Let's face it; the industry is changing. Art directors and potential clients are not looking to simply hire a photographer anymore. They do not care about your lighting, your gear, or even your previous clients. So what do they care about then? Photographer John Keatley sits down with artist rep Maren Levinson at Redeye to discuss the future of photography, and there is a very good chance you are not going to like what she has to say.
As the photography industry continues to grow, so does the amount of different mediums for education. From tutorial based websites, to tutorial DVDs, to workshops and even websites like Fstoppers here, there are multiple ways you can find new techniques and grow your craft. And maybe this year, is the year you truly take advantage of them.
Cloud Spot was created by full-time photographers who were tired of the available options for photo delivery. Nothing before truly placed the photographer's brand first and cut precious time off of their workflow. The goal was to beautifully display images in a branded and modern gallery, be super fast and easy for the photographer to share, and allow clients to easily download images sent directly in an email and/or in the galleries. After using Cloud Spot for the past few months, I can say that they've succeeded.
Fellow Fstoppers instructor Erik Valind and I, Monte Isom, have come up with a contest that offers the whole package to aspiring and working photographers. In my class I'll be teaching how to break into the advertising business and land those large budget jobs to make photography a career instead of just a hobby. Erik will be teaching a class about controlling light with speedlights, where you'll learn to maximize natural light as well as how to light on small to medium budget productions.
After 30 years in business, the popular photography and video lighting accessory company Photoflex has suddenly and without warning closed its doors. To this day, I still use and enjoy my Photoflex extra large softboxes, and I am shocked by the news considering they were just at Photokina earlier in March. Read below to learn more.
Video is booming. Facebook is apparently in talks with several partners for it’s “Anthology” project – higher quality video produced by dedicated market-leading media companies. Adobe found unique visitors to video sites grew 146% in June 2014 year to date, and advertisers shelled out 28.5% more on video ads than they did in the same period. But what does this all mean to those in the photography business and (more importantly) how can you take advantage of it?
This afternoon, I called Paul C. Buff, Inc. because I had to send in one of my Einstein strobes for repair due to negligent (though expected) airline handling of my lighting gear case. After a few minutes of chatting regarding my busted strobe, I happened onto the Buff website to research some pricing on additional gear I may procure before summer. That's when I saw that he had died, apparently over the weekend. I asked the repair rep what had happened, and we ended up discussing Mr. Buff for a further 25 minutes.
On Fstoppers, we’ve long been fans of quality behind-the-scenes video counterparts to an interesting photo or video project. They are great marketing tools for us as creatives searching for more work, but they also help promote the primary business or product. This means we can justify pitching these videos as an add-on service to our clients.
It’s not personal, it’s just business; Perhaps a saying more profound than most would imagine. As is the case with many endeavors born from a pursuit of passion, it can be hard for photographers to turn a hobby into a business. Here are five mistakes that might send you back to shooting as a hobby before you can even say “open for business.”
Join Patrick and Lee of Fstoppers on Spreecast TONIGHT at 8:30 EST as they talk with a few of the top photographers teaching at the 2015 Fstoppers Workshops. We will be talking about our upcoming event in the Bahamas while our guests will be answering questions from our audience. Any topic is fair game so if you want to ask questions about business, retouching, lighting, marketing, or gaining commercial clients the floor will be yours.
RGG.edu has released its newest tutorial, "The Complete Guide to Product Photography and Retouching." This in-depth tutorial features over 20 hours of content on shooting and retouching, taught by Tony Roslund. The tutorial is currently available and being sold with a $25-off early-bird discount, this week only. Use the promo code 25OFF to recieve the discount at checkout. RGG brings us a curriculum based approach to teaching photography with 55 Pre-production, 11 Photo Shoot, and 11 Retouching tutorial videos.
In Branding and Logo Design for Photographers Part 1, we looked at the initial steps of self-analyzing, market research, and competitive analysis. Now we move into the designing of our photography brand logo with possibly the most important step: identify and separate. The happy medium of fitting in with your genre enough to connect while contrasting from your field enough to stand out is a tenuous balance. Following these steps will help photographers and non-photographers build a strong competitive brand.
We’ve heard plenty about the death of the humble photo as video proliferates. But photography is still far more accessible than video, often because video editing is still so time intensive. Instagram introduced video more than a year ago yet it is still predominantly a platform for sharing still photographs. But all that could be about to change. Last month I shot video as Flixel partnered with Lindsay Adler and saw something very interesting take place that got me thinking - could we be about to usher in a completely new era for photography?
Almost every single one of you reading this can become a professional, paid photographer. There has never been a lower barrier to entry to starting out with access to masses of free online learning tools, affordable professional quality gear and the ability to market yourself globally. The problem isn’t so much starting, as it is sustaining. Enter, the Photo Brigade, one of the best tools I've come across in months for those looking to sustain their photography business.
There is currently a scam running rampant throughout the photography community and it has damaged countless reputable businesses already. The scam usually perpetuates from your contact form or direct email if listed on your website. Hopefully you won’t encounter this at all, but if you do here are some steps to protect yourself.