So, you’ve got your portfolio finished. You have strong images that display the work that you want to be hired for. Your website is branded in a way that appeals to your target market. Your business cards are all set to go. So why aren’t clients flying through your door?
A few months ago we shared that Instagram began to roll out some pretty powerful analytic tools called "Insights," though as many of you might have gathered it's not available to the masses just yet. Select users have their hands on the tools currently and they are able to track things like impressions, total reach, clicks to the link in your bio, and even what percentage of your followers are male or female. The tools expand further down into regions of the world your followers are from, including the exact city. Here is how to get them right now, for free.
Thomas C. Corley, author of Rich Habits, wrote that the the most successful business owners create multiple sources of income. Seasoned photographers have experienced the ebb and flow of the portrait business over the years and know that the best way to stay afloat is to be consistently adaptable. Maintaining multiple baskets for income to be generated is key to surviving a slow season.
It’s videos like this that inspire me to fly more and capture the beauty in this world. I myself haven’t done much traveling, but there are a lot of awesome places out there to see. Karim Iliya captured a lot of amazing content out in Pachamama and put together this video in a very fun and entertaining way.
You may have purchased your first DSLR camera, you may have already fallen in love with the art of photography, you may be thinking about taking your work to the professional level, but what would my best piece of advice be to an aspiring professional photographer? My advice may surprise you.
One of the best things a portrait photographer can do is learn how to master a single off-camera light. Most photo shoots don’t allow enough time to set up multiple lights, and when shooting on location, carrying more than one light can be too cumbersome to manage. In this video, we see a very useful way to use one off-camera flash with some simple modifiers to create a dramatic portrait.
Something Thomas Heaton does a lot of us taking incredible and breathtaking landscape photos. Something he doesn't do a lot is show the full creation of a photo from conceptualization to presentation, including post processing. The real story here, though, is the desire to stay close to home and try to create art out of the "normal" and "familiar." What do you do when presented with nothing truly remarkable at first glance?
Search Engine Optimization is hard. It may be relatively simple, but it is still really hard. Don't let anyone tell you otherwise. There are always going to be far more people clamoring for the top search rank than there are useful top search ranks to earn. Thus, you must be smarter than your competition. Don't fall prey to some of the most common mistakes. Instead, let your competitors make it so that you can rise and succeed. Here are three mistakes to avoid.
If you’ve heard of "America’s Next Top Model," you’ll undoubtedly be well acquainted with its photographer. A judge for 17 seasons, Nigel Barker was propelled to household name status as viewers saw him critique model portfolios and take part in various themed photo shoots. Now, in partnership with Adorama and with the backing of Canon, he is preparing to launch his own show: "Top Photographer With Nigel Barker," a web series showing Barker on the hunt for emerging talent in photography. In this exclusive Fstoppers interview, I chat with him about how the show will work and also get advice on social media, the process of selecting portfolio images, and how to handle yourself with clients.
Something that happened last week really hit home for me. Everyone probably already has heard, as it has been reported by almost every single news agency in the world; Australian photographer Brett Costello was robbed of $40,000 of camera gear in Rio de Janeiro, Brazil last week while in town to cover the Olympics. However, this article isn't about him specifically.
Whether you’re selling a product, an idea, or simply reminding a generation that your brand is still relevant, it’s no secret that great advertising sells. Though traditional media channel consumption and distribution have changed over the years, one thing remains consistent: great concept plus production value equals great advertising.
When the top of the line car manufacturers look for people to call on in order to craft their new marketing materials for the newest and most technologically advanced cars off their assembly floor, they reach out to people like Richard Thompson, and that's exactly what Pagani Automobili did, for their newest and most advanced automobile yet.
A number of websites offer multimedia content to content creators for their projects through an easy-to-access online portal. But as well as those sites serve the many that use them, they all have one thing in common: they set the price for all content. Letting photographers, videographers, and musicians set the price for their own work, Pond5 is an exception in a set of businesses between which it is increasingly hard to differentiate.
Drive Like Maria just released a music video for their song "Deep Blue." What makes this unique is that every frame has been rendered with the "Dreams" effect using the Prisma App. This app uses AI to create effects that make your images look like paintings of famous artists. It has many effect options, and it really looks as though a lot of time, knowledge, and effort has been put together to create it. It looks like Waking Life, but instead of drawing each frame by hand, Drive Like Maria has taken every frame of their music video and run it through the app.
Full-time photography is a dream many of us have considered fulfilling. What could be better than to get paid for what you want do? A pursuit of passion is often a difficult start, but there’s one critical aspect that I think you should consider immediately: specializing.