If you're trying to build a profitable business, you've probably heard people say you need to build an email list and do email marketing. But is that really so? And what kind of time and resources does it take to actually create an email list? Let’s go through it all and see why I don’t think email marketing is really worth it.
As creatives, many times it is hard to place focus on organization rather than creating images. Without organization your life can become chaotic and disruptive to your workflow. A few tips to help take back your space and your sanity could mean the difference between booking or losing your next client.
Today’s corporate hard-hitters are busy people who don’t always have time for an entire photo session when they look to you for business portraits. For this reason, you must be prepared to accomplish a variety of looks in a time-efficient manner. This video from Jay P. Morgan of The Slanted Lens focuses on the importance of making short work of corporate portraits.
Having your images stolen and used against your will has all but become the norm for many working photographers. One gig photographer who confronted the record label editing and using her images, however, was greeted with insults as they told her she “doesn’t have the portfolio to back up [her] prices.”
As creatives, we tend to live our passions with every fiber of our being and eventually, some of us try to make money at this thing we once saw as an all-encompassing hobby, but what happens when you really try to make your passion a profession? Are you trying to make your photography a business or are you in the business of photography?