Business

How to Use a Big-Brand Strategy as a Beginner Photographer

How to Use a Big-Brand Strategy as a Beginner Photographer

If you take a look back at Ikea's marketing catalog used to showcase their new products and looks for the season, there was a time where they decided to use images displaying only the products and Ikea-styled sets with no human intervention or interaction. At one stage these images were computer generated and rendered to make a simulated environment look as perfect and clinical as possible.

Five Reasons to Raise Your Portrait Photography Prices

Five Reasons to Raise Your Portrait Photography Prices

You get what you pay for. In most cases, this saying rings true. However, there is another narrative playing out in the photographic world. This other, rather untold story has a central character getting much, much more than what they pay for. When it comes to portrait photography, clients are reaping rewards from photographers who are unwilling or too fearful to raise their prices. There comes a time when something other than a photographer’s livelihood must give.

5 Ways to Be More Productive as a Photographer

5 Ways to Be More Productive as a Photographer

It's October and this year has been one of my most productive years as a working photographer to date! I finished writing my second book this year (which will launch in August), I'll have taught over 30 workshops by the end of the year, my number of clients has increased exponentially, and my income has also increased as a result of that effort. How? Simply accountability and focused productivity. Over the course of the last year, I've worked on reducing my total "work time" by purposely controlling my productivity. Here are five methods that I've used to become exponentially more productive.

Marketing Tips for Photographers in Small Markets

Marketing Tips for Photographers in Small Markets

Marketing your business and your creative work can be tough. Doing it in a small market can be even tougher. It can often seem overwhelming, but with some careful analysis and planning, you can maximize your opportunities. Having worked in sales and marketing for the better part of 18 years, I've picked up a few tips and tricks that I believe would help any photographer struggling to establish themselves in any market.

How I Choose My Photography Jobs

How I Choose My Photography Jobs
In the beginning of my transition to becoming a full-time photographer, I took every job I could get my hands on in order to pay the bills. Over time, I started to find my own direction, which led to me being slightly more picky with the jobs I took. Even now, while I'm primarily focused on family and engagement photography in my paid work, I still take a lot of other odd jobs to help with my career and my ability to put food on the table. When choosing whether or not to take any job, I tend to focus on three factors when making my decision.

Fstoppers Reviews the Open Air Photobooth From Photobooth Supply Co.

Fstoppers Reviews the Open Air Photobooth From Photobooth Supply Co.

One of the biggest hits at a wedding reception (or any event) is the photobooth. It’s an area where guests can gather around and make ridiculous faces, dress in silly props, and have an overall great time. When running a photography business that shoots events, we are always asked if we offer photobooth services, so I think it's a natural evolution to want to incorporate one into your packages. When I first found the booth from Photobooth Supply Co, it instantly stood out from all the other options.

Photographers, Stop Asking Clients for Their Budget

Photographers, Stop Asking Clients for Their Budget

One of the most common questions photographers have is about how to effectively price their work. Rates vary so widely based on location and skill level that many are left scratching their heads as to what is fair. This has led to the common mantra stating “ask for the clients budget.” Here is why I think that's a ridiculous way to price yourself and a horrible piece of advice.

Freemium Software That Will Help Your Commercial Photography Business Rock

Freemium Software That Will Help Your Commercial Photography Business Rock

Photographers are creative entrepreneurs. As creative entrepreneurs, most of us aspire to monetize our craft and make a living as artists. In order to run our businesses efficiently, it’s important to have tools and systems in place. If you’re a single person operation, it can be overwhelming at times to think about all the things that go into running your business that aren’t “photography,” including but not limited to marketing, bidding, invoicing, making phone calls, sending emails, networking, upgrading equipment, and higher education to name just a few. Without systems, it’s easy to get off track.

Getting Personal Work From Paid Gigs

Getting Personal Work From Paid Gigs

That title might sound a little bit backwards to most of you, but it is not. I know many professionals feel you shouldn't do any photography for free, especially after you have worked your tail off to get to a point where people will pay you to make images. However, even as a full time professional photographer, I actually do a lot of free work. But I do it only on my owns terms, and do turn down many offers.