Facebook has recently made it easy for users to create Instagram ads through their platform. For some time, Instagram has been one of the best avenues for photographers to reach potential clients and vendors that they would like to work with. With the ability for anyone - small and large businesses alike - to create sponsored Instagram posts directly through Facebook, it is now easier to reach a wider scope of potential clients.
There is a new cat in town and it's roaring like a lion. PICR is a startup from Portland, Oregon that promises to make your life as a photographer easier. They have created a platform for photographers that could build a bridge between the potential consumer and the service provider. An online agent of sorts. Can they really deliver?
As creatives, we have to stay inspired, focused, and always be moving forward. Aside from focusing on creating beautiful, desirable work, if you want to survive doing what you love, you have to have a good business sense. For some of us, this comes naturally, for others it is a learning process. No matter what your experience with business is, you can always learn more. Between books, classes, and mentors, the options for learning are endless but between our personal lives, creating artwork, and what our budgets allow, the option aren't always as broad. Podcasts are an awesome, free way to learn about the business side of your craft. They can be informative, inspiring, and allow you to learn while you work. While there are tons of podcasts out there here are my top three favorite when it comes to the business side of photography.
Once in a while, despite our due diligence and training, we all end up in circumstances where we must handle a difficult situation. As a model with a wide range of experience, I have a large network of professional photographer friends and have seen first-hand how unprofessional my fellow models can be. Here are a few ways to handle a variety of sticky situations without compromising your reputation as a respectable industry professional.
Let me preface this article by stating that this is based on educated rumors. Late in September, the rumor mill was flying with speculation about Samsung shutting down its Digital Camera Division and the NX line in particular. This was sad news because many photographers throughout the industry have found that they really like the NX cameras and their price point values. Samsung officials responded stating that this was just a rumor and that the camera division was very much alive. Well, this week, several factors seem to be hinting to the contrary.
Ahhh…..rejection! Everyone has experienced rejection many times in their life, but it is especially prevalent in the fashion and photography industries. I’m sure you have been rejected as a photographer before, whether it was by a gallery, publication, or model you have wanted to work with. I can safely say that if I had a dollar for every time I experienced rejection as a model, well, you get the picture. I have been rejected by some of the sweetest photographers, who unintentionally made me feel like I should never have reached out. Similarly, some photographer’s rejection tactics needed some major fine tuning and left me feeling fed up with how some people in the industry tend to act. As a model, I 100% understand that I will be rejected 9 times out of 10. It is completely okay to say no! Saying no is healthy! But it should be done with professionalism, tact, and respect.
Working in the creative arts world has always involved the struggle of conveying value to clients and educating them that our time has value and that exposure doesn't pay the bills. It's nothing new, and it will likely continue, especially as the barrier to entry in the industry continues to fall, but we all have the power to change it.
While all photographers are unique and differentiate through their style and specialty, there is one constant throughout: client experience. All photographers must provide an excellent client experience in order to stay in business. When clients choose us to document their lives, they may love our style and even like the final product, but if they have a poor experience, they will not recommend us to others or refer us new business. Particularly in the boudoir genre, because we provide such an intimate service, the client experience must be a priority for a photographer to be successful and have a lasting career.
That’s right, I said it: If you aren’t sharing content on Instagram, you are shutting the door on a world of potential opportunities! With over 200 million users, this social network has the power to become one of your most important means of promoting your photography business.
Let me set the scene: I’m a 24 year-old photographer based in London. I specialize in portraits with actors, models, and musicians and I started freelancing almost three years ago. I didn’t know what to expect when I first started working in the creative industry, but I soon learned the extent of how many jobs are expected for absolutely no payment in return. But is it really all that bad? Speaking honestly, I don’t think so. Here’s why I think we should stop complaining and, within reason, keep saying "yes" to more free projects.
Stress is a killer. I’m sure you’ve heard that before. Study after study after study all concludes that stress can lead to a whole slew of nasty consequences. It would then stand to reason that it is in our absolute best interest to reduce it as much as possible. Anyone who has chosen to make their living as a photographer, however, will tell you that this is harder than it appears.
It's no secret that Sony is the amongst the biggest players in the imaging sensor business. Aside from the sensors that go into their own cameras, they make the sensors that go into your iPhone, Nikon's DSLRs... you name it. Even Canon is recently reported to be testing outside sensors for the first time (and there's a good chance some of those are Sony's). Needless to say, all of this talk and excitement over Sony's sensors means they're going to need to scale up manufacturing. Solution: buy and manage Toshiba's CMOS chip factories.
Part of the allure of being a full-time freelance photographer is the ability to work for yourself and make your own schedule. That means no more nine to five and no more of the monotonous daily routine, right? Not necessarily. Your routine doesn't have to be monotonous but according to the seemingly always energetic artist, photographer, and entrepreneur Chase Jarvis, a solid morning routine can jump start your day.
Smartphones get a bad rap. They’re ruining the photography business, they’re the downfall of society - you know, that sort of thing. Wedding photographers complain about the glare of screens dotting the aisle like a runway landing strip. Newborn photographers cringe when mom shoots over their shoulder. Clients text you at all hours of the night, not realizing your “work phone” is sitting on your bedside table. But as much as we hate on smartphones, we can’t ignore that they’ve given us the ability to network, communicate, and market in ways that weren’t possible just a few years ago. Here’s how to use your smartphone to build your business more effectively.