“How to Market your Photography” is a wonderful resource which was written by the marketing specialists at Photoshelter.com and MadMimi.com. I found this guide to be very user-friendly, with just the right amount of information you’ll need to get going, weather you are just starting out in the industry, or a more established photographer, who is looking to update the approach you’ve been utilizing to generate business. I will quote some excerpts from Part 1 of this guide, which contains the most fundamental advice to those of us who find words like “strategy” and “marketing” as intimidating and stressful.
I still remember this conversation from several years back. A fellow photographer was about as stuck as you can get. He worked perpetual fourteen (or more) hour days, never got much of a day off and was struggling hard with a record-setting case of burn out. He was making good money, but it wasn't enough to justify the time being put in...and this had been the same story for years. From the outside he was a very successful photographer, but on the inside life was a dark and frustrating place.
You might have missed it, but last night, the earth cracked and shifted a little in the world of the photo community. The “Stand Out! Photographic Forums” launched and details the first of a series of events that promise to offer up some of the most exciting photographic speakers I’ve seen in a long time. Not only that, but the price is ridiculously low to hear them talk. Something special is afoot, read on to get the full scoop.
The Fstoppers series continues on over at the TogTools podcast, with the latest session bringing you fascinating insights from our senior writer, Noam Galai. If you regularly read Fstoppers, you’re aware of Noam’s compelling story known as “The Stolen Scream.” Noam speaks with co-hosts Stephen and Jess Robertson both about how his experience with the Stolen Scream has inspired him, as well as sharing his thoughts on building a successful career for yourself through a highly-engaged and ambitious work ethic.
Along side the announcements of the PL mounted Cinema and Production Cameras, Blackmagic has also supplied some updates and new software for videographers everywhere, including an update to their DaVinci Resolve system - a multi track color correction system for videographers. Alongside the announcement of the update to DaVinci Resolve, is an all new software suite, entitled Blackmagic Videohub.
Announced today at IDC, Blackmagic showed off a new Blackmagic Cinema Camera sporting a PL mount (For Arri and Red Camera systems) as well as a series of rackmountable interfaces, monitors and input systems. These additions to their lineup help prove once again that Blackmagic is ready to play with the professional level videographers.
It's no secret that most photographers are really bad at actually running a business. After all, the idea is to make a living making art and art doesn't require you to know what ROI means. All you need to know is how to create with your chosen medium right? Yes, if you love Ramen noodles. I don't know about you but I've certainly had my fill of them and despite the fact that I could easily win Iron Chef: Ramen...I'm not in any hurry to be that broke again.
Figuring out a fair rate for providing photography or video services can be a slippery slope, filled with pitfalls if you happen to price yourself incorrectly. But what's more complicated than setting a rate for services is how to approach setting a rate for someone who wants to license a piece of work you've already created. In this post I'll share my insight on the factors I look at, and my rationale for determining a fair fee for video and photo licensing.
How many times have you heard the saying "if you want it done right you've got to do it yourself"? Well, that is not always the best mindset. This business we are in is all about collaboration, and the sooner you embrace what others have to offer, the sooner you will put out work that is competitive. Collaboration has many benefits that can take your work to the next level.
Ed Keating, Pulitzer Prize-winner, career photographer of over thirty years and mentee and friend of Robert Frank (the most celebrated American documentary photographer probably ever), is one of the most fascinating people I’ve ever met. I filmed and edited this exclusive Fstoppers interview, as his insight was just too good not to share. No matter what type of photographer you are, I’m sure you can all take something of value away from this video interview.
We have been sold on the biggest myth of all time; In order to succeed at anything and have a lustrous career you must spend 4 years in an overinflated educational institution and spend a small fortune, which doesn’t include costly textbooks, supplies and living expenses. All in exchange for a fancy sheet of paper we call a degree… a piece of paper that gives us instant credit and a golden ticket to the gravy train. Right?
If music and EDM photography is your dream job, this next interview is just for you. The fourth session in the Fstoppers series over at the TogTools Podcast is finally up, and it's a very unique and interesting one. This week's guest is Fstoppers Staff Writer Rebecca Britt who is an amazing commercial and EDM photographer based in Texas. Aside from being with Fstoppers for a very long time, Rebecca is also a team member at Retouching Academy and runs the largest collective of EDM photographers on social media. In this interview, Rebecca shares her own story and gives a lot of useful tips on how to be a successful music/commercial photographer.
Let’s face it. From the first moment we decide to pick up a camera, call ourselves a photographer, and try to make some money at what we do, we are constantly trying to find ways to stand out from the billion or so other photographers in our our who are trying to do that exact same thing.
As many of you may know if you follow me on social media, I teach workshops and give lecture on photography and retouching all over the United States. Through prepping each workshop, I sharpen my knowledge and become fluent in the material I’m teaching. However, without fail, I always learn a million new things when teaching each workshop.
How do you achieve long term success? Whether you want to grow a huge photography or video business, or just improve your skills, it would pay to look at the dramatic failures of others rather than just the “success stories”. Why? Because long term success is the result of resilience and determination in the face of constant failure and almost insurmountable odds, and if we understand - and embrace - this philosophy, we can overcome almost anything.