[BTS Video] Joe McNally’s Epson Photograph Is A Circus In The Air
Most people know Joe McNally for his photojournalism or his editorial work. Others know him as the author of some of the best photography books on lighting. But Joe “numnuts” McNally is also one heck of an advertising photographer too. Recently Joe photographed the Anti-Gravity Dancers in an ad campaign for Epson’s new R3000 printers. By using huge Octobanks and powerful gridded rim lights, McNally and his team were able to create some dramatic portraits of the dancers flipping and soaring above the New York City skyline. Check out the final ad below and then head over to Joe McNally’s Blog to view a ton of images throughout the day. This shoot looks like a ton of fun and has my wheels turning a bit!