How To Print A Media Pass To Save Money On Checked Bags At The Airport

How To Print A Media Pass To Save Money On Checked Bags At The Airport

Did you know that photographers and videographers get special rates on checked bags with most major airlines? Some airlines will allow you to save money on extra bags and others will allow you to save money on over-weight bags. You just have to prove that you are a photographer/videographer and that's harder than it sounds. 

I don't know about your experience but I've found that about 50% of the agents who check me in at an airport have no interest in helping me when I claim to be a traveling photographer. Even though it clearly states on each of their airline's websites what media rates are and what I have to do to get them, they either act like they have no clue what I'm talking about or they ask for bullshit credentials that aren't actually required. The last time this happened to me the lady said she needed to see my "media pass and badge number." I explained that I was the owner of a media company and I could prove it multiple ways but she was unwilling to budge. That day we were charged $600 more than we should have been and it was the final straw for me. I vowed that day to make a media pass and share it with everyone on Fstoppers. 

Here is the front of my new badge.

To make this media pass legitimate I made sure to add a badge number because the last lady at Delta told me I had to have it. I'm excited for her to type this number into her computer and search her badge number directory to make sure it's legitimate. 

To make myself sound extremely important I gave myself the title of "Senior Executive Chief" to let the these baggage handlers know just how high on the corporate ladder I've climbed. 

Behind everything I wrote "do not copy" over and over and turned the text sideways so that it would be impossible to duplicate. To enhance the badge further I added the Cyberdyne logo from the movie Terminator to give it a professional feel. I knew that I might want to pretend to scan my fake media pass throughout the airport so I searched "bar code" in Google images and added a random one to the bottom of the badge. 

For the finishing touch I added Vladimir Putin's signature to the bottom of my badge to prove, without a shadow of a doubt, that I am indeed a photographer. 

Here's the back of my badge.

On the back of the card I put text explaining that I am indeed a photographer and I should be given the media rate for bags. Below that I added the rules from each of the major airlines that pertain to discounted media rate bags. 

To make the back of the card official I added the eagle logo from American Eagle Outfitters behind the text. 

How To Print Your Own Media Pass

If you want your media pass to look like mine you can download my Photoshop template here. If you want to make one fast, use the templates on the website below. 

To print these badges I went to I clicked on "Make ID." I picked a vertical ID card template towards the bottom. When the template came up I clicked on "add new image" and picked the JPG I had made for the front and resized it to fit the entire card. Then I clicked "switch to reverse side" and "add new image," and I chose the image for the back. They cost $12 to print. 

Have as much fun as you like with your design, just remember to use another badge ID number. We wouldn't want our official media pass accounts to become suspended when the lady behind the Delta counter discovers duplicate badge numbers. 

UPDATE: I want to make it 100% clear that I am not suggesting that you make a fake media pass for another organization that you don't actually work for. If you use my template, change the Fstoppers logo out for your own photography business. 

If you are a photographer or videographer you are entitled to the media rate for many airlines but some airlines require certain types of identification. Some gate agents will accept a business card, other will accept simply taking a peak inside the bags to prove it is indeed photo gear. But some agents require ridiculous forms of identification including "a media pass and a badge number." You are completely within your rights to create your own type of identification card with your business name on it. If you want to make yours a joke like mine, go for it. If you want to play it safe and make a legit "media pass" you're welcome to do that as well. But keep in mind that the term "media pass" is completely meaningless and "badge numbers" are made up by whoever made up the media pass. This isn't some regulated form of ID. 

Since writing this I have been contacted by 3 other photographers who said they have printed out their own media passes for this very reason. One of them just told me that a gate agent told him "I don't care if you print out some fake media pass right in front of me, I just have to see a media pass before I can give you the media rate." These gate agents are simply afraid of getting into trouble and they are trying to follow the rules, no matter how stupid the rules may be. I'm just going to play their game because I'm tired of arguing about this every single time I fly with a bunch of gear. 

My buddy also suggested that some agents want to see the words "commercial media" on the badge rather than just "media." My suggestion would be to put as many official sounding words on it as possible to cover all the bases. Patrick also had a good idea about adding text for your carry on bags that says "this person is carrying a bag containing lithium ion batteries and by law is not allowed to place this bag under the plane."

UPDATE 2: Today I Got My Homemade Media Passes In The Mail

Log in or register to post comments
Kenny Van's picture

Thanks, Lee. I sometimes travelled and got checked and asked if I was really a photographer. I got no media pass and thought about getting one. I guess now I need to make one as well to save on the trip, especially on the internationally trip.

Errol McGihon's picture

Lee, I can't decide if you are half-joking, or a half-wit.

Lee Morris's picture

Im for serious

Sean Molin's picture

I thought the "Cyberdyne Systems" and "Putin Signature" were pretty good indicators.

Mo Bius's picture

I just made one myself! Does your barcode link to a goatse site too?

Lee Morris's picture

Tub girl

Mo Bius's picture

Such a slave to fashion.

Seriously though, even a BS badge holds more sway at an airport than a copy of the airline's own media baggage policy.

Justin Haugen's picture

Sounds like a real lemon party

Sean Molin's picture

Now we're all just acting like a bunch of kids in a sandbox.

wesjones's picture

Oh my god. Why did you make me go look? Why?! Why?!

