More often than not, we’re our own worst enemies when it comes to landing the types of jobs we long to be hired for. Are you making it more difficult than it should be for potential clients to hire you for those photo jobs you keep waiting on?
It’s difficult to attract clients if you’re hiding under a rock in some far-off cave that you lovingly refer to as your office. As much as we like to feel like the time we spend at our desk is somehow enough, in order for potential clients to gain interest in your work or offerings, you must first put it out there for them to see. This doesn’t mean you need to be posting more on Instagram, but what it does mean is that you should be getting your work and name out there via other more traditional means – face to face interactions within your community, printed work that’s seen by more eyes than your own. You get the point.
So now that you’ve managed to attract some interest in your work, chances are your potential clients will want to learn more and hopefully book you. While mysterious can be cool (just think Clint Eastwood and the man with no name), it doesn’t exactly help you land jobs. Make sure that it’s not too challenging for your potential clients to reach out and get a hold of you. If you maintain a website, your contact page should be clearly accessible.
Quick tip: Placing some of the answers to your most common questions somewhere on your website isn’t a bad idea.
It’s also not a bad idea to respond to emails and enquiries in a timely manner. I know life can get hectic, but business is business and clients expect a professional and timely response to their enquiries. Think of it this way, how long would you sit in a restaurant waiting to be served if the waiter simply ignored you? Chances are, you’d go somewhere else.
Be Clear and Concise
Be clear with the message you’re putting out there and how you can be hired. Want to attract more clients for portrait work? Don’t fill your website and other accounts with product photos and pictures of sports cars. Put your best work up front, much like a store front, in order to stop people and draw them in. Just make sure the type of work you want to be hired for is in line with what you’re putting out there.
Quick Tip: Develop a pricing structure for your most popular services and list it somewhere on your website if you maintain one.
Nothing is stopping you from taking over the photo-world. Stay focused on your business plan, get out there in the community and meet people, let those people know how they can hire you, and don’t fake the funk when it comes to your offerings. Cheers to another great year.