Once you have decided who you’re going to sell to and have worked on your portfolio enough to be confident with it, as discussed in Chapter 1, it’s time to get started in the game of marketing. Like any other part of the process, selling your product or service is something that requires planning. Marketing plans for big companies can get really complex, sometimes they can be extensive as a 100 page document, but I’ll try to break it down to the basics. In this chapter you will learn how to think with a marketing mindset, focusing on objectives and organizing tasks that will eventually fulfill your goal.
Two things you can't get enough of: Benedict Cumberbatch and Dan Winters. Cumberbatch stars in The Imitation Game - opening next week - as Alan Turing. Dan Winters photographs him for the cover of TIME. Dan Winters' perfect attention to detail is on full display here - personally building various set pieces and even having an authentic WWII Enigma machine hand-delivered from a museum six hours away.
For years I found myself making excuses as to why I wasn't creating the type of images that I so desperately wanted to make. I didn't have the gear, I didn't have a model, I didn't have access to a studio. At the end of the day, it came down to one simple thing, I never tried.
Samsung’s new flagship model, the NX1, will be available in stores on Monday, November 24, just in time for the holidays. Announced at Photokina in September, the NX1 boasts a 28 megapixel BSI (backside illumination) APS-C sensor with 205 phase detection autofocus points capable of firing 15 frames per second. For more information on the camera, check out Jaron Schneider’s post on the Photokina announcement.
As an art director, I get hundreds of emails per week from photographers offering their services. When I received an email from Michael Ray, I was truly touched by the images he shot for Flashes of Hope, an organization where photographers go in and do pro-bono shoots at the local Children's hospital. These shots are gifted to the children and their families. I love the part about being able to do something nice for others as a photographer. Not too many professions have the potential of doing that. It is up to each and every one of us to decide what we want to do with this gift we were given. I spoke with Michael about this project, and here is what he said...
While photographers have been able to upload their RAW files to Google Drive for quite some time, apparently, we’re now one step closer to being able to process those in Photoshop directly through our browsers. An almost two year effort on the part of Adobe and Google has brought Chrome-based Photoshop to fruition. They’ve got a version called Photoshop Streaming that they’ve sent out to educational institutions to test out over the next six months.
"Looking for professional makeup artists to work on set for ASOS. This is unpaid, but will create opportunities for exposure and portfolio development" - it took no more than two minutes to locate a commercial casting call for an unpaid makeup artist online. Money will be made from product sales, so why isn’t the team also being financially compensated?
A teacher once told me that filmmakers need to fully utilize the frame within their scenes and move the camera in ways that help drive the story forward; otherwise they're just filming a play. That always stuck with me and it's a point I still take note of in movies. Tony Zhou from Every Frame a Painting does a great job of explaining why the camera frame is so important in comedic cinema along with a slew of other techniques that few people other than Edgar Wright are making use of in today's comedies. This is eight minutes of insight you're not going to want to miss!
Being a family photographer is hard. Ask anyone who does it or who has tried it. But it's also one of the most rewarding fields of photography - in my opinion at least. Family photos are a treasure in most families. They showcase who your loved ones were at the time they were taken, they show off your kids' personalities, and most importantly, they bring to life memories of loved ones that have passed. These tips I've explained within will help elevate your family photography to a new level.
Drone technology and camera technology are on converging courses. Photography and flight actually share a twin history of development dating to the turn of the twentieth century, with the Wright brothers’ first flight on the heels of the proliferation of Kodak’s “Brownie” box camera. But thanks largely to the smartphone revolution this convergence is now advancing at a remarkable rate, as core components for both drones and cameras become increasingly smaller and more powerful. It’s easier than ever—and with 3DR’s open copter platforms
Up until now we've talked mostly about how to shift your thinking away from the unfortunate standard of the professional artist. However, we can't really talk about how to build a thriving business without addressing the stretches when nobody is walking through the door. In fact, many of us are probably running head first into that season right now.
Cosplay is a photography subgenre and lifestyle that I have yet to ever attempt, but something I truly enjoying viewing when it is done well. In the case of this mashup project by photographer Sacha Goldberger, fusing the Renaissance era with modern superheroes, "done well" is understatement. You need to seriously check these out.
Sony seems to be stealing the show this week, first with the US release of their new 16-35mm f4 and then the announcement of the world’s first stacked CMOS sensor, they just keep bringing the fire with today’s announcement of the a7II by Sony Japan. The a7II builds upon the already stunning a7 lineup with a plethora of upgrades, most notably its in-body 5-axis image stabilization, the first of its kind in a full frame body.
Anyone who shoots film (either stills or motion) knows the frustration of an ever-shrinking pool of available equipment. Finding a quality, tested and working 8mm system can be particularly difficult. Danish father/son company Logmar Camera Solutions, founded in 2009 in Aalborge, DE has the dream of reviving and reinventing the 8mm movie camera. Enter the Logmar Super-8, an 8mm system for the modern world.