Instagram Stories are here to stay. That is no surprise to anyone. In a recent year-long study, Mediakix, an influencer marketing agency, found what everyone pretty much already knew: Instagram has effectively killed Snapchat Stories with the advent of Instagram Stories. Amongst influencers (and let's be honest, social media Influencers run the social media game), usage of Snapchat Stories has fallen 33 percent in the last year while influencers are twice as likely to post stories via Instagram.
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