Whether you're a full-time photographer, interested in making the transition from hobbyist to professional, or just using photography on the side, attracting more clients is paramount to success and growth. With a plethora of photographers saturating the market, it can be intimidating and difficult to carve yourself a slice, but carve you must. Here are five of the most important ways I have attracted new clients.
If you’re not creating your website with the correct goals in mind, you may be having a hard time converting your website visitors into paying clients. As creatives, we value good visual design and we want to make sure our websites are not only appealing, but are also showcasing our photography in a dynamic way. However, if we’re not asking ourselves the right questions while designing our websites, we may be losing possible clients. Here are a few potential reasons why your website visitors aren’t turning into paying clients.
“I want to work with my dream wedding photographer as an assistant, learn the craft, and start up on my own sooner. What is your advice to me?” This question was posed to me at a recent photography meet up. In a way, this reflects the aspirations of many new-generation photographers who are raring to get started with wedding photography. One logical step many think about is to join as an assistant, master the skills, and startup. That's what I did six years ago. But there are mistakes that I made and hopefully the new-gen wedding photographers don't make too.
Whether you’re a veteran freelancer or just starting out, it is important to continuously asses and audit your process. A decade and a half of experience getting washed around as a freelance photographer has taught me many difficult lessons about art, life, and growing a business doing what I love. Being successful is measured in more detail than just being Insta-famous, being a YouTube sensation, or selling single pieces for large sums of money. Even the most notable artists have had to grapple with the more organizational and administrative elements of their work and coming to terms with the reality of their goals. In most cases, it is these details that make the difference between failure and success. Hopefully these five tips can help you as you grow your personal business with larger than life ambitions.
Photography is a commodity; It's not a secret, and we all know it. When I meet a new group of people, it seems that every time the conversation of “jobs” or “careers” is brought up, inevitably, someone is always a “photographer” by trade. Commodification is a process that happens to every industry, and we couldn’t prevent it even if we tried. So since becoming a commodity is unavoidable in any market, we, as small business owners, have to learn to overcome being branded a “commodity.”
If you work with people, whether it be kids, families, seniors, adults, or professional models, male or female, then you have almost certainly shot a TFP (trade for print) shoot before. While the definition of TFP is flexible these days, as most commonly we mean "trade time for digital images" rather than physical prints, these kinds of shoots have and will continue to be an industry staple. The most important aspect of these shoots is the one thing that often gets forgotten: getting a return on your investment of time.
Does the idea of finding clients and networking fill you with dread? I know most of us would much prefer to stay behind the camera, taking pictures all day long, but that's really only part of being a professional. If you lack the confidence or game plan to gain new clients, then these strategies could really make a difference.
Award-winning Wedding Photographer Susan Stripling recently shared an open letter she wrote dealing with sexism in the photography industry. In the letter, she shares her experiences with male peers, wedding guests, employees at camera stores, and everyone in between who makes gender an issue in a field where sex shouldn't matter.
Working as a video editor can be a hectic and tedious experience. Spending some time to think about organizational tools and methods can help you out significantly when working with a lot of files, or in a large group of colleagues. Renaming files, creating proper folder structure, logging metadata, backing up files, and developing a workflow can make your life much, much easier. While some of the advice listed below is geared for Premiere Pro users, any video editor can take advantage of these tips.
At this point, we should all know that almost all jobs and opportunities to find success in photography are built off networking. Now there are tons of ways to network and the path you pick will depend solely on the niche you associate with. Either way, the main goal is to meet people with the same professional interests as yourself to feed off each other creatively and to broaden your reach in the community. We tend to forget about the community aspect as we get caught up in chasing money or companies but what we sometimes need to go to that next level is support system built off our love for photography.
As the summer starts to wind down I know it means one thing. It's going to get a lot colder here in Boston. It also means It's time to start getting ready for Photo Plus Expo as well as some of the other winter conferences. For some, this might be simply booking travel, but for me, it's a big weekend. One that I spend a lot of time preparing for. In part, because it's one of the bigger speaking engagements for me but also its one of the best networking opportunities to help build my brand.