How I Got a Photography Agent

If like me, you have always wanted to be a commercial photographer, then having a good agent is a really important part of this. However, there are far more photographers than there are agents, so how do you get one?

When I started out in photography I had no idea that photographers either had an agent, or an in-house marketing team and producer. I assumed that we just did everything ourselves. It quickly became apparent though that there was no way that I was going to be able to walk around every ad agency to show my book, set up events, send out e-shots, quote on jobs, create treatments, and produce shoots. So I started to look for a photography agent, as I heard they were the missing piece of my puzzle. 

What happened next is probably similar to your own experience if you have tried. I started off emailing everyone, no response. I tried phoning, but I never got past the front desk. Then finally I tried sending physical media in, but I didn't ever hear anything back at all. This was pretty much the way things went until I found my first agent some years ago, but it was another 5 years until I managed to sign with a top agent.

In this video, I go over the exact portfolio I sent, what was said, how I found the right agent, and why I decided to sign with them. Much like buses, after having no luck for ages, I suddenly had 5 interested all at the same time, which was almost as tricky as finding the first one! 

Hopefully what I have learned will help to guide you in the right direction. 

Scott Choucino's picture

Food Photographer from the UK. Not at all tech savvy and knows very little about gear news and rumours.

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1 Comment

Fantastic write up and video Scott. Your insight and candor is such a departure from most other professionals. You have really help build my confidence by sharing so much information with us all. Thank you and have a wonderful day.