After the hack today that took down some pretty major sites out there that we all use on a daily basis, I wanted to share some helpful information I've come across in the WordPress world. I myself have been hacked twice. Ever since moving my photography business website from a big company, I've finally been able to move on with my life.
As DSLR cameras become more capable in capturing high quality video, there is a temptation to add videography as a service to clients. But the learning curve from photography is videography is a steep one if you attempt to do this on your own, believe me, I tried! Whilst there are many free resources out there to help you grow as a videographer, I have found that by investing in the right subscription based services, your journey to professional filmmaker can be an enjoyable one.
For many photographers who are primarily outdoor shooters and don’t have their own studio, finding an indoor space to shoot on a budget can be difficult. With the winter months fast approaching, shooting outdoors is going to become an even greater challenge. Here are six places you can find indoor space to hone your studio photography skills, for free or cheap, while you wait out the winter.
Last week I wrote a post detailing my frustration with getting airline agents to check my bags under the "media rate" that I am entitled to as a photographer or "film making crew." I decided to print my own media pass so that this will never be an issue again and today they arrived.
It's common as professional photographers to spend so much time researching the latest technical tips and advice that the space within our mental hard drives originally intended for common sense runs low. We can become so focused on the latest and greatest that mundane day-to-day tasks sometimes suffer. Here are a few pointers (or reminders) that may help you free up some of that precious mental hard drive space and fill your calendar with the types of clients you want to be booking as we look toward the upcoming year.
These days, more and more of us are investing in professional portraits of our pets. What better way to forever preserve the memory of our nonhuman family members? If you offer pet photography either as one of your services or as your sole specialty, you can appreciate that photographing animals professionally brings forth a unique set of challenges and opportunities. Delving into animal photography opens the doors to channels for marketing and networking that are specific to pets. As a dog photographer, one activity that has given a huge boost to my business is volunteering my services to a local dog rescue organization.
I've been shooting real estate for about two years now. Today, I am shooting for my company, Simply Visual Productions, and another company, Jump Visual, which has been around for many years, and because of them, I have learned so much about working in this field. I have shot hundreds of homes and met many new people and worked with them to create photos that sell a home or space. I think it is funny that I do this because when someone thinks photography, I feel like real estate photography is the last thing they would think of. Aside from the photography aspect, I see aerial and video becoming more and more popular, which is one reason I have such an interest in it.
It happens to me all too often: a bride or groom sees our wedding work work in a bridal magazine or blog and tells me that it's been a dream of theirs to be featured and can't wait for me to submit the wedding. Often, this happens far before her wedding has been shot; I'm talking first meeting and boom, "I can't wait to be in a magazine." As professional photographers, obviously, we know there is much more to getting featured than the desire itself. At this moment, when my client gushes about their dreams of being published, I see this as an opportunity to educate them and help get their wedding that much closer to being featured.
Did you know that photographers and videographers get special rates on checked bags with most major airlines? Some airlines will allow you to save money on extra bags and others will allow you to save money on over-weight bags. You just have to prove that you are a photographer/videographer and that's harder than it sounds.
When it comes to price, everything we think we know is an illusion. Consumers assume that paying handsomely for something magically increases the product’s quality. We can acknowledge that there is a logical fallacy in this thinking. By understanding perceived value and the nature of the psychological construct, photographers can climb into the mind of a consumer, reflect on their marketing practices, and transform their new understanding into increased revenue.
Whenever I am working with models on a shoot, I always have their best interests at heart. You may say I care too much about my models, but I am alright with that. No one badmouths a caring photographer. I have seen firsthand how some models are treated badly on set and it saddens me to see how bad attitude from photographers can ruin the photographer-model relationship and also lead to bad photos. Knowing how to build a relationship upon meeting your model and engaging in a photoshoot with the latter is a must and I asked a couple of models for advice to write this article.
If you take a look back at Ikea's marketing catalog used to showcase their new products and looks for the season, there was a time where they decided to use images displaying only the products and Ikea-styled sets with no human intervention or interaction. At one stage these images were computer generated and rendered to make a simulated environment look as perfect and clinical as possible.
You get what you pay for. In most cases, this saying rings true. However, there is another narrative playing out in the photographic world. This other, rather untold story has a central character getting much, much more than what they pay for. When it comes to portrait photography, clients are reaping rewards from photographers who are unwilling or too fearful to raise their prices. There comes a time when something other than a photographer’s livelihood must give.
It's October and this year has been one of my most productive years as a working photographer to date! I finished writing my second book this year (which will launch in August), I'll have taught over 30 workshops by the end of the year, my number of clients has increased exponentially, and my income has also increased as a result of that effort. How? Simply accountability and focused productivity. Over the course of the last year, I've worked on reducing my total "work time" by purposely controlling my productivity. Here are five methods that I've used to become exponentially more productive.
Marketing your business and your creative work can be tough. Doing it in a small market can be even tougher. It can often seem overwhelming, but with some careful analysis and planning, you can maximize your opportunities. Having worked in sales and marketing for the better part of 18 years, I've picked up a few tips and tricks that I believe would help any photographer struggling to establish themselves in any market.