A Review of the New Fujifilm INSTAX Square SQ40 Camera

The Fujifilm INSTAX line of instant film cameras has been a runaway hit for the company, tapping into the nostalgia of instant photography and introducing a new generation to the technology. The INSTAX Square SQ40 is the latest entry in the line, and this excellent video review takes a look at the sort of performance and image quality you can expect from this fun and affordable little camera. 

Coming to you from Gordon Laing, this great video review takes a look at the new Fujifilm INSTAX Square SQ40 instant film camera. I have had my little INSTAX camera for almost a decade now, and it has always been a ton of fun to pull out on a lot of different occasions. Of course, it is great for casual social situations, but I have also found that a lot of clients really love it. For example, on engagement shoots, it is a great way to give the clients some instant memories they can put in a scrapbook or hang on their fridge, and you can even hand the camera over to them for a few shots. And I have to say that the new SQ40 is the best-looking model I have seen in the line yet. Check out the video above for the full rundown from Laing. 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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