This year, Nikon is gearing up to celebrate its 100th anniversary. July 25 is the date that marks a century since three leading optical manufacturers merged to form the company we now know as Nikon in Tokyo, Japan. Check out this freshly released video that is leading Nikon's proceedings.
In this episode of Chase Jarvis RAW, a fired up Jarvis goes off on a thoughtful stream of consciousness and details why so many photographers or filmmakers might not see the engagement they are looking for with their work. To him, it's because they likely stop working once the content has been created and shared, and they don't go on to interact with their community or audience. What's the trick to doing that? Check out the video for some very real suggestions on how.
Last year, I came up with an idea. A far fetched idea though it may have been, it was something I really wanted to do. I wanted to combine all of the things I love into one project, and make it a reality. Those things were photography, helping those less fortunate than myself, physical printing, travel, traditional cultures, and the sharing of knowledge. The culmination of these would be both a hardcover and a softcover book. The publication of the results would be self-published using funds from a Kickstarter campaign. It might seem like a crazy undertaking for one person, but it's very doable if you plan it right.
I've been following Adam Krowitz on Instagram for some time now, and I saw him post this a while ago but it wasn't until last night that it really had me thinking and reflecting on the past year. The entire video was put together so well, the quote worked perfectly, and I was drawn into the video the whole time I was watching it. My favorite part of it all is the old man and how he is pretty much looking back and reflecting on his life. Thinking about all that has happened in 2016, this video was a huge inspiration to me and makes me look forward at what's to come in 2017.
The month of January is generally a slower time of the year for portrait photographers. While you spend most of the year working hard in your business, the down times give you an opportunity to plan ahead and get organized for the next busy season. Whether you photograph people or pets, an effective way to market to new clients is to engage in activities that involve you meeting them in person. Here are three suggestions for free activities to try in the New Year for meeting prospective clients face-to-face.
On a recent visit to my hometown, a friend of a friend asked if I would be able to photograph some inventory for her online art business. Most of her products were small to medium sized and she had a considerable backlog that needed to go up as quickly as possible. Being away from most of the gear in my studio, I had to improvise a bit if I was going to earn the business.
About ten years ago I was buying a new vehicle. I went to three different dealerships. All three sales personnel had very different approaches in their technique for sealing the deal. While I was not a sales person myself at the time (life prior to being a photographer), I understood the behavior. This is the same in the photography business, and there is so much to learn from all three approaches as to why you may or may not be gaining clients from inquiries.
I remember one of my first introductions to branding. I was sitting in a workshop and the Nike logo popped up on the screen and then Mercedes and then Coca Cola. It’s the most common way to explain branding. Showing popular logos and letting the audience realize they have a connection to that logo, good or bad, and therefore a connection to that company and their product. That is branding, but that’s not all that branding is.
Although you read it on a website related to photography and videography, the information in this article can be applied to many other businesses. What I'm going to share is based on my own experience, not based on marketing books. I will not teach you new psychology tricks on how to sell mediocre products or services, nor will I give you X steps to follow blindly in order to have a successful business. I will try to give you advice to help you correctly estimate your business value and set a price accordingly.
Boudoir photography at its core is more about the experience the client feels than the reward of the album or other products. When the client steps foot in the door, they have already committed to a life changing event that he or she will be relying on the professional to create for them. One photographer is choosing to create an experience for her clients on a deeper psychological level that is proving to create not only a higher trust but also a connection for loyal returning clients.
In this high-tech, fast-paced world, we all "snap pics." I'm going to go ahead and venture a guess that the majority of us tend to do so from our phones, since we now have these amazing portable devices that can provide a decent exposure for us. What has come out of these great technological advances is a larger-than-ever movement of aspiring photographers... which is great! The internet is now more saturated than ever with some pretty decent amateur work. So my big question for you today is, does this in-fact hurt the Professional Photographer?
You heard it all across the internet last week as YouTube legend Casey Neistat ended his daily vlogs after nearly a year and half and sold his company Beme for an outstanding amount of money. Jumping to a new project of this scale can only be described as scary and empowering. With many articles and stories being told around the world right now its easy to get caught up in the news and speculation as to why he moved and what brought it on. Here is the story from the man himself, Casey Neistat.
It’s simply impossible to ignore the change our industry is undergoing. The wide availability of industry-standard equipment has seen an uprise of people pursuing photography as a career. Photographers are battling against many threats to their careers; increasingly, celebrities who are trying their luck behind the camera. Be it models, socialites, or the rich and famous, people who are not renown for their photographic skills are increasingly booking jobs ahead of established professionals. So are those of us who work behind the lens full-time being made redundant? Can anyone be a photographer these days? It’s time to discuss.
While many of us have grown to love the services offered by the web giant Squarespace, their e-commerce options have been seriously lacking one important feature needed for professional photographers. In this candid letter to Squarespace, I pose a couple of questions that I feel the company may not be listening to.