According to InsideFacebook.com Facebook is rolling out a new feature soon for users to opt-in to receive a notification each time a page they follow posts something new. This seems to be Facebook's solution to all the business page owners frustrated by their posts not showing up in their fans news feeds because of the Facebook algorithm. Read on to learn more about it and let us know in the comments what you think.
About a month ago I shared information about Facebook's change where our fan page posts where being seen by just a small percentage of our actual fans and offered some solutions there to help out. Well it appears that Facebook heard enough complaints that they decided to roll out another option. Similar to the "close friends" option this will allow fans of your page to opt-in to being able to receive notifications each time you post something and make sure you are alerted to the news. Perfect if you have a couple favorite photographers you want to follow, an emergency news page, or any page out there you absolutely want to stay on top of... our Fstoppers Facebook page would be a good one!
According to InsideFacebook.com Facebook confirmed the move in a statement they sent them. “We are currently rolling out the ability for people to receive notifications from specific pages, friends or public figures that they are connected to. This feature will help people keep up with the people and things that they care about most.”
"With users and pages making so many posts and taking so many actions, Facebook uses an algorithm to sort News Feed rather than being a full stream like Twitter. Although the goal is to make the feed more relevant and engaging, this sometimes leads users to miss posts that they might have wanted to see. Some users have tried using Interest Lists to get a more complete feed from pages they care about. With notifications, however, users will be even more likely to see all the content from a page or person. Notifications are off by default and settings can be changed at any time."
So what do you all think? Will this be the solution we are looking for to get in front of more fans? I know many of you will be frustrated by having to now ask your fans to check the "Get Notifications" option - but let's look at this realistically. Many of our fans "Like" a couple hundred pages, maybe even a few thousand. If all the posts from those pages along with the posts from their friends were popping up in the news feed it would need to be streaming by quite rapidly in order to get it all in. By adding this new "Notification" feature we can specifically tell Facebook now we 'can't miss' a post from a particular page and stay on top of our favorite pages. I like the new option and look forward to seeing it rolled out.
As in most Facebook new features, this is apparently just being tested and has not been rolled out to everyone just yet. So stay tuned, hopefully we see it shortly!
[Thank you to Nikki Nisly for tipping me off to the news.]