Lee Morris's picture

Not sure which you looked at but don't google search for any of those.

wesjones's picture

Too late. I googled tub girl :(

Joost Daniels's picture

Haha one of the best articles and comment threads in a while! Wonder how many gate agents will pick up on what's pretty much the least random badge number, ever.

Percy Ortiz's picture

bahahahaha! Lee you're a legend! I award you five internets for this gem :P

Pete Whittaker's picture

This is brilliant! Nothing screams legitimacy louder than Vladimir Putin's signature.

Brian Stricker's picture

Don't need any bags since it has been shown the iPhone is as good if not better than a DSLR. Seems like a waste of time.

Rob Watts's picture

Always one in the crowd.

Lee Morris's picture

This would be true if I owned at Iphone 7 but I don't because it doesn't have a headphone jack.

Brian Stricker's picture

Yeah that blows the whole deal because then you would have to pack a bunch of adapters and stuff. ;)

Stephen Kampff's picture

I've seen some amazing content on here, but I've never cried laughing..

Stephen Kampff's picture

I'd wonder if I'd get away with keeping the Fstoppers logo on.. if they question it I can pull out an article on my phone and say "No look, no normal person scrutinises a Canon camera this much.. I must be legit".

Brian Stricker's picture


Anonymous's picture

Cyberdyne Systems? Nice touch!

Erik Valind's picture

Haha please just no. 😆

The last thing we need is disgruntled gate agents after they've had to deal with an influx of fake credentials... just because you can fake something in Photoshop doesn't mean that you should.

Why not do the readers a service and direct them to a professional organization like ASMP if they don't have credentials from a proper media outlet. ASMP issues badges for their vetted members.

Alexis Cuarezma's picture

I agree. Not sure why someone gave you a thumbs down. Media/Journalist work hard, don't make a ton of money and the airlines provide them a small break. This is pretty much encouraging fraud to get a discount. If it gets abused, It will only make harder for real media/journalist to take advantage of this.

Robin Browne's picture

If you are your own company you should make your own badge.

Patrick Hall's picture

To be fair, and despite Lee calling this a fake pass, this is actually a legit media pass for his company (minus the Putin signature). If the airlines do not offer a proper application or form and simply require a "media pass" that doesn't actually exist, then the owner of any media related company is free to make their own credentials.

Unless Fstoppers changes our guidelines (which we may now have to do), this is a valid credential for our own company. The text on the back simply states the terms each airline has published on their own site. There is nothing "fake" about it just like there is nothing "real" about ESPN making their own media passes. Now whether any event or organization accepts one's own company pass is a completely different discussion.

user 65983's picture


Patrick Hall's picture

From the ASMP website you linked "Please note that this badge has no legal standing and may not be acceptable at all locations."

Seems like they are just selling you a made up media pass as well. Depending on who you get at a gate check, this pass may not suffice either :/

Sean Molin's picture

Plus you have to pay $15 on top of the $335/yr to be a member!

I'm not saying being an ASMP member isn't worth it, but I can only afford to be a part of so many photographer organizations.

Lee Morris's picture

I made a joke of this but I'm not suggesting you lie and say you work for another company. I'm simply saying that some check in agents won't accept a business card and therefore you're going to have to have a photo I'd with your business name on it. Some of these check in agents have told me I need a media badge with a badge number so I'm happy to give them what they want.

Patrick Hall's picture

Yeah I don't think what you did is lying except for the signature. You are just presenting exactly what the airlines want in a nice concise badge

Andrea Re Depaolini's picture

The signature and the Cyberdyne Systems logo... Anyway the article was obviously satire, I just don't get why only media workers get the discount, other works require to have extra bags

Lee Morris's picture

That's the thing. They don't. Most airlines say "or photo or video crew" as well. The gate agents are the problem

Simon Patterson's picture

Your solution is the only practical and sensible solution available to what is a ridiculous, artificially created problem.

Furthermore, your implementation of it is hilarious! I like how you've turned an annoying (and expensive) problem into a fun filled solution.

Mike Kelley's picture

Printed and laminated. This is amazing!

Andrea Re Depaolini's picture

If anyone question it, just say you broke your ribs for your right to have a discount

Jason McNeil's picture

You sir are a g*ddamn genius.

Odd Job's picture

Does not surprise me that you could do this and get away with it.
Back in the '60's, I joined the "Man from Uncle" club. I got a magnifying glass, a secret decoder ring and a very official ID card. I added my photo and thumb print, then had it laminated. I actually cashed checks using it for ID.

Paul Schliebs's picture

Mmmm pi....

Joseph Smith's picture

A lot like the cheezy "credentials" so many try to use to get into NFL games to photograph.
Why encourage people to lie?

user 65983's picture

Why would it be a lie?

Chris Slasor's picture

Amazing! - Please tell me that you have successfully used this at an airport?...

Lee Morris's picture

Just made this yesterday

Peter Nord's picture

The burning question: where did you try it, and did it work?

robert reagan's picture

Lee, check the spelling of "sophisticated"

Lee Morris's picture

Haha whoops

Dave Lanfield's picture

The back of your badge has misspelled 'sophisticated'.

Tony Northrup's picture

Printed! Dying my hair to make the picture match.

Lloyd Grace's picture


More comments