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David Geffin
Brooklyn, NY

Articles written by David Geffin

RED's Gorgeous 4K Short On The World's Best Dance Festival Film Maker Is Beautiful

Last year I interviewed Stijn Verlinde, probably the best dance music festival filmmaker in the world right now. Last week, RED, makers of the camera equipment Stijn uses, recognized this and released a gorgeous 4K mini-profile that takes us deep into Stijn’s life, philosophy, shooting style and creative vision. If you're in need of a little inspiration today, take 4 minutes to check out this beautiful mini doc on one of the world's best.

'Watchtower Of Turkey' - Quite Possibly The Most Compelling Film You See This Year

How are you getting people to look at and engage with your work? This is something we all have to think about constantly in today’s visually saturated market place. It’s why it’s all the more important to look at – and learn from – those producing stunning and engaging work. Let me introduce you to Leonardo Dalessandri, and his latest project “Watchtower Of Turkey”, a video that he worked on over the course of a year and quite possibly some of the best visual media you’ll see in 2015.

Hilarious Video Pokes Fun At The Canon DSLR Video ‘Revolution’

Even wonder what goes on in the boardrooms of our favorite camera manufacturers? For many users over the last few years, there’s been regular questioning over decisions that the Big Two (Canon and Nikon) have made. Long term fans have been almost universal in their derision of both companies, citing lack of innovation, lack of meeting true user need, and 'interesting' pricing strategy as some of the reasons. True or not, this video showing “behind the scenes” of the DSLR video revolution and a parody of Canon exec thinking is absolutely hilarious.

Why 'We'll Fix It In Post' Doesn't Work And Is Dangerous For Your Photography

Ever hear someone say “Don’t worry, we can fix it in post”? This is increasingly both a still photography and motion ‘issue’. We’ve become so accustomed to having the digital tools to ‘fix’ our work, most people see it as a normal part of the process. For personal and business growth, this mindset is like asking to be blindfolded and then getting directions to the nearest minefield. Fixing things in post should not be a standard approrach as it's asking for trouble. Here’s why, and more importantly, what you can do about it.

This Is What San Francisco Looked Like Before The Internet Changed Everything

San Francisco, a city of picture-postcard beauty wasn’t always as pretty as it is today. Semi-industrial ‘wastelands’, like the South of Market (SoMA) neighborhood, have been transformed into expensive, hip hoods, filled with tech firms and wealthy tech workers living in luxury condos. Let’s cast our mind back to a time not long ago, a time before the internet and the associated tech money that has changed the city so dramatically, and remember what San Francisco used to look like.

One Of The Most Insane GoPro Videos You’ve Probably Ever Seen - And Why It’s Gone Viral

You might not know who Candide Thovex is now, but trust me, by the time you finish this article, you will probably be more than a little in awe of him. His latest video is averaging 1.5 million hits a day and counting since going live last week. It could easily be the single best action spots video we’ll see all year. Today, I’ll break down why I think it’s so successful, and how we can apply the same techniques to our own work.

The Power Of Color Grading And The Benefit It Can Have On Your Work Summarized In Two Minutes

If you aren't applying any color grading to either your photographs or motion work, you are potentially missing a vital part of the process of finalizing your image. Color grading can be one of the most impactful tweaks you can make to your work once it’s been shot. It has the potential to elevate a good image to great, or a great image to outstanding. This short video and article highlights why it's so important and the powerful impact it can have on your work.

Is It Possible To Produce High End Video With A $600 Point & Shoot?

If you’d asked me this question last week, I would have said no. What a difference a few days makes. Ruslan Pelykh, a New York City-based videographer and photographer, is creating outstanding video with a Leica D Lux 6, a 10 megapixel, $600 point and shoot. This post is a kick up the butt for anyone hanging on for a piece of gear as being the reason they can’t create with what they have. Welcome to creating more, with less.

How The Film ‘Anomaly’ Is Changing The Game For Us All (BTS And Interview With Co-Director Salomon Ligthelm)

Last week saw the release of ‘Anomaly’, a film that is redefining the approach and model for independent, narrative film making. Co-Director Salomon Ligthelm outlines how he managed the project as it grew from “a 2 minute art film” into the astonishing 38 minute-long final masterpiece, and provides key takeaways for all of us that we can apply to our own stills or motion projects. If you have any interest in what's coming over the horizon for cutting edge, independent, visual media production, this is for you.

