Business

Lessons on Your Road to Becoming a Freelance Photographer

Lessons on Your Road to Becoming a Freelance Photographer

Taking the leap of fate to freelancing is probably one of the first major milestones and commitments we can make to both ourselves and our career. Jeff Rojas has now been working as a full-time freelancer for roughly five years. This video helps breakdown some of the tough questions and quips of wisdom that can help us push forward to being able to stably work as a freelance photographer.

Why Should I Do Unpaid Photography Work?

Why Should I Do Unpaid Photography Work?

Some people say that you shouldn't work for free because it devalues your work, while others say that you have to do some in order prove your worth in a world saturated with photographers. I know, I know: doing free work has been talked about ad-nauseam on every site and forum across the web. But I know better than everyone else, so prepare to get more nauseous. Grab a bucket and strap yourself in, folks.

Using Your Clients to Boost Your SEO

Using Your Clients to Boost Your SEO

Blogging has been an excellent way to boost your SEO and maintain the attention of your clients. It shows off your brand, your images and your writing. However have you thought about how blogging can hurt your business if you lack consistency? If you have been stumped with new ideas on what to write about simply ask your clients to write for you.

Are Photographers Aboard a Sinking Ship?

Are Photographers Aboard a Sinking Ship?

The photography industry suffered a seismic shift with the advent of digital cameras, yet it may be the ubiquitous camera phone that sounds the death knell of the industry as we know it. Everywhere in every hand is instant access to high-quality image-making technology that has forever altered the landscape of photography from what it means to be a photographer to how the viewing public perceives the value of images and image creation. Are professional photographers aboard a sinking ship, or is it simply time for us to learn to swim on our own?

Bad Touch: Why You Don’t Have Cooler Photography Clients

Bad Touch: Why You Don’t Have Cooler Photography Clients

In today’s overly connected world, it’s relatively easy to gain access to nearly anyone, but meaningful access has become much harder than it used to be. People in general are incredibly guarded against the random DM and the unsolicited “let’s shoot” comments on Instagram to the point that it’s almost laughable to think anything would ever come of it. That’s not to say that nothing ever will, but your odds will be much greater if you follow at least some of the rules I’m laying out below.

Five Ways Photographers Can Maximize Networking at Trade Shows

Five Ways Photographers Can Maximize Networking at Trade Shows

A trade show is an organized event for companies in a specific industry to showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities. What this means for photographers is that if you're in the niche of the trade show this is your chance to be face to face and rub shoulders with the big names in your industry. To fully maximize the network and contacts you can make from these events you need a game plan and some guidelines to follow. These are my personal five tips to maximize your networking at a trade show.

Dealing With Doubt and Deeper Questions When Pursuing Photography

Dealing With Doubt and Deeper Questions When Pursuing Photography

At one point or another, we all end up questioning our decisions to pursue a creative career over more “traditional” options. If you've never questioned yourself along the way, then congratulations, you're an outlier. It's far too common that we find ourselves creating stress when dealing with self-doubt. Whether you're just beginning to think about a creative career, you're just starting out, or you've been at this for decades, this video might be able to offer some perspective on addressing some of the tough questions that we ask ourselves.

Why You Need to Be Using Facebook Messenger as a Professional Photographer

Why You Need to Be Using Facebook Messenger as a Professional Photographer

I remember when Facebook introduced their messenger service and how I mentally groaned at the idea of yet another way I’d have to keep up with correspondence. Heck, at times I even threw on my tinfoil hat and thought for sure that Facebook was spying on me through their messenger service. But, once I regained my composure and gave it a chance, I learned what many already knew: Facebook Messenger is quickly becoming the new email newsletter.