Business

Create the Space For Your Creativity With These Three Great Apps

Create the Space For Your Creativity With These Three Great Apps

There is a theory that the best creative people have to live in a world that is chaotic and unstructured. Whilst there may be some great examples to cite such as Amy Winehouse and Janis Joplin, imagine what they would have created with clear minds. Being organized, having effective systems, and achieving mindfulness creates more time for creatives to do what they do best; Think with clarity. Here are three great apps that will help you achieve this.

When a Client Can’t Afford Your Rates for Photo or Video Work, What Do You Do?

When a Client Can’t Afford Your Rates for Photo or Video Work, What Do You Do?

If you work in a competitive area for your photo or video work, chances are that you’ve experienced losing a client at some point. Whether there were creative differences, budget issues, or you weren’t available, there are some things that you can do to alleviate some of the sting from breaking up with a client, and perhaps put you in a better position to work with them in the future, even if the root cause is simply that they couldn't afford your rates.

New Year, New You? 6 Steps to Hack Your Success

New Year, New You? 6 Steps to Hack Your Success

The time of year in which many of us pause, reflect, and consider the changes we wish to make for the year ahead has arrived. Resolution inquiries may excite you or fill you with dread as friends or family members begin asking you what you have planned for 2017. Myself, I am not a fan of resolutions set at New Year and forgotten a few weeks later. Some of us have likely abandoned several already. Research continues to show us that one thing is very clear, to be successful, you must have clear goals, but you must also become very intentional in your process toward that target. So here is a list of things you can change in your live today, that will benefit you greatly if you make them a part of your routine.

Chase Jarvis Explains Why Creating and Sharing Your Photos Is Only Half the Work

Chase Jarvis Explains Why Creating and Sharing Your Photos Is Only Half the Work

In this episode of Chase Jarvis RAW, a fired up Jarvis goes off on a thoughtful stream of consciousness and details why so many photographers or filmmakers might not see the engagement they are looking for with their work. To him, it's because they likely stop working once the content has been created and shared, and they don't go on to interact with their community or audience. What's the trick to doing that? Check out the video for some very real suggestions on how.

Self-Publishing a Photography Book Using Kickstarter

Self-Publishing a Photography Book Using Kickstarter

Last year, I came up with an idea. A far fetched idea though it may have been, it was something I really wanted to do. I wanted to combine all of the things I love into one project, and make it a reality. Those things were photography, helping those less fortunate than myself, physical printing, travel, traditional cultures, and the sharing of knowledge. The culmination of these would be both a hardcover and a softcover book. The publication of the results would be self-published using funds from a Kickstarter campaign. It might seem like a crazy undertaking for one person, but it's very doable if you plan it right.

A Little Inspiration Jumping Into the New Year

A Little Inspiration Jumping Into the New Year

I've been following Adam Krowitz on Instagram for some time now, and I saw him post this a while ago but it wasn't until last night that it really had me thinking and reflecting on the past year. The entire video was put together so well, the quote worked perfectly, and I was drawn into the video the whole time I was watching it. My favorite part of it all is the old man and how he is pretty much looking back and reflecting on his life. Thinking about all that has happened in 2016, this video was a huge inspiration to me and makes me look forward at what's to come in 2017.

Three Free Ways to Market Your Portrait Photography Business Face-To-Face

people dancing at night

The month of January is generally a slower time of the year for portrait photographers. While you spend most of the year working hard in your business, the down times give you an opportunity to plan ahead and get organized for the next busy season. Whether you photograph people or pets, an effective way to market to new clients is to engage in activities that involve you meeting them in person. Here are three suggestions for free activities to try in the New Year for meeting prospective clients face-to-face.

Inquiries: No-Pressure Methods to Gain Solid Clients

Inquiries: No-Pressure Methods to Gain Solid Clients

About ten years ago I was buying a new vehicle. I went to three different dealerships. All three sales personnel had very different approaches in their technique for sealing the deal. While I was not a sales person myself at the time (life prior to being a photographer), I understood the behavior. This is the same in the photography business, and there is so much to learn from all three approaches as to why you may or may not be gaining clients from inquiries.

3 Fun Ways to Brand Your Business for 2017

3 Fun Ways to Brand Your Business for 2017

I remember one of my first introductions to branding. I was sitting in a workshop and the Nike logo popped up on the screen and then Mercedes and then Coca Cola. It’s the most common way to explain branding. Showing popular logos and letting the audience realize they have a connection to that logo, good or bad, and therefore a connection to that company and their product. That is branding, but that’s not all that branding is.

Should You Tell Your Photography Clients About Your 9-to-5 Job?

Should You Tell Your Photography Clients About Your 9-to-5 Job?
There are numerous avenues to becoming a full-time professional photographer. For many aspiring photographers who seek a career change, the responsibilities of family and financial commitments mean that quitting your current 9-to-5 job to pursue this goal is not possible. So there will be a period of time that you start to take on paid photography commissions whilst you still work your 9-to-5. Should you tell your clients the truth: that you are a part time photographer? Or should you fake it till you make it? We examine the pros and cons of both sides.

Now That I Have a Nice Photography Portfolio, How Much Should I Charge?

Now That I Have a Nice Photography Portfolio, How Much Should I Charge?

Although you read it on a website related to photography and videography, the information in this article can be applied to many other businesses. What I'm going to share is based on my own experience, not based on marketing books. I will not teach you new psychology tricks on how to sell mediocre products or services, nor will I give you X steps to follow blindly in order to have a successful business. I will try to give you advice to help you correctly estimate your business value and set a price accordingly.