‘Gotham From Above’ - Exclusive Interview And In-Air BTS Video With Vincent Laforet

Pressure, fear, joy, excitement – these are not uncommon emotions on any shoot. A few weeks ago, I spent a few hours in a helicopter above New York City with Vincent Laforet where we experienced all of these emotions. This exclusive interview and BTS video highlights not only what’s involved to produce aerial stills of this nature, but provides 5 key insights we can all apply to our own shoots.

“Don’t Be Afraid” – Emily Soto On What It Takes To Succeed As A Photographer Today

Everything starts from nothing. Thousands dream of being full time photographers, but knowing how to start a business - and how to grow it - are really tricky parts of a complex equation. Emily Soto today celebrates 4 years of full time professional photography. In this exclusive interview, she shares insights on how she has grown her business, as well as the struggles, hardships and rewards she's encountered along the way. If you're curious about what it takes to make it as a successful photographer today, this might just provide the answers you've been looking for.

Is Any Photograph Actually Worth $6,500,000?

Peter Lik must be one very happy camper. Earlier we broke the news of the sale of the “Phantom”, a black and white image of Arizona’s Antelope Canyon, sold for a record breaking $6.5m, making it the most expensive photograph ever sold. A massive internal discussion amongst Fstoppers writers took place shortly thereafter, arguing whether any photograph was actually worth that much money.

Why It’s Still Important to Shoot In Black And White

I’ve just read a comment from a photographer who said it’s time to stop shooting in black and white. He claimed we don’t see the world in black and white and it was something only done in the past due to the limitations at the time and it’s time to move on. Here’s a number of reasons why I think it’s critical to shoot black and white from time to time, and how it can help nurture your photographic eye.

Treasure Chest Of Unpublished, Eighty Year Old Edward Steichen Portraits Unearthed

You never know what’s going to happen in New York. Last week, photographic gold was struck in Times Square in the deep cavernous archives inside the Conde Nast building. Two thousand prints shot by Edward Steichen, one of 20th Century’s most influential photographers, were found after lying hidden for over eighty years. The story behind them, and of Steichen’s rise to photographic fame and acclaim, are almost too unbelievable to be true.

Is This The Most Unique Camera Setup In New York City?

I spend a lot of time shooting or walking on the streets of New York. You see every type of camera imaginable here, from the latest and greatest DSLRs to old Rollei’s and film cameras. If you hang around B&H long enough, you’ll probably see Louis Mendes with his old Speed Graphic. But I have never, ever seen anyone shooting with what Justin Borucki is using. This guy might have the most unique camera setup in New York.

Is Photoshop Bad For Business? (NSFW)

The use of Photoshop by companies is changing and it’s indicative of a much deeper trend. Earlier his year, American Eagle stopped retouching the models in their 'Aerie' lingerie shoots. They claim that the 9% sales increase last quarter is directly related to this position. This is an unprecedented commercial statement, and has wide implications for photographers, videographers and post production specialists everywhere.

5 Things We Can All Learn From The Best Reel On The Internet

Excuse me a moment while I try and reassemble my brain, it’s kind of just been blown by the video reel I’m about to talk about. While I collect my senses, feel free to join me as I showcase this piece of artistic genius and the talent of the young lady who put it together. This might just be the most insane, joyous 50 second video you’ve ever seen.

Remembering One Of The Masters - Rene Burri (1933 - 2014)

Chances are you’ve all seen this iconic photo of Che Guevara at some point. But do you know who took it? Magnum, still arguably the most esteemed photographic collective in the world, announced the sad news last week that one of it’s longest serving members, Rene Burri, passed away aged 81. This post celebrates the life and work of Burri, and sheds a little light on what made him such a special photographer.

Inside The Edit - Is This The Ultimate Resource To Learn How To Edit Video?

Do you have an eye for editing video? The editor often wields the power and ability to breathe life into a piece of motion work, or to kill it off. But where do you go to learn how to edit? Inside The Edit recently launched the world’s first end-to-end online program, and while it’s not without it’s considerations, it represents a giant leap forward for anyone who wants to get hands-on experience in the world of motion storytelling.

“Trend Spotting” - A Journey Through Fashion Photography’s Past, Present And Future With Melissa Rodwell

Melissa Rodwell has been there, done it and got the t-shirt. A thirty year veteran of the world of fashion photography, she has paid her dues and then some. She has seen the trends come and go, and now has the knowledge and experience to help those just starting out. Anyone interested in fashion photography, or simply how to survive as a professional photographer will benefit from this frank and exclusive interview.