Marketing is tough. It is hard, a bit of a dark art, and also very much something that you can't learn overnight. Chances are your photography is good enough, but you are still struggling to get work.
When I started out in photography, I assumed that I would get work if I could take good images. Sadly, this was not the case. After a while, word of mouth started to take effect. However, this was never going to get me into the commercial world, as I come from a modest family who doesn't have contacts in that world, nor do we know anyone who does.
At this point, I realized that I would have to actually go out and find these folks. I didn't have the funds to take every buyer and agent out to lunch, nor to travel from my small town to London every day. So, I set about a phone and email method that gave me surprisingly good results.
Although the hit rate was not overly high, it was enough to forge a career, get signed, and move on to the next rung of the ladder. In this video, I go over the exact email that I used to send out and how I went about making sure it was read. Although I no longer market in this manner, this is certainly what got me from the point of not being able to get my foot in the door to shooting billboards.