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Ask Me About How I Shot This Automotive Advertising Campaign

Ask Me About How I Shot This Automotive Advertising Campaign

Last year I had an exciting opportunity to shoot what I am told is the first combined Jaguar and Land Rover USA ad campaign now that they are both under new combined ownership. The goal of the campaign was to create content that would appeal to the users of both car markers and promote brand loyalty. It was as if we were to say: "If you have a Land Rover, you need a sporty Jaguar for the ultimate garage!" (and vise versa). This campaign came together very quickly and the client had specific production requirements. Learn how I did it below and feel free to ask any question about the process in the comments section.

Photographer Keeps Bees to Document First 21 Days of Their Lives

Photographer Keeps Bees to Document First 21 Days of Their Lives

Photographer Anand Varma was always curious about the natural world and when he was a teenager he discovered that picking up a camera could help him explore it. By combining his two passions (biology and photography) Anand gets up close and personal, exposing some of the wonders nature has to offer. Anand latest work is facinating. By keeping bees in his backyard he was able to capture the first 21 days of a bee's life.

Coolors Is A New App That Quickly And Easily Generates Beautiful Color Palettes

Coolors Is A New App That Quickly And Easily Generates Beautiful Color Palettes

Coolors is a fantastic new app that I stumbled across the other day. It is an incredibly easy and intuitive way to generate a beautiful 5 color palette for any situation. Primarily developed for designers it has instant appeal to us photographers. We deal with colors in most of our work and knowing how to match and complement effectively can make or break the images we create.

Mom Takes Haunting, Inspiring Photos of Daughter's Cosplay

Mom Takes Haunting, Inspiring Photos of Daughter's Cosplay

Childhood is an adventure; a whimsically frightening maze through fields of glowing neon-green fauna and deep, daunting dungeons. Or at least that's how it can seem. Attempt to visualize your youth in the most romantic way your mind can muster. Envision how those racing emotions and that sense of adventure would have looked if painted or photographed. Such is the awe-inspiring catalog of imagination, imagery, and childhood wonder created by 10-year-old Alice Lewis with the help of her mother, photographer Kelly Lewis.

This Photographer Lit up a Photoshoot with 18 Pounds of Fireworks

This Photographer Lit up a Photoshoot with 18 Pounds of Fireworks

When Nashville-based photographer Jake Harsh was tasked with coming up with an original photoshoot where he could flex his artistic freedoms, things turned slightly dangerous. His brave subjects for this shoot, the electro-pop band Hand of Hearts, would stand in a room with 18 pounds of fireworks being ignited and what transpired after that would be unpredictable. Here’s a behind-the-scenes video of what happened and the resulting images.

Frame by Frame - Documenting Afghanistan's Photojournalists

Frame by Frame - Documenting Afghanistan's Photojournalists

In many of our respective nations, we take news and the photography that accompanies it for granted. We expect to be shown anything and everything that is happening in the world around us. Our daily lives are so filled with photography; everything from our friend's meals to events from around the globe. In Taliban controlled Afghanistan, this was not the case. A media blackout was ordered, preventing photojournalists from documenting the events and history of the country. It was not until wartime when photojournalism became possible again.

How the Retouching Academy Beauty Retouch Panel Improved My Workflow

How the Retouching Academy Beauty Retouch Panel Improved My Workflow

Since its first version, Photoshop has changed quite a lot. The functionalities it offers are greater now than ever before. But plugins are legion and for beginners it is hard to differentiate the ones that are truly useful and those that are just a waste of money. The Retouching Academy Beauty Panel has been around for a little while and was revamped very recently. I use it all the time when retouching but I get many questions about it. I am frequently asked if it is worth its price and if it makes my retouching any better. Here is my take on the panel, why I bought it, and above all, why I keep using it everyday.

Give Credit Where Credit Is Due

Give Credit Where Credit Is Due

In the often collaborative world of fashion and commercial photography, there are many who contribute to the final product. From the styling of the model and the brands involved, to your crew and retoucher. No fashion image is a solo act, yet there are many who will never credit those that were a part of the production. This phenomenon is not exclusive to photographers, but to models and other creative professionals. Before you post up your next photograph without credits, give the following reasons some consideration.

Sound Advice Tour Review - Probably One Of The Best Workshops I’ll Attend This Year

Sound Advice Tour Review - Probably One Of The Best Workshops I’ll Attend This Year

The Sound Advice Workshop by MZed is one of those workshops that, until you go and attend it, you don’t realize just how important it is. The Sound Advice Tour does something I don’t know that anyone else is doing – offers up a wonderful, engaging in depth way to take from beginner to advanced audio practitioner and set you up to manage all your audio needs in a way that is informative, fun and rewarding

Sneak Peek of Adobe Mobile Retouching Capabilities

Sneak Peek of Adobe Mobile Retouching Capabilities

Adobe has released a YouTube video highlighting some of the retouching features that may be available in upcoming Adobe mobile apps. While no release date is given yet, the video shows off some pretty impressive abilities that accentuate the mobile device's touchscreen and makes the application more user friendly for quick changes or creative endeavors. This video has us excited for what retouching abilities are being brought to our mobile devices. Watch the video and have a look for yourself.

Live Twitter Chat with Photographer Polina Osherov on What It Takes to Build in a Small Creative Market

Live Twitter Chat with Photographer Polina Osherov on What It Takes to Build in a Small Creative Market

Today at 6 p.m. EST there will be a live Twitter chat with Russian-born, Indianapolis-based commerical photographer and Pattern Fashion Magazine creator Polina Osherov. The chat will cover a lot of ground, from the impact of recent trends in mobile on commercial photography to what it takes to build an international community from a mid-sized city like Indianapolis with virtually no budget to begin with. To participate in the chat, follow along at Element Three's Twitter account.

Why You Should Ignore Most Criticism

Why You Should Ignore Most Criticism

We have all been there, that moment when your stomach slowly turns to drizzled mush as it discovers the harsh brutality of a critical comment. In a few short words your career, art, and passion is reduced to the strangling grip of failure. Receiving criticism is not for the faint of heart but with the right frame of mind you can get the most out of any critique, solicited or otherwise.

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