail to enforce their own rules.

When someone tells a photographer that “their camera must be really good,” chances are the photographer will respond with an eye roll. The debate surrounding gear verses skill in the photography world is a tired albeit consistent discussion. Let’s not kid ourselves, gear does in fact matter. However, does a photographer need top of the line equipment to produce mind-blowing images? Take a look at this collection and decide for yourself.

I've had a lot of Macs over the years. I remember the old PowerPC Macs, which performed OK against Intel-based PCs, but did have some heat issues under heavy loads. I went along with the transition to Intel in the Mid 2000s, and had a Mac Pro Intel-based machine, which replaced my identical-looking PowerMac G5. That served me well for many years because it was so upgradeable, but eventually, that machine no longer supported the latest versions of macOS, so reluctantly I bought an iMac in 2019, sporting a 3.6GHZ 8-CORE INTEL CORE I9 chip, and 8GB of memory. Like many...

I have likely made a great many mistakes over the course of my photography career, but one could well still be impacting me today. The question is, are you making it, and if you are, should you do anything to change?

Remember when Pentax released the K-1 Mark II? In hindsight, that wasn't too bad.

I've been sitting here for a bit, wondering what the worst gear release by a major manufacturer was in 2018, then I realized the answer was crystal clear.

Every time I hear a photographer state, “I’m a natural light photographer”, it can carry a suggestion that they are a more honest type of photographer, better attuned to reality, and purer in motive. What I hear is, “I haven’t learned to use my flash.” This may sound harsh but I can’t help it; right or wrong, I want to call them out on it. It is time to question why natural light shooting has, in many circles, become the more virtuous form of photography.

For me and many photographers that I know, compositing and post-processing is fine, even needed in many cases. The thing that we all seem to get wrapped around the axle about is when a fellow artist is not entirely forthcoming about how a work was produced.

The 5D Mark IV didn't really impress when it was released two years ago. In the middle of the ongoing mirrorless war, the leaked brochure of the full-frame Canon R camera shows what seems to be a simple mirrorless 5D Mark IV.

Sony has been pushing hard in the mirrorless camera realm for about seven years now, and they have undoubtedly made major progress both in terms of technology and market share. Still, Canon and Nikon hold a major advantage over Sony that if leveraged correctly can help them significantly in the long run.

For most manufacturers, one of the hangovers from analog cameras is the chunky dial that sits on top. Two of the modes — shutter priority (often S or Tv) and aperture priority (often A or Av) — are becoming increasingly obsolete. Cameras have changed, and so has how we use them, and manufacturers need to keep up.

Canon's EOS R5 showed us they were finally taking mirrorless seriously. And now, the EOS R3 has shown us that they are swinging for the fences. And yet, there is still the EOS R1 to come. It is going to be one crazy camera.

As photographers we face challenges day in and day out, but one of the toughest facets of the job is posing our subject. Regardless of experience, when a model steps in front of your lens for the first time he or she will expect some direction. It’s up to you to give that proper guidance, otherwise your images will just come up short.

Canon is definitely late to the party when it comes to developing a professional mirrorless system, however, being late isn't always a bad thing. There are advantages to being second or even third to market when it comes to new products. Unfortunately for Canon, Sony seems to have anticipated this with the a7 III and competing is not going to be easy.

With a saturated market for photographers, there are so many pitfalls a photographer can plunge into that can prevent them from being successful. Taking a step back to analyzing yourself and your business can be the first step to improve and guarantee chances of success for the future. Here are a number of things to look out for, these things can be what is preventing you from reaching your potential.