Selling prints is a tricky business with seemingly infinite reasons for someone to decide they don't want to purchase your image. But one simple question can dramatically increase your odds of convincing a potential customer to pull the trigger on investing in your art.
Are you looking for a video from a successful photographer willing to share their one secret to having a successful photography business? Then don’t watch this video. But if you want some straight and honest advice, then this video is well worth 15 minutes of your time.
There are two basic models for licensing photography. One is suggested by most professional photography societies and organizations while the other is decried as an unfair and unsustainable model by the same groups. For the past six years I’ve licensed my images using the unpopular model. In this article, I’ll explain why.