Sometimes, photography is too easy. After churning out perfect images left and right, I really felt I like I needed a challenge that would put my God-like skills to the test. Of course, that’s complete crap, but occasionally I do see the need to challenge myself and alternative processes are a great way to learn about the craft of photography while having a bit of fun floundering in failure. To that end, I’ve learned my first alternative process: the kallitype.
Beyond a slick website and a professional logo, and even beyond your incredible photography, your brand is what matters to potential clients. If you’re having trouble booking clients, or even defining where your business fits within the saturated photography industry, it may be time to reevaluate if your brand is strong enough to stick out. Having a photography business doesn’t mean you also have a brand. Brand building is a very intentional process. Here are a few areas to pay attention to if you feel like your brand may need a bit of work.
Aaron Patton has not created any lists.