I encounter lots of people who are torn between pursuing their passion for photography as a career or keeping it as a treasured hobby. There’s naturally that underlying paranoia that doing what you love full-time and taking on the pressure of monetizing it will kill your enjoyment. I’d like to say that years after going “pro,” I still love what I do every day. If you’re unsure and need convincing, here’s why I believe you too should take the plunge.
Email etiquette. Nobody tells us how it should be done. Much like taking photos, it's something we tend to learn as we go along, and our individual email style can take several years to shape. Here are many of the things I’ve learned through dealing with a multitude of different clients, including how best to address and engage with those with whom you’re doing business.
One key to longevity in filmmaking or photography is to have regular clients that you enjoy working with. What’s even better is when you have enough work coming in from those top clients, so that you can actually pick and choose the projects you take on, and even go as far as to expand your business or pass work off to qualified associates for a modest finders fee. It takes a long time to get there, but being savvy about building a client base can help tremendously.
Adobe’s last quarter results are out, and they’re better than ever. Adobe’s Creative Cloud and media business rose 35 percent thanks to a 23 percent beat on subscriber expectations, while the company’s overall net income more than doubled from $88.1 million to a staggering $222 million. Adobe’s fourth-quarter earnings report shot its stock to all-time highs. On one hand, that’s good business. But what does this mean for creatives who have felt an increasingly rocky relationship with the software giant?
Say it with me: "Done is better than perfect." I'm positive I'm not the only photographer on this planet that lets perfection get in the way of "good" far too often. While the concept itself is one mountain to tackle, becoming a more efficient photographer goes a long way in making the realization of a smooth and functional business a reality. The folks over at KISS Books have reached out to 10 photographers to find out the things they would never do — the things that kill efficiency.
FotoClient is a new cloud based platform which aims to be a total business management solution for photographers and studios. From lead management to invoicing FotoClient wants to tackle it all. I put it to the test at my studio to see how it performs in the real world. Starting at just $10/month, could this be the solution you are looking for?
At some point or another, most of us photographers will have a chance to work a job that requires us to hire help. It may be a one-off, or perhaps your studio has come to a point where hiring a full-time assistant makes sense. There are so many factors that go into hiring another person, even full-time. Thinking of the expense, the role that person will play, and how they will fit into your style are just the beginning of these considerations.
Many photographers start out as hobbyists and part-time photographers while relying on a day job to pay the bills. Maybe you shoot on the weekends and edit after hours. But at what point should you quit your day job and commit to becoming a full-time professional photographer? Here's how to take that first big step in your photography career.
There are a zillion photographers out there, but there aren’t a zillion clients. How do you make your work stand out? Success comes when a client will book you because it's you and not because you are just another good photographer. In the process, having a recognizable style might also make you a happier photographer. But how can you get there?
Retouched Magazine, the interactive magazine from retoucher and beauty photographer Julia Kuzmenko McKim, has recently announced that they are also now available in PDF format. The magazine brings some of the most talented and experienced photographers and retouchers together to teach and share their insight into the field of retouching. Topics from the pro tools and methods for retouching, building your portfolio, and being successful in the field of retouching. Articles come from the top photographers and retouchers in the world including Pratik Naik, Benjamin Von Wong, and Joel Grimes.
Facebook has recently made it easy for users to create Instagram ads through their platform. For some time, Instagram has been one of the best avenues for photographers to reach potential clients and vendors that they would like to work with. With the ability for anyone - small and large businesses alike - to create sponsored Instagram posts directly through Facebook, it is now easier to reach a wider scope of potential clients.
There is a new cat in town and it's roaring like a lion. PICR is a startup from Portland, Oregon that promises to make your life as a photographer easier. They have created a platform for photographers that could build a bridge between the potential consumer and the service provider. An online agent of sorts. Can they really deliver?
As creatives, we have to stay inspired, focused, and always be moving forward. Aside from focusing on creating beautiful, desirable work, if you want to survive doing what you love, you have to have a good business sense. For some of us, this comes naturally, for others it is a learning process. No matter what your experience with business is, you can always learn more. Between books, classes, and mentors, the options for learning are endless but between our personal lives, creating artwork, and what our budgets allow, the option aren't always as broad. Podcasts are an awesome, free way to learn about the business side of your craft. They can be informative, inspiring, and allow you to learn while you work. While there are tons of podcasts out there here are my top three favorite when it comes to the business side of photography.