The journey that a photographer takes in turning an enjoyable pastime into a full-fledged career is a common path that that describes the origins of many photography businesses. With limited business experience, hobbyists-turned-entrepreneurs often make incorrect assumptions about what makes a photography business successful. There is one particularly common misconception that holds a lot of photographers back in the early stages of starting a business.
Disclaimer: This isn’t one of those articles suggesting that you buy this book to learn how to write a book about writing books. It’s not a secret recipe for success, or some sort of made up list of chores you must first complete before winning a coveted golden ticket. These three stages are noted because I’ve observed their tenants, and with a little of your own investigative digging, you’ll learn that many of your favorite photographers have resided within the boundaries of each of these stages as well.
So, you've bought the camera and lights, you've watched hours of tutorials and done lots of shoots with friends to get your technique up to speed, and you've printed up business cards. Now, it's time to get the clients you want. Check out this quick video that'll set you on the right path.
Postproduction is often so integral to a photographer's style that many photographers wouldn't dream of allowing their raw files to be seen by clients because they feel that their editing process is what makes the photo look like "their work." While I find postproduction just as important as any photographer, the unfortunate truth is that spending too much time in Lightroom or Photoshop might actually be damaging your business.
Being able to recognize an Instagram cheat will stop you getting ripped off and taken advantage of by brands, models, and colleagues alike. Once you know how to spot a faker you'll be surprised at how many accounts are actually doing it and how sophisticated this deception has actually got.
Stock photography has been a main or side income for many photographers throughout the years. Contrary to general belief, stock photography is not dead, but rather stronger than ever due to the rise of the digital media. Rapid movement in social media urges companies to create new content on daily or even hourly basis, and the need of new imagery is unavoidable. This is just one of the reasons why stock photography still matters.
In last week’s article, I detailed my experience interning with photographic legend Art Streiber and how his extensive use of preparation has helped him to create some of the most iconic images in photographic history. In this post, I’ll attempt to take you through my own method of preparing creatively for a shoot so that I can get exactly what I want, and often a whole lot more.
Love it or hate it, social media has taken over many of our lives. And in the case of a photographic life, no social media name reigns more supreme than Instagram. With its photo dependent backbone and emphasis on visuals over verbals, shutterbugs rush to the app either as a means of expression, or a means of impression. It’s the one single place where your posts have an equal opportunity of being seen by a stranger in a small remote village as by a photo editor in the slightly larger village of Manhattan.