Business

The One Question Every Photographer Should Ask Themselves Everyday

The One Question Every Photographer Should Ask Themselves Everyday

There's one question photographers should ask themselves everyday, and that is: What did you do today to build your business? Emphasis on the word “today.” Simple words I first heard while taking a business of photography class a few years back from a noted photographer. And while the class itself droned on a bit and may not have been as compelling as I’d initially hoped for, those simple words stuck with me then as they do today.

How Instagram Stories Has Had a Positive Impact on My Outlook as a Photographer

How Instagram Stories Has Had a Positive Impact on My Outlook as a Photographer

I’ve been posting my work online for almost 8 years. What’s been consistent throughout that time is the pressure to post only my best photos. With the introduction of Instagram Stories, I feel as though I’ve found an outlet that not only relieves some of that pressure, but also allows me to showcase a bit more of myself and my personality too. It’s completely revolutionized the way I use social media.

Learning to Deal with the Stress Some Clients Bring

Learning to Deal with the Stress Some Clients Bring

For just about the past year now, I have been working in real estate and aerial photography. I mainly work with the agents directly and the most important thing for me to do is be able to establish a good relationship with each and every agent I work with. These agents are my clients and I want to be able to keep them as clients so they continue to come back to me for any photo, video, or aerial work they need to market their properties. Within this short little year I have been working, I've dealt with so much and learned more than I ever could have imagined.

What Photographers Need to Know About Public Domain Images and Stock Photography

What Photographers Need to Know About Public Domain Images and Stock Photography

In 2006, Leah Caldwell was eating at a Chipotle near the University of Denver when a photographer took her picture. When she got up to leave, the photographer asked her to sign a release form for use of the images, but she said no. Eight years later, when Caldwell went into a Chipotle in Orlando, Florida, she saw her picture on one of the restaurant’s walls, and subsequently in two other locations in California.

Change Your Marketing Philosophy and Get More Clients

Change Your Marketing Philosophy and Get More Clients

Getting clients is one of the most difficult parts of being in business. Unfortunately, marketing knowledge doesn't just appear once you have your license in your hands. As a result, many of us look at what our competitors are doing and try something similar, never realizing that there is a good chance that our competitors are also operating from a place of marketing ignorance. One of the most common marketing mistakes I've seen is photographers spending too much time talking about themselves, and not enough time talking to their clients. This means many photographers are shooting themselves in the foot by making their landing pages self-centered, rather than client centered, and they may be losing out on business because of it.

The Biggest Misconception About Starting a Photography Business

The Biggest Misconception About Starting a Photography Business

The journey that a photographer takes in turning an enjoyable pastime into a full-fledged career is a common path that that describes the origins of many photography businesses. With limited business experience, hobbyists-turned-entrepreneurs often make incorrect assumptions about what makes a photography business successful. There is one particularly common misconception that holds a lot of photographers back in the early stages of starting a business.

The Three Stages of Becoming a Prosperous Photographer – How Long Does It Take?

The Three Stages of Becoming a Prosperous Photographer – How Long Does It Take?

Disclaimer: This isn’t one of those articles suggesting that you buy this book to learn how to write a book about writing books. It’s not a secret recipe for success, or some sort of made up list of chores you must first complete before winning a coveted golden ticket. These three stages are noted because I’ve observed their tenants, and with a little of your own investigative digging, you’ll learn that many of your favorite photographers have resided within the boundaries of each of these stages as well.