Never say never, but there are several quick reasons that make business cards with images a bad decision — even for a photographer. Every rule has its exceptions, but for most, a photographic business card is certainly not something you should automatically assume to need or even want.
Last month, the creators of MotoCMS, an award winning DIY website building program, ran a Kickstarter campaign for Defrozo, a free display and marketing melding of Smugmug, ShootQ and Zenfolio. What could be more fun than putting up some photos and have the offers pour in, right? I was excited to get started. Look out, Big Boys, Defrozo is here, and it’s awesome!
Specifically, John is my attorney, and I am lucky to have him on my side of things when it comes to my work, as he is rather sought after and emerging as one of the preeminent patent and copyright lawyers