We all have a bit of time on our hands right now, and if you want to set up a photography business or perhaps reassess your current position, this is a great time to do it and this video offers advice on how to name your business and work out who it is that you are.
In this video I go over the fundamentals for setting up a photography business. It looks at how to decide on if you should use your name for your business, create a new identity and branding, how to decide who it is that you are as a photographer, and where to pitch yourself. Following on from this it tackles the problem of getting bookings. Looking at how you should aim to find your ideal client, what their problem is and how you can solve this.
I have always been an advocate of really drilling down into a niche in photography. And as discussed in this video, if you want to get booked by people, it needs to be really clear as to who you are and what you are offering to your clients. Although it can be scary to say goodbyes to those three weddings a year that bring in that extra cash, having a clear identity as a photographer is one of the easiest ways to bring in more bookings and a higher income. Most potential clients will know of several photographers, when a job comes in for a hair salon, they will book the photographer who specializes in that, rather than someone who does it well but also shoots interiors. I personally think that this is even more important if you work as a commercial photographer in a small town or city. It would be near impossible to get booked for big out of town campaigns if you are a local jack of all trades, once you have specialized, your location becomes far less important.