Joseph Ford's picture
Average rating:
4 out of 5
4
Joseph Ford
Burbank, CA

Bookmarked Articles

The Studio Essential - How To Construct High-Quality V-Flats And Why

Ever since I started diving into studio photography the term “V-Flat” has been a big mystery to me. Google and YouTube have been the quintessential resource for photography knowledge and for whatever reason there isn't much detailed information on how to construct a V-Flat or what purpose they actually serve. It took time to sift through the noise of nonsensical DIY fabrication and even more time to unfold the enigma of this studio essential.

Beyond The Key - Building A Subtle Light Setup

Lighting isn't easy, a world-class-perfectly-lit studio portrait happens with a lot of instinct and experience. A strong grasp of lighting comes with experimentation and practice. Those that know my aesthetic know I'm a huge fan of one light photography. With that said, every image I produce I try and maintain the look of one light, even though it very well be lit with six lights. If I'm shooting for a hair, the hair needs to be well lit. If I'm shooting for makeup, the light needs to fill the face and really show detail. The same applies to product photography or fashion. I always give the client what they need, but always retain my dramatic lighting style.

Bookmarked Media

Joseph Ford has not created any lists.