Photography Business

Being a great photographer is only part of running a photography business. The other part is knowing how to price your work, attract and retain clients, write contracts that protect you, and build something that's financially sustainable. This section covers the business side of photography with the same seriousness that Fstoppers applies to technique — practical, honest, and grounded in real experience.

Is This Inspiration or Plagiarism ?

Its a real fine line between inspiration and plagiarism, but where does that line live? In this video, I look at where I feel the line should be drawn, what is acceptable, what is rude, and what is simply wrong.

Can Upgrading Your Gear Make You Less Happy?

Cyber Monday — the more recent sibling of Black Friday — is upon us. It is therefore a good time to remind everyone that upgrades of gear are not always the right move, and they can be detrimental in more ways than one.

Are You Raising Your Photography Rates? You Should Be

The broad and often contentious topic of pricing one's photography services can be a mind-melting process for new professional photographers or for those that are less business-savvy — but it needn't be so difficult. This video not only looks at the ways in which photographers can raise their rates, but also why every photographer should periodically increase their prices.

How One Photographer Almost Lost His Business

Running a photography business can be a risky and nerve-racking venture, and it helps you to have all of the business advice you can before you dive into things. This excellent video essay discusses how one photographer nearly lost his business and offers seven essentials for building and running a successful photography business. 

How to Raise Your Prices Without Losing Clients

Figuring out how to price your photography services can be really tricky and a bit nerve-racking, especially when you are thinking of raising your prices. If that is something you are thinking of doing, this excellent video discusses how you can do so without losing your clients in the process.

Are You Hurting Your Business by Keeping Your Prices Too Low?

The level you set your prices at is crucial to your business, of course, but so is the perception of your brand. One issue many photographers overlook, however, is how their prices impact the perception of their brand. This excellent video examines the topic.

Do You Think It Is Appropriate to Text Your Clients?

Texting has become a primary form of communication for many people, but business norms don't always keep up with social norms at the same pace. This raises the question: is it appropriate to text your clients?

How Often Should You Change the Images in Your Portfolio

The end of the year is always a time to both make one final push to close the business year strongly and to reflect on the current state of affairs. As a photographer, it’s also a good time to look back on where you stand as an artist and where you still want to go.

2020 Black Friday Deals for Photographers

Black Friday sales are here and we at Fstoppers want to keep the photography community informed of noteworthy deals. Some of these savings are only available for a very limited timeframe, so if there's something that piques your interest, make sure to act on it now!

10 Creative Photography Mindsets You Need in Iceland

Known as the land of fire and ice, Iceland is an unforgiving country at the best of times. In this video we learn how two native Icelandic photographers manage to stay full-time in the wintry landscape.

How Much Money Does One Million Video Views Get You on YouTube?

The dream of many people is to be able to leverage a platform like YouTube as a full-time career, but of course, with such spaces absolutely inundated by many creatives, that is not easy. Nonetheless, if you can make it, what kind of money can you expect? This great video features a YouTube educator discussing his actual revenue on several of his million-views videos.

Buying Cameras in the Age of Firmware Updates

It was the best of times, it was the worst of times. Okay, not really, but choosing a camera these days when that same camera can change so much from year to year can make buying decisions all the more difficult.

Being a Pro Photographer and a YouTuber

I had been a photographer long before I wrote for Fstoppers. After a few years writing here I decided to give YouTube a crack. What was very interesting was the response from photographers and agents to seeing me on the platform.

The Biggest Changes in the Photo Industry Since I Began my Career

Every time I think about how much 2020 has fundamentally changed my life and my profession, I am reminded that, while dramatic, this is hardly the only period of change I’ve experienced in the business. So today, I thought I’d have a look back at just some of the changes that have impacted my own career since I first started making money as a professional photographer.

How to Make Money From Quick and Easy Photoshoots

Photographer Taylor Jackson shifted his work slightly in the last nine months, and this video gives you a really useful insight into how he has created regular jobs through short photoshoots for local businesses.

How and When to Charge Usage

Usage charges or license fees (depending on where you live) make up the majority of a commercial photographers income. However, most of us either don't charge it when we should or simply do not charge enough. Let's look at how we should be doing this.

