Business

Photographers generally like to focus on objective things: camera settings, lighting ratios, finances, etc. It is only natural to want to put your attention toward easily quantifiable things. However, that is not all it takes to find success as a professional. This fantastic video essay features an experienced pro discussing a subtler but crucially important skill all aspiring professionals need to develop.

For many photographers, the pursuit of passion is often overshadowed by the looming fear of financial instability. Visions of artistic fulfillment are frequently interrupted by sleepless nights, wondering if next month’s bills will be covered. In a saturated market where every other person with a camera considers themselves a photographer, standing out and making a comfortable living can seem like an elusive dream. But what if amidst these swirling doubts, you came across a story so compelling, it reignites the fire in your belly and renews your faith in the power of persistence and innovation?

What are the things you should look for when shopping for your next camera purchase? Here are a handful of things I consider before placing my order.

As artists, we tend to channel our time and energy into becoming better at our craft. We learn more complex lighting setups, take advanced classes in retouching, buy the latest “must-have” gadgets, and try to bring it all together to improve our skills. We do it all because we have a fundamental belief that, “If I am the best, I will be the most successful”. Have you ever found yourself doing that, pouring months, and sometimes years into ameliorating your craft, but you still have not seen the corresponding financial or opportunity growth you expected?

There are few things in your journey as a budding photography as exciting as landing your first paid shoot, but how to actually go about making that happen is anything but clear. If you are ready to start getting paid for your work but struggling to find a client, check out this helpful video tutorial that offers some actionable advice on how to land your first photoshoot.

Whether you're hiring a photographer for your wedding, getting a headshot, or even hiring a second shooter as a photographer yourself, it can be daunting. So, what are the worst red flags you ought to be wary of when hiring a photographer?

Concentration and focus are among the most crucial skills to master as a freelancer and photographer. Being productive in your workspace is the key to gaining an edge over others when it comes to the basics. In this article, I have collected 11 of my best hacks for maintaining daily productivity.

In the digital age of photography, the imaging process has almost become effortless. Professional photographers can struggle to stand out in the crowded market. Although creating outstanding images is crucial to succeed in this craft of photography, photographers should take into consideration the final step of delivering those printed images.

If you’re like me, then writing a blog for your website is probably the last thing on your mind. But content creation doesn't have to be a chore. In fact, it can be downright simple.

In a career where our job is literally to be creative, sometimes the one thing you don’t get to be is… creative.

In the world of photography post-production, one name has consistently stood out as a beacon of support, innovation, and commitment to photographers' needs: Aftershoot.

Running a photography business is not as easy as you would like to think it is. A very common misconception starting in this industry would be thinking that you will be successful if you are good at taking photographs. While it was probably true decades ago, the steep competition and the change of industry landscape these days pushes the difficulty to the next level. In this article, we will be discussing an ongoing issue about client ghosting that has become increasingly common and continues to bug the industry as a whole.

Photography is a very popular business to get into, but a very difficult one in which to make a stable, successful living. Why is that? What does it take to be a successful professional? This insightful video essay features a seasoned pro discussing what it takes to find success in 2023.

This article delves into my personal experience of spending £1,000 on a secondhand lens, which turned out to be faulty. This cautionary tale will open your eyes to the perils that come with the world of preowned or gray-market camera equipment.

Every now and then, I hear words of wisdom worth sharing. Here are the most recent.

Perhaps one of the more challenging aspects of running a professional photography business is that you have to deal with all clients yourself, including those who might be looking to take advantage of you. It pays to be aware of some of the red flags these clients will frequently show before you get involved with them in order to save yourself a lot of headaches down the road. This great video essay features an experienced commercial photographer discussing some of the most common things to watch out for.

As I began my interview with Fabian Wagner DOP, he sits there, totally relaxed and easygoing. Describing himself as just an ordinary guy, it quickly becomes clear that my conversation was going to be a very relaxed affair, without pretenses, and totally open to all questions I threw at him.

Photography is as much a business as it is an art. Amid the myriad choices that shape a photographer's journey, one pivotal decision looms large: pricing. For those straddling photography alongside another profession, striking the right pricing balance can be both an art and a science. Navigating my dual professional roles, I discovered that pricing isn't merely a reflection of an image's worth; it's a strategic tool, ensuring equilibrium between passion, profession, and personal moments.

Sometimes, when you want to win the big game, you have to be willing to call your own number.

There are no hard and fast set of rules for how to price your photography, which can make it difficult to know how to set your prices in order to make a decent profit without driving away too many potential clients. If you are new to the business of photography, check out this fantastic video tutorial that will show you some fantastic advice on pricing your work.

The more I see AI churn out headshots and portraits with twisted appendages and those weird, dead eyes, the less I'm sweating about artificial presences taking over the photography world. Why fight AI when you can make it work for you? So, instead of pushing it away, I've started using AI tools in my day-to-day. It's not replacing my job; it's just handling the mundane stuff.

Being asked to work for free can be a frustrating experience for photographers who have invested years of hard work and dedication to master their craft. In a time where equipment and running costs are so high, it has never been so important to politely decline requests to work for free.

Nowadays, your website is one of the most important parts of your photo business, and as such, it is well worth putting a lot of time and effort into making yours as good as possible. If you would like to make sure yours is as good as possible, check out this fantastic video tutorial that features an experienced wedding photographer discussing a common mistake creatives make with their websites and how to ensure yours rises above the rest.

Success in photography is a fairly vague metric. Some measure it by the number of followers on Instagram, others by ratings on photography forums, and some people by the gear you use. However, none of these three things mean success. In fact, a photographer who shoots on the latest gear, gets 5-star ratings on forums, and has a million followers is not necessarily successful. Here is what an actually successful photographer is.

Whether you are a wedding, newborn, or boudoir photographer, delivering the final product to your clients is a true pleasure. The look on their faces when they see your beautiful work makes the job so much more satisfying. But how can we elevate the client experience even further?

Pop quiz, hotshot. What is the best investment you can make in your photography today?