Blogging has been an excellent way to boost your SEO and maintain the attention of your clients. It shows off your brand, your images and your writing. However have you thought about how blogging can hurt your business if you lack consistency? If you have been stumped with new ideas on what to write about simply ask your clients to write for you.
The photography industry suffered a seismic shift with the advent of digital cameras, yet it may be the ubiquitous camera phone that sounds the death knell of the industry as we know it. Everywhere in every hand is instant access to high-quality image-making technology that has forever altered the landscape of photography from what it means to be a photographer to how the viewing public perceives the value of images and image creation. Are professional photographers aboard a sinking ship, or is it simply time for us to learn to swim on our own?
In today’s overly connected world, it’s relatively easy to gain access to nearly anyone, but meaningful access has become much harder than it used to be. People in general are incredibly guarded against the random DM and the unsolicited “let’s shoot” comments on Instagram to the point that it’s almost laughable to think anything would ever come of it. That’s not to say that nothing ever will, but your odds will be much greater if you follow at least some of the rules I’m laying out below.
A trade show is an organized event for companies in a specific industry to showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities. What this means for photographers is that if you're in the niche of the trade show this is your chance to be face to face and rub shoulders with the big names in your industry. To fully maximize the network and contacts you can make from these events you need a game plan and some guidelines to follow. These are my personal five tips to maximize your networking at a trade show.
Are you doing your best in client consultations? I wasn't, and my work was suffering for it. A thorough client consultation is a free, simple tool that can make a huge impact on your portrait photography business, both in terms of shoot quality, and in getting happy clients to come back for more. The best part is, it’s not difficult at all. You just have to do it.
CherryDeck is a new platform for photographers who mainly use Instagram to show their work. With CherryDeck, photographers can sign up for free with their Instagram account and get listed based on their area of expertise, allowing potential clients to search and find the best talent within seconds.
At one point or another, we all end up questioning our decisions to pursue a creative career over more “traditional” options. If you've never questioned yourself along the way, then congratulations, you're an outlier. It's far too common that we find ourselves creating stress when dealing with self-doubt. Whether you're just beginning to think about a creative career, you're just starting out, or you've been at this for decades, this video might be able to offer some perspective on addressing some of the tough questions that we ask ourselves.
I remember when Facebook introduced their messenger service and how I mentally groaned at the idea of yet another way I’d have to keep up with correspondence. Heck, at times I even threw on my tinfoil hat and thought for sure that Facebook was spying on me through their messenger service. But, once I regained my composure and gave it a chance, I learned what many already knew: Facebook Messenger is quickly becoming the new email newsletter.
Erik Almas is an inspiration to many of us not only with the work he does as a commercial photographer but also as a person who shares the struggles and successes he had in his career. No doubt that he works with many companies and brands we can only dream of, but in a recent interview he confessed that despite that there wasn't a moment in his life when he could say he "finally made it." It is exciting to hear what his measure for success really was.
One of the most frustrating things a photographer has to deal with in today's market is having their work stolen or used for free. If you post images online, the chances of your work being used without your permission isn't just likely, but inevitable. How then can you as a photographer protect your images while at the same time publishing your work so you can promote your brand? In this free excerpt from our Making Real Money tutorial, Monte Isom shares the exact steps you need to take to both protect your work and recover damages caused by illegal infringements.
One of my recent articles was on how developing a niche can help you make more money from photography. I received a lot of emails and questions over the next week and a strand that run through almost all of the contact was about making the transition to full-time professional. I was pleased with the interest in this question, but I wasn't overly surprised as I tackled the very same issue for several years. There's no exact formula, but there are some important tips I can give. Sadly, most of these I learned along the way, but hopefully some readers can use this to make that leap to professional feel more like a hop.