Business

5 Tips for You and Your Modern Photography Business

5 Tips for You and Your Modern Photography Business

It's common as professional photographers to spend so much time researching the latest technical tips and advice that the space within our mental hard drives originally intended for common sense runs low. We can become so focused on the latest and greatest that mundane day-to-day tasks sometimes suffer. Here are a few pointers (or reminders) that may help you free up some of that precious mental hard drive space and fill your calendar with the types of clients you want to be booking as we look toward the upcoming year.

Boost Your Pet Photography Business by Working With a Rescue Group

Boost Your Pet Photography Business by Working With a Rescue Group

These days, more and more of us are investing in professional portraits of our pets. What better way to forever preserve the memory of our nonhuman family members? If you offer pet photography either as one of your services or as your sole specialty, you can appreciate that photographing animals professionally brings forth a unique set of challenges and opportunities. Delving into animal photography opens the doors to channels for marketing and networking that are specific to pets. As a dog photographer, one activity that has given a huge boost to my business is volunteering my services to a local dog rescue organization.

Working With Photography and Videography Clients Who Appreciate Creativity

Working With Photography and Videography Clients Who Appreciate Creativity

I've been shooting real estate for about two years now. Today, I am shooting for my company, Simply Visual Productions, and another company, Jump Visual, which has been around for many years, and because of them, I have learned so much about working in this field. I have shot hundreds of homes and met many new people and worked with them to create photos that sell a home or space. I think it is funny that I do this because when someone thinks photography, I feel like real estate photography is the last thing they would think of. Aside from the photography aspect, I see aerial and video becoming more and more popular, which is one reason I have such an interest in it.

Tips to Get Your Wedding Photography Published

Tips to Get Your Wedding Photography Published

It happens to me all too often: a bride or groom sees our wedding work work in a bridal magazine or blog and tells me that it's been a dream of theirs to be featured and can't wait for me to submit the wedding. Often, this happens far before her wedding has been shot; I'm talking first meeting and boom, "I can't wait to be in a magazine." As professional photographers, obviously, we know there is much more to getting featured than the desire itself. At this moment, when my client gushes about their dreams of being published, I see this as an opportunity to educate them and help get their wedding that much closer to being featured.

Boost Your Photography Income by Cultivating Your Brand's Perceived Value

Boost Your Photography Income by Cultivating Your Brand's Perceived Value

When it comes to price, everything we think we know is an illusion. Consumers assume that paying handsomely for something magically increases the product’s quality. We can acknowledge that there is a logical fallacy in this thinking. By understanding perceived value and the nature of the psychological construct, photographers can climb into the mind of a consumer, reflect on their marketing practices, and transform their new understanding into increased revenue.

Playing Vice-Versa: Models Give Advice to Photographers

Playing Vice-Versa: Models Give Advice to Photographers

Whenever I am working with models on a shoot, I always have their best interests at heart. You may say I care too much about my models, but I am alright with that. No one badmouths a caring photographer. I have seen firsthand how some models are treated badly on set and it saddens me to see how bad attitude from photographers can ruin the photographer-model relationship and also lead to bad photos. Knowing how to build a relationship upon meeting your model and engaging in a photoshoot with the latter is a must and I asked a couple of models for advice to write this article.

How to Use a Big-Brand Strategy as a Beginner Photographer

How to Use a Big-Brand Strategy as a Beginner Photographer

If you take a look back at Ikea's marketing catalog used to showcase their new products and looks for the season, there was a time where they decided to use images displaying only the products and Ikea-styled sets with no human intervention or interaction. At one stage these images were computer generated and rendered to make a simulated environment look as perfect and clinical as possible.

Five Reasons to Raise Your Portrait Photography Prices

Five Reasons to Raise Your Portrait Photography Prices

You get what you pay for. In most cases, this saying rings true. However, there is another narrative playing out in the photographic world. This other, rather untold story has a central character getting much, much more than what they pay for. When it comes to portrait photography, clients are reaping rewards from photographers who are unwilling or too fearful to raise their prices. There comes a time when something other than a photographer’s livelihood must give.

5 Ways to Be More Productive as a Photographer

5 Ways to Be More Productive as a Photographer

It's October and this year has been one of my most productive years as a working photographer to date! I finished writing my second book this year (which will launch in August), I'll have taught over 30 workshops by the end of the year, my number of clients has increased exponentially, and my income has also increased as a result of that effort. How? Simply accountability and focused productivity. Over the course of the last year, I've worked on reducing my total "work time" by purposely controlling my productivity. Here are five methods that I've used to become exponentially more productive.

Marketing Tips for Photographers in Small Markets

Marketing Tips for Photographers in Small Markets

Marketing your business and your creative work can be tough. Doing it in a small market can be even tougher. It can often seem overwhelming, but with some careful analysis and planning, you can maximize your opportunities. Having worked in sales and marketing for the better part of 18 years, I've picked up a few tips and tricks that I believe would help any photographer struggling to establish themselves in any market.

How I Choose My Photography Jobs

How I Choose My Photography Jobs
In the beginning of my transition to becoming a full-time photographer, I took every job I could get my hands on in order to pay the bills. Over time, I started to find my own direction, which led to me being slightly more picky with the jobs I took. Even now, while I'm primarily focused on family and engagement photography in my paid work, I still take a lot of other odd jobs to help with my career and my ability to put food on the table. When choosing whether or not to take any job, I tend to focus on three factors when making my decision.

Fstoppers Reviews the Open Air Photobooth From Photobooth Supply Co.

Fstoppers Reviews the Open Air Photobooth From Photobooth Supply Co.

One of the biggest hits at a wedding reception (or any event) is the photobooth. It’s an area where guests can gather around and make ridiculous faces, dress in silly props, and have an overall great time. When running a photography business that shoots events, we are always asked if we offer photobooth services, so I think it's a natural evolution to want to incorporate one into your packages. When I first found the booth from Photobooth Supply Co, it instantly stood out from all the other options.