Social currency is an exceedingly important metric when it comes to promoting your brand. Your likes, followers, pins, and posts all say a lot about your success, and the more engagement on your social platforms, the more likely you are to pull in clients. But how do you maximize engagement and get the most people to see your content? While there is no perfect answer, there are a few things you can do to optimize your social media strategy.
When I saw this wedding shoot I was stunned into silence for a few moments. I really didn't know what to think of it! In my mind, when I think of wedding photography, I think of a world of immaculate white dresses, expensive shoes, thoughtful furnishings and of course, smiling wedding couples and their guests.
When building a successful photography business, there is no aspect more crucial than a client meeting. This is your chance to represent the very best of your brand, while putting a face to the person behind the camera. For many photographers, the decisive face-to-face meeting can be an intimidating challenge. For others, it is their opportunity to shine and demonstrate how personable they are. Whether your are a wedding photographer or a commercial photographer, there are many techniques that can make your meeting a success.
We photographers are notorious for having terrible websites. Hiring a professional web designer isn’t always in the budget so sometimes you have to figure out how to do it by yourself. Here are a few tips that most people completely overlook when building their own website.
Photographer Jason Lanier is on a mission to end discrimination against the small business photographer. As seen in the video above, he and his group were confronted multiple times while attempting to do a shoot. In the first location they are asked to leave the premise altogether. In the second they were asked to "make it look less commercial" by getting rid of a strobe. In both instances they weren't interfering with any event around them nor were they disturbing the public and only had a single portable strobe setup. Lanier notes a growing trend to neglect and discriminate against the small business photographer.
Many photographers use the word “make” to describe their process of photography. “I made these images,” you might hear a professional say describing his work. The layman phrase, “take pictures” or “capture photographs” evokes a feeling that the photographer did not put any work into the image, that they simply pointed the camera and the photo just came to be. Any creative medium takes skill and I’m not here to argue the artistic validity of a photograph over a painting or sculpture. But a somewhat fatal flaw of the digital age is the ease of which photography can be transferred, saved, downloaded, and reproduced in comparison to that of physical artistry.
I was originally going to call this article "five things I learned from coffee with John Schell" but in typical Schell fashion, our meet up involved Pho which doesn't mix too well with coffee. The former Fstoppers writer and current Los Angeles-based photographer has had one of the quickest rises to popularity that I've seen in photography in quite some time. His identifiable style and consistent stream of quality work have made him an extremely identifiable brand that has grown a 20,000 plus Instagram following in a fairly short amount of time. Here are five things I learned about Schell, his work, and his journey to photography.
This month I'll be traveling to 5 European cities with Vincent Laforet to shoot and edit video for him as part of Project AIR, his new night aerial stills project. We have been working hard to offer something pretty unique – a totally free, direct first hand social event open to anyone who is interested in photography, video or the creative process, where we can share skills, technique and project support for your own projects as a result of what we’ve learnt with AIR. If you live in London, Barcelona, Berlin, Paris or Venice, we are throwing the doors open to you all.
May is upon us, wedding photographers. Its the beginning of the season and we need to prepare ourselves for the long haul. Sure, we could brushing up on lighting techniques, talk about new lenses, buy faster cards, or argue about presets, but what we really need to think about are the intangible must-haves. The greens socks, my friends. That's right, I said socks.
Behind The Glass recently spoke with Andy Baker, SVP/Group Creative Director at the National Geographic Channels, and he dispensed some incredibly valuable information on how to make sure clients see the work you are putting out. Andy is in charge of hiring many freelancers for National Geographics creative projects so this is the best inside scoop you can get.
Who are you? Ok, now who are you? You know that name you've decided to call yourself and now have x amount of people calling you that? How often have you stopped to think about how important your social media name — your brand — is? It's something that, many times, I myself have come to revamp, change the style of, market differently, and so on.
On April 21 Google officially launched an important new algorithm which prioritizes "mobile ready" websites over those which are only formatted for desktops. The consequence, of course, is if you have a website that's not mobile ready, you should be prepared to see a dramatic drop in your search engine optimized (SEO) traffic. For many of us, as photographers, we also manage our own websites and find that SEO traffic is very important in getting our product out to a potential customer.
Everyone wants to succeed in whichever photography genre they are passionate about, that's a given. While the automotive photography world is one of very high standards, and not easy to break into, how often do you stop to think about the fundamental things you should be doing to achieve said success? Ravi Angard of ShiftHype takes you through some key points with the help of some professional automotive shooters' insight.
Post-Production and Retouching is just as much an integral part of creating a great image or series of images as pre-production and the actual shoot, especially when you are shooting for a client and not just for yourself. Each genre of imagery, advertising, beauty, fashion, etc. has a slightly different set of rules and parameters when it comes to retouching. In this tutorial we will look at the complete start to finish of a fashion editorial image. Last week I posted the complete gear list for this exact shoot. This week we will look at the first part of retouching, including cleaning up our white seamless and correcting distractions in our image.