Recent Business Articles

SEO for Photographers Who Hate SEO (But Hate Being Invisible More): Part 2

By now, you’ve started making peace with the idea that your gorgeous photography isn’t enough on its own. You’ve added a clear intro to your homepage. You’ve started naming your images like an adult. You’ve even braved the back end of your site to fiddle with some alt text. That’s huge—give yourself a high five. Now let’s crank it up a notch.

Blow Up on Social Media (And Never Appear on Camera)

The business value of social media can’t be overstated, but not everyone wants to vamp in videos—the common path to stardom. Luckily, you don’t have to, says Janis McGavin, director of marketing and social media for the Los Angeles Center of Photography. “How do I know this?" she said. "I’ve done it.” She took the LACP’s following from zero to 18,000 followers (and growing) without appearing on camera. If you follow a few basic principles, you can expand your audience and your business without stepping in front of the camera (and even more if you do).

The Neighborhood and the Photographer

You don’t need a passport. You don’t need a model. And you sure as hell don’t need permission. What you do need is your camera and a little curiosity.

Do You Really Need a Photography Agent? Here's the Truth

In the creative industry, having an agent is often seen as a hallmark of success. Many believe that securing an agent signifies reaching a higher level in one's career. However, the reality is more nuanced. Not all agents are created equal, and their roles have evolved. I've been with three agents, and here is my personal experience to help you navigate the agent game.

Why Photographers Should Prioritize Shooting Locally: Building a Sustainable Business on Familiar Ground

In today’s age of instant digital connectivity, photographers can showcase their work to prospective clients across the globe with just a few mouse clicks. While the allure of far-flung destinations and exotic travel remains strong, there is a growing trend toward turning the camera’s lens closer to home. Photographers are discovering the value of prioritizing “home turf”—that is, focusing on and mastering local markets. This approach is not just a quaint alternative; it can be the pillar of a robust and sustainable photography career.

Top Pitfalls Sabotaging Your Real Estate Photography Business

Real estate photography demands precision because mistakes here don't just affect your immediate project—they shape the entire trajectory of your business. Missteps early on can derail your efforts to build trust and establish a strong professional foundation.

Avoid This Scam That Preys on Photographers

If you’re a photographer selling your services or your work, either full-time or even as a side hustle, there’s an active scam going around right now that you definitely need to be aware of. The good news is that it’s easy to protect yourself against it if you know how it works.

Why Technical Skills Won’t Make You a Great Photographer

Mastering the technical side of photography is easy. Learning how to expose an image, use lighting, and compose a shot is all just mechanics. You can study the inverse square law, diffraction, and the rule of thirds, but none of that will make you stand out. The difference between a technically proficient photographer and a great one is not something you can learn from a tutorial.

Thinking of Turning Pro? You’ll Get The Worst Advice on YouTube

There are three pieces of really bad “pro advice” that have cropped up more than once on YouTube channels. We need to talk about this to help you avoid wasting time and losing money unnecessarily if you’re thinking about making a living from your camera.

Why Photography Skills Alone Won’t Make You Money

Being a skilled photographer isn’t enough if no one sees your work. Talent alone won’t bring clients or make a living. If you want to turn photography into a business, you need marketing. Without it, even the best photos won’t generate income.

The Truth About Competition in Photography

Some people believe that photographers who share industry secrets do so because they can’t make enough money from photography alone. The argument is that no one running a successful business would willingly give away valuable knowledge unless they needed another income stream. That assumption ignores the reality of how knowledge, competition, and creativity actually work in the industry.

Five Ways to Strengthen Your Brand When Business Slows

Most people panic when business slows down, but this time of year is an opportunity, not a setback. A slow season gives you space to refine your strategy, attract better clients, and strengthen your brand. What you do now will determine how successful your next busy season will be.

Why Photography Is Struggling and What That Means for You

Photography has changed, and if you’ve been in the industry for a while, you’ve probably felt it. Camera sales are down, social media dominates how images are consumed, and video is taking a bigger role in commercial work. If you’re wondering whether there’s still a place for you in photography, you’re not alone.

The Three Best Ways to Build a Photography Business

Making money with your camera isn’t just about taking great photos. It’s about getting clients, making connections, and understanding how to put yourself in the right place at the right time. If you want to turn photography into a full-time income instead of a side hustle, you need to know what works.

The Hidden Costs of Running a Photography Business

Running a photography business costs more than just a camera and a few lenses. The hidden expenses pile up fast, and if you’re not prepared, they can drain your budget before you realize what’s happening.

How to Make More Money with Photography in 2025

Making money with photography isn’t as simple as social media makes it seem. The reality is, whether you’re just starting or already running a business, turning creativity into income takes strategy. Finding ways to optimize how you earn—without relying on luck—can help you stay sustainable.

Why Many Photographers Struggle and How to Adapt

The photography industry has changed dramatically over the past decade, and 2025 has brought new challenges that many are struggling to overcome. With trends shifting, technology advancing, and the market becoming more competitive, it’s crucial to adapt to the evolving landscape if you want to stay ahead.

Money, Networking, and Growth: Hard Lessons for Creatives

Understanding how to manage the business side of your creative career can make the difference between struggling and thriving. From finances to networking, mastering a few key principles can save you years of frustration and help you build a more sustainable career.