Dream jobs are made where individuals labor in love, and passions are fostered. It is where “working” is hardly the right descriptor for they day-to-day. Seeing people who truly love their work and work for their passion is rare. I want to tell those stories, and I found one worth telling at a place where they produce the tools that make the lives of creative professionals possible- tools that often at first we never knew we needed, but now would find it impossible to live without.
Articles written by Jaron Schneider
Shock, dismay, joy, and envy. These emotions have been running wild since Sigma announced their new 18-35mm f/1.8 DC HSM lens. It’s the first lens in our modern age to maintain that open of an aperture through a zoom range and it’s also equipped with auto focus. This type of innovation has been unheard of from Sigma until recently, but now it’s almost expected. The main question I wanted to answer about this lens was: “Is this lens for real, or relying too heavily on the hyped, somewhat gimmicky nature of that innovation?”
Lowepro has just announced a new DryZone pair of bags, a backpack and a duffel, that are weatherproof and watersport-friendly and are designed to keep your gear not only safe, but protected from aqueous elements. This is the kind of bag that can sustain powerful waves and blasts of water, so you can finally climb into a waterfall cave without fearing for the safety of your camera.
When Sigma first made known the existence of the 18-35mm f/1.8 DC HSM Art lens, the photography world could barely contain itself. Social media and blog comments blew up all over the net, including in the Fstoppers universe. This lens has been a subject of intense conversation for the past few weeks, nothing more debatable than speculation of pricing. Speculate no more. Sigma has revealed the pricing, and you're not going to believe it.
Pentax/Ricoh has just announced three new cameras to their lineup. Two are APS-C sized cameras that are pretty similar, but one is most certainly aimed at a more consumer market. The third is a new mirrorless camera, one that Pentax is boasting as the world's smallest and lightest interchangeable lens camera.
Samsung has a weird, and to me slightly irritating, inclination that is bordering on habit: pushing products into hybrid scenarios that are doing just fine where they are. As someone who likes to have a camera, a tablet and a phone as separate devices (because, well I use them at different times for different things), I am continually baffled by the choice to shoehorn them into each other. I’m also disappointed that consumers are rewarding this, and Samsung is at it again with the Galaxy S4 Zoom .
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Though Samsung is a brand very few of us associate with either pro optics or cameras, they really want us to take them more seriously. I've used their mirrorless cameras on occasion and have been generally happy with the experience. To try and sway us further into their camp, Samsung has just unveiled a new addition to their lens lineup: the thinnest fisheye on the market in the 10mm f/3.5 wide angle lens.
Late last night Adobe announced Photoshop Lightroom 5 to much fanfare. Though some of course have complaints, the general consensus has been pretty positive. Following the release, we posed a few questions to Adobe, and they got back to us on what they learned from the Beta, new features and the differences between Creative Cloud and perpetual licenses.
Fotodiox just announced a brand new fresnel-style LED light that is dimmable, focusable and cooler than traditional fresnel tungsten lights. The new lights offer a power of 9,100 – 60,000 Lux/m Luminance, which Fotodiox is saying is about the same as the output of a 1K light, all controlled wirelessly. This adds another high-powered LED to the Fotodiox lineup, the first being the LED100WA .
I love creative videos that are just plain fun to watch. In this video, one Photoshop "magician" uses hidden cameras and a specially rigged advertising board at a bus stop to entertain bus patrons with retouched images of themselves, done in real-time. I have to admit, if I was sitting at that bus stop and they did this to me, I would be pretty amused.
Sometimes those obligatory travel photos snapped on location are great on their own, but (at least for me) a lot of them aren't visually dazzling. Luckily, that can be rectified. Jonas De Ro recently published an absolutely breathtaking composite image psd.tutsplus that is jaw-droppingly amazing. Best part is, he shows you how to make it so all you Photoshop fans can try a similar project yourself. Turn ordinary into fantasy!
ONA, a camera bag and accessory company known for really beautiful products, announced several new additions to their line today. The Leather Bowery, The Bolton Street Backpack, The Dark Truffle Leather Brixton, The Smoke Bowery and The Presidio Camera Strap were all announced today. All these look really sharp and are sure to appeal to many of you (they certainly look great to me). I'm personally a fan of their new "dark truffle" leather color.
The explosion of the app development industry after the colossal growth of smartphone and tablet products in the market started out as a fantastic new tech segment worth watching. It has contributed significantly the rebirth of my beloved Bay Area and Silicon Valley. However, in recent months, this once proud and innovative space has devolved into an overcrowded, hyper competitive and absurdly redundant “look at me” marketplace. This is probably most true for apps based on taking and sharing photos and videos, and I’m getting really sick of it.
Zeiss is preparing for the availability of their Touit line, lenses for E-mount and X-mount cameras. For those who love Zeiss glass and compact cameras like those from Fuji and Sony, getting these high quality lenses might be a must. For the rest of us, we can still appreciate the beauty of the precision that goes into producing lenses of this quality. Check out this video just published today on Zeiss' YouTube channel .
Large, imposing and drop dead gorgeous, the new Sigma 120-300mm f/2.8 EX DG OS APO HSM AF is one hell of a lens. Sigma has done an outstanding job in recent months producing some top quality lenses and they didn’t let up on the gas with the first Sport category offering in their new global vision. With two levels of optical stabilization, a wide open f/2.8 aperture, crazy fast and accurate AF and a beautiful body build, you want this lens, even if you don’t know it yet.
There have been fewer hotly debated topics in the past six months than Adobe's move to the cloud. Many creatives really like the new cloud , but others are steadfastly against it . I actually have seen some very harsh arguments that might even surpass the flame wars between Nikon and Canon enthusiasts. As hard as it might be to believe for some of you, Adobe does listen and is addressing some of your major concerns with the cloud-based software system.
Canon hasn't had any rebates on camera bodies lately, so I'm pretty pleased to find that there are a batch of rebates incoming for the 5D MKIII , 6D and 7D . Though the 7D is probably on its way out soon, deals on the 6D and the 5D MKIII are always welcome. The 5D and 7D are now $200 off, while the 6D got a slim, but still appreciated, $100 off.