Articles written by Scott Choucino
Creating soft light can become an expensive pursuit. A large, indirect softbox will cost around $2,000 and the cheaper ones are often badly built, are small, or generally lack good light quality. Being a tight git, I set about finding a way to create high quality, soft light for my food photography, although this set up will work for pretty much all genres.
When we start out as photographers, it can be a little underwhelming, I mean, we all have this idea of what we're capable of and yet we start out working on small jobs (often) with low budgets. Assisting helps you keep your enthusiasm while rising up through the ranks of experience and gives you access to productions possibly decades away from your current skill set.