Business

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?

The Print Portfolio Revival

The Print Portfolio Revival

Presenting your work to potential clients has been made extremely effortless and efficient with the rising popularity of social media platforms and template-based portfolio websites. It has never been simpler to upload your photos to the internet and reach out to employers with a hyperlink. This method certainly works for a few, but many photographers still have trouble with securing assignments. This is where a sizable print portfolio can help you stand out from the crowd, as advertising photographer Erik Almas explains in his...

9 Apps to Enhance Your Business Workflow

9 Apps to Enhance Your Business Workflow

For my inaugural post on Fstoppers, I want to run down of a few of the apps that my studio manager and I use almost daily to help manage the studio and keep things running smoothly. Many of these you’ve probably heard of, others may be new to you. The list is actually endless, but I’ve narrowed it down to these nine to get us started:

Why Taking On PA Jobs Can Be Good For Your Mental Health And Get You Future Work

Why Taking On PA Jobs Can Be Good For Your Mental Health And Get You Future Work

A month ago I flew to North Carolina and was the Director of a 5 person crew for a week-long video shoot at a multi-million dollar corporate facility. Then just last week, I spent 4 days in Albuquerque as a Production Assistant, shooting behind the scenes images and getting lunch for the crew. My ego almost stopped me from taking that gig, but I’m glad it didn't. Here’s why.

How to use Barter in Your Business

How to use Barter in Your Business

Awhile ago, fellow writer Peter talked a little bit about barter, and how to use it when a client has no budget, as well as a few other tricks. We always think money makes the world go round, but if you're working with an individual, stand alone businesses, there's a lot more than money to work with. I've done quite a bit of bartering in the past year, and there's a few steps to make sure it's a win, win situation for both sides.

Women, Brands and Closing the Gender Gap - Getty Images' Lean In Collection

Women, Brands and Closing the Gender Gap - Getty Images' Lean In Collection

"For the last four years this has been true: the top three search terms that clients are using on Getty Images are woman, family and business in that order." - Pamela Grossman, Director of Visual Trends at Getty Images. This is very powerful information for strategic business marketing, but it means even more on a societal level. Pamela and Jessica Bennett, Contributing Editor for Lean In, recently discussed how visual media has often portrayed women at this year's Cannes Lions Festival.

Clint Davis Proves Promo Mailers Aren't Dead

Clint Davis Proves Promo Mailers Aren't Dead

Many people in the editorial and commercial industry still send out promotional mailers. But the truth is, if you are just sending out a flyer with a few photos, you are flat out wasting your money. Clint Davis worked a desk job as an Art Director for multiple national magazines, which gave him a front row seat to photographers and illustrators sending in promotional mailers. He branched out, and decided to defy the odds of being thrown in the trash.

Pages