Dean Whitling on Fstoppers

All Is Light Photo & Video

allislight.com.au

My name is Dean Whitling, I live in Brisbane Australia, and have been photographing professionally for over 12 years. I came to this great profession a little later in life, and it's been all I can imagine doing ever since. I work primarily in the commercial and corporate space, creating both photos and video. That said, I take a mean family portrait too. All Is Light is our new business name as of 2016. We traded as DWPhoto for nearly 10 years prior to that. Same great images, new awesome name.

As a freelance photographer, I shoot corporate portraits, architecture, products, events, marketing material, advertising and pretty much anything a business needs photographed. I get to build relationships with my clients that go well beyond a day of shooting. I love this part. It's good for business but it's even better for the simple fact of connecting with people and helping them tell their visual stories

My video work has grown a lot in recent years and rightfully so. There are few better ways to connect with your clients or fans than via video. It's also the number one growing form of content to build your website and brand awareness. I shoot instructional videos, YouTube promos, corporate interviews and simple advertisements. It's a wonderful way to both communicate and connect.

It's all about the light. This is where the true magic lives, and why I love it so.