When you think of video online, YouTube is surely on top of the list. If anything is happening virally, you'll be able to find it on YouTube, or it's embedded in your favorite site with their red and white play button to start watching. In the past, any contributors were able to receive money from videos since YouTube introduced their partner program five years ago. This opened their advertising platform to anyone and everyone to get some money when ads played before and during the video they uploaded. This changed today.
In any service industry, frustrations can run high. Clients sometimes run late, don't always read contracts, show up with spray tans, don't pick the most beautiful venues for their weddings, fail to understand the cost involved in producing quality images, price shop, compare prices, question your prices, don't love their face in that photo, show up with a whole Pinterest board full of ideas, and expect you to just "fix it in Photoshop."
Top artist management agency Jed Root Inc. is closing its doors, leaving scores of artists and agents around the world struggling to secure unpaid fees and salaries. Jed Root Inc. was an internationally acclaimed fashion agency which represented a broad spectrum of creative professionals including photographers, makeup artists, hair stylists, illustrators, and set designers on top-level international fashion campaigns and editorials.
Being a working photographer today absolutely requires finding ways to get more mileage from your photographs. They're called assets for a reason, and we typically have way more content than we make use of, and just because images are old doesn't necessarily mean they're obsolete. Adding value to images you’ve already created is a fantastic way to work smarter and create new growth opportunities. Below are some workflow tips and specific concepts to help guide you in that process.
I never thought I would be in my car so much for work until I started doing photography as a job. As a real estate photographer in New Jersey, I am driving up to 300 miles a day from house to house and back home, shooting photos, videos, and aerials. Within the past six months, I have put just over 10,000 miles on my car and before that, I put 32,000 miles on a car that I was leasing for a year and a half. I was always told to track my miles so I could use that as a tax write off but I would never be sure exactly how far I traveled and I also thought that would be the most annoying thing ever...
Knowing how to use a camera or lighting is great but not enough to have a successful photography or videography business. RGG EDU have teamed up with advertising photographer Tim Tadder to produce a series of short clips where he shares insights from the industry and his philosophy on making his business profitable. Although the videos have been shot on a backyard golf course and Tadder not being your best golf teacher, his business advices could be quite helpful for your current or future career in photography and video.
There's something that isn't really talked about among the freelance photographers that I know, or at least not something that I hear about often. It's a small truth that nags at us all the time until we really, really get to where we want to be in our career, and sometimes even after that. And sometimes it involves bread.
If you are like me, you don’t necessarily dread your annual trip to visit your accountant. Yes, it brings with it some anxiety, but a big part of running a business is knowing what your tax burden will generally be, and preparing for that throughout the year. Even with all the planning, we all know the feeling of being hit with a larger-than-expected tax bill, or a smaller-than-expected refund. That’s why I reached out to Brandon Scott, a fellow professional photographer who spent years as a working CPA in his home state of California.
Instagram has been quickly moving its platform to be more than the sharing photos with friends app it started out as. With the news that Instagram has increased its monthly advertisers to one million and plans to increase testing of their Instagram shopping features its obvious where the new direction is heading. Instagram tells Bloomberg that in the next couple months they plan to add an option to book appointments by visiting a company's profile. One of the examples given is being able to click a button and scheduling a haircut through a Salon's profile.
One of Billboard magazine’s latest covers – featuring former Fifth Harmony babe Camila Cabello – was recently shot quite infamously using the portrait mode on an iPhone 7. The spread itself was shot using both the iPhone and a DSLR. What does all of this mean for our ever-changing industry? Should we be worried? I chatted to commercial photographer Jay Mawson, who has shot campaigns for Nike and Adidas, to gather his perspective on all of this.
When starting out in photography, the number one obstacle I encountered was finding opportunities to learn from mentors. Research is pretty clear that the fastest way to shortcut the 10,000-hour rule, that is, the rule made famous in Malcolm Gladwell's "Outliers," which says it takes approximately 10,000 hours to become a master of your craft, is to use a mentor in your field, shortcutting by learning from their mistakes. My problem, which is likely yours as well, is that educators didn't come to my town. El Paso, Texas, with its 700,000 population, didn't seem very attractive to the teacher circuit. So, how do you change that?