Business

Shooting Boston Whaler - BTS with Richard Steinberger

Shooting Boston Whaler - BTS with Richard Steinberger

Shooting speeding boats at dusk from a chase boat with a camera on a stabilizer is the norm for Richard Steinberger, a maritime photographer based out of Denver, Colorado. For a recent advertising campaign with Boston Whaler boats, Steinberger worked in tandem with a video production unit and shared the challenges of working on location, keeping the cameras dry and coming away with compelling advertising imagery.

Important Lesson For All Wedding Photographers

Important Lesson For All Wedding Photographers

As wedding photographers we are hired to show up and photograph one of the most important days in the life of our clients. So what happens if you get sick, or even die, with weddings jobs under contract? Do you have a plan? This week I had an eye opening experience that made me rethink my own plan. Here's my story and some tips to help you develop a plan of your own.

Are You Harnessing The Full Power Of Instagram?

Are You Harnessing The Full Power Of Instagram?

Whether you love or loathe Instagram, today's post looks at just how powerful a tool it can be. Last week, a friend took a simple shot from his bedroom window. Within an hour, it was picked up by the AP, and began appearing in major publications nationally. Depending on how you treat it, Instagram can be a firecracker or a stick of dynamite for your business and social presence. The punch it packs is up to you.

OnOne Offers Perfect Effects 8 for Free Until Jan. 28th ($99 Value)

OnOne Offers Perfect Effects 8 for Free Until Jan. 28th ($99 Value)

OnOne Software is certainly not a new name to the retouching world. Building software since 2005, OnOne has brought us a long line of Photoshop plugins and Lightroom presets. Continuing their goal to make retouching a far less painstaking process, onOne Software has decided to give away their flagship Perfect Effects 8 software for free, but only for the next few days. But what exactly is onOne Perfect Effects 8?

The Future Of Photography?

The Future Of Photography?

About 15 years ago, the first DSLR was introduced. The Nikon D1 showed consumers that digital was the future, and was quickly superseded by the Canon 1D. Sporting just 2.7 megapixels (and 4.15 megapixels for the Canon D1), the technology wasn't quite there to make the DSLR groundbreaking. 15 years later, the DSLR has become the staple for photographers everywhere. So where will we be in say, another 15 years?

Wistia Team Talks Video-Making Nitty Gritty: Choosing a Microphone

Wistia Team Talks Video-Making Nitty Gritty: Choosing a Microphone

Wistia is a video player (think Youtube and Vimeo) for businesses who want a high quality player but don't necessarily want the social features you get with the mainstream platforms. In addition to being a quirky and fun culture and offering a sweet product, the Wistia team also provides tutorials and tips on making your own great company videos. This one offers some great info on choosing a microphone.

Marketing Tip: Demand Social Responsibility

Marketing Tip: Demand Social Responsibility

Demanding anything is a scary notion but the trend towards social and global responsibility is growing in 2014, and having the right voice and attitude can result in elevating your brand. As we enter the New Year it is no longer enough to make separate personal and professional goals. The distinction between the two is blurring for many businesses as the global marketplace looks towards feel good solutions. How can you be part of the change?

This Year Will Be The End of the 'Disc Burning' Era

This Year Will Be The End of the 'Disc Burning' Era

It all started happening in the early 2000's as the once expensive CD-R disc burners began to heavily drop in price and later came pre-installed in every computer. Then clients started asking, "Can I get a disc with the photos?" and a new era of disc burning began which lasted over 10 years. Fortunately, over the last few years other options have become available, which leads me the prediction. This year will be the very last in the 'disc burning era' and quite honestly I can't be any happier about it.

Commercial Photography: Recipe For Success

Commercial Photography: Recipe For Success

My photographer-friend from Moscow Aleksey Dovgulya is visiting me in Los Angeles right now. We went to the same high school, but only met in 2008 after I got into photography. While I was studying in Australia Aleksey built an impressive list of commercial clients in Russia. In the past few years he has photographed for major brands such as Rolls-Royce, Renault, BMW, Schwartzkopf & Henkel, Benetton, Vogue, Christian Louboutin, and the list goes on and on.

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