All photographers can agree that you won't stay in business long if you do not charge for your work. But what if I told you that the best way to gain exposure to high-paying commercial clients was to give away your images for free? Today, we sit down with commercial and composite photographer Josh Rossi and explore the concept of free.
It’s the height of tax season, and an odd thing just happened to me. I was at my accountant’s office filing my business taxes for 2018 last week, and she said to me, “Wow. I have a lot of photographers as clients, but most of them aren’t making a living. What are you doing differently?”
When was the last time you put up the amount you charge for your photography? If the answer is never then you're not alone. Many of us struggle to ask for more money and even those who try are not always successful. The problem is that if you never increase your prices you'll be out of business before you know it. Here's how and when to start charging more.
In a world where everyone wants to be a star photographer, there isn't nearly enough discussion about the benefits of a good photo assistant. Here are a few tips for those interested in assisting a professional photographer and a few things for photographers who may be seeking an assistant to consider.
Instagram has changed a lot in the past year with new algorithms, new content opportunities, stories, and live videos, just to name a few features. Although Instagram’s organic reach isn’t as great as it once was a few years ago, the platform can still be a key component of any photographer’s business. Here are seven tips to help photographers get more exposure on Instagram.
You may have the experience of putting together a project proposal for a potential client, but what about making life easier for clients at the very start by showing them how to prepare a photographer's brief to help them define exactly what they're after and, subsequently, help you understand their requirements?
Up-selling is part and parcel of the wedding and portrait photography business. Many photographers depend on these selling techniques to generate a decent income. But similar opportunities can be found in the commercial genre — you just need to know how to target them.