4 Reasons to Consider Lenses Before Considering Which Camera to Buy

Most gear chatter online tends to center around the endless and ultimately useless debate about which camera bodies are the best on the market and will transform you overnight into a photographic superhero combining the skills of Ansel Adams, Annie Leibovitz, and James Nachtwey into one without ever having to practice or learn your craft. But with all the focus on sensors and capture devices, we often pay far too little attention to each image's first port of entry: the lens.

A Look at a Commercial Photographer's Marketing Emails

Marketing is tough. It is hard, a bit of a dark art, and also very much something that you can't learn overnight. Chances are your photography is good enough, but you are still struggling to get work.

8 Ways You Can Make Money With Macro Photography

Macro photography is a more specialized genre than most, and as such, if you specialize in it, it can be tricky knowing how to turn your skills into actual income. This fantastic video discusses eight different ways you can create income using macro photography. 

These Mistakes Held My Career Back for Years

We all make mistakes in our journey to be professional photographers. In this video, I have put together the biggest mistakes that I made that have slowed down my career in the hope that you can avoid them

The Easiest Way to Sell Photography Prints Online

Online sales are based on trust. With that in mind, what kind of customer are you expecting to show up at your website, probably for their first time ever, likely for the first time hearing of you ever, and give up their financial information to buy a pretty picture off it and pray it actually comes? That’s a really tough sell.

The Dangers of Photographers Having Too Little to Do

The pandemic has forced many photographers to do much less of what they love in 2020. While many have relished in some downtime, the negative effects of having too little on could be doing some serious harm.

Nikon Ranked 5th in 2019 MILC Sales

Nikon has had a torrid few years as it rapidly tried to pivot to mirrorless on the back of declining financial results. It ended 2019 with falling market share, losing second spot to Sony. The reason for this is now apparent: low mirrorless sales that place it 5th in the market. What is happening at Nikon?

Common Financial Mistakes That Hurt Creatives

You can have all the technical proficiency and creative vision in the world, but if you are not good with your finances, you will have a lot of trouble building a successful photography or videography business. This excellent video discusses some common financial mistakes that creatives make and how to remedy them.

3 Mistakes Beginner Photographers Make

A lot of becoming a successful photographer is learning through the process of making mistakes and fixing your errors the next time around, but there are common mistakes most of us make when we are first starting, and it is worth knowing what they are so you can avoid them in the first place. This great video details three common mistakes beginner photographers make. 

Don't Make This Mistake With Your Photography Website

Your website is more important than ever. It is likely the first place potential clients look when they want to evaluate your work and if you are a good fit for them. So, to increase the chances of landing the job, make sure you do not make this mistake. 

What Kind of Photographer Are You?

One fantastic thing about photography is the sheer amount of genres you can specialize in and all the different ways you can approach it. In order to find success, it is crucial that you not only understand who you are as a photographer but also how that should influence your work with clients. This great video discusses the various types of photographers and how you can move forward in your career. 

My First Considerations Prior to Bidding on a Commercial Photography Job

In today’s article, I thought it might be helpful to those just getting into the business to take you through my real-time thought process when bidding on commercial assignments, from the initial query email to whether or not I take a job. Over the years, I’ve made a lot of good decisions and a lot of bad decisions, and hopefully, you can learn from my journey.

That Nikon Guy Finally Sells All of His Nikon Gear

Now, more than ever, there are a ton of reasons to switch to a different camera ecosystem. whether you're making the switch from one brand to another or just switching to a mirrorless system. If you've been doing photography as a hobby for a long time or make a living with it, you've probably built up a collection of bodies, lenses, and even some flashes all within the same system. Sure, you can get adapters from Canon to Sony or EF to RF, but that's probably just going to save you a few bucks. 

Sometimes You Just Have to Get a Good, Paid Model Instead

There are times when you can get away working with a friend or someone willing to model for you for free, but then there are those times where you save yourself money, time, and effort by simply booking a professional model! How to decide which one to go for?

The Business of Photography: Fstoppers Interviews Nino Batista

The economic effects of COVID-19 are still being felt by photographers, but glamour photographer Nino Batista built a strong foundation under his business that allowed him to weather the worst of the storm. What did he do to make his business recession-proof?

What Do Professional Photographers Outsource?

Most photographers work alone. Being able to progress usually means letting go of control over certain aspects of our careers. In this video, I look at the key tasks that I have started to outsource over the past few years.