Business

Syncing Social Profiles Automatically With IFTTT

Syncing Social Profiles Automatically With IFTTT

There are many different ways to sync social profiles, and most have some form of interaction with one another via API calls. An example would be Instagram posting to Twitter automatically, but there are sometimes issues such as when the photo gets pushed to Twitter the image is not shown, rather a link to the image is provided. Without that thumbnail, it's likely to lose 80-plus percent of possible views because people aren't going to click an image when they don't know what it is. I am now using an app called IFTTT which stands for "If This Then That" and it's essentially a mobile version of Mac's Automator app that I love so much.

Top Three Ideas From the Animoto Social Video Marketing Summit

Top Three Ideas From the Animoto Social Video Marketing Summit

Is your photography business leveraging the power of video to reach new clients? If not, you’re missing out on a great opportunity the likes of which haven’t been seen or may never be seen again. This was the powerful message that I heard at the Social Video Marketing Summit. Having been in attendance I want to share with you what I think are the top three ideas I learned from Gary Vaynerchuk, Brian Peters, Sue Bryce, and Sally Sargood that I think will help photographers take advantage of this medium.

Does Your Photography Business Have a Brand?

Does Your Photography Business Have a Brand?

Beyond a slick website and a professional logo, and even beyond your incredible photography, your brand is what matters to potential clients. If you’re having trouble booking clients, or even defining where your business fits within the saturated photography industry, it may be time to reevaluate if your brand is strong enough to stick out. Having a photography business doesn’t mean you also have a brand. Brand building is a very intentional process. Here are a few areas to pay attention to if you feel like your brand may need a bit of work.

Getting Paid From Doing Free Photo Work

Getting Paid From Doing Free Photo Work

Working for free can be a little controversial and I'm sure there are many creatives out there that completely disagree with it. There are plenty of reasons as to why someone shouldn't work for free but the debate continues. I, on the other hand, would consider working for free depending on a number of factors. Sometimes making money isn't the objective for me and working for free can be very fulfilling. For instance, offering free work for a charity is something I've done regularly and felt very good about. On other occasions, however, I have worked for free as part of a strategy. This is a more risky method because it doesn't always pay off, but, when it does, it can pay off really well.

Yes, Industry Professionalism Still Applies

Yes, Industry Professionalism Still Applies

It's far too easy for people working in a creative field to somehow get the sense that basic attributes of professionalism don't apply because we're working in a non-traditional job setting. This is something to watch out for as that belief couldn't be further from the truth or worse for your business. Being labelled as an artist does not excuse poor professional habits or practices and if you're serious about having a lasting impact and a long career these common-sense business practices should be very high on your priority list.

A Scouting Checklist: What I Look For in a Location or Studio

A Scouting Checklist: What I Look For in a Location or Studio

Art is about storytelling. It’s about using all the tools at one’s disposal to convey and idea or an emotion. To connect an audience to a brand, or a personality, or a moment in a way the no other medium can. Along with my own technique, the ingenuity of the on-camera talent and the creative team behind it, plus the tools necessary to complete the job, the location you select for your shoot is one of the many raw materials that will have an effect on the eventual alchemy you bring forth to produce a great image.

Five Tips to Pricing Your Photography Work

Five Tips to Pricing Your Photography Work

Whether you are just starting out or you have been shooting for years, pricing is always top of your mind. For a long time, I just plucked figures out of the air, which made for very awkward conversations when clients wanted to know various ways to save money on a shoot. I eventually got my arse in gear and had a long (like a week-long) sit down and I went through everything in the smallest detail. Today, I give quotes with confidence, knowing that if a client says no, I am simply not the photographer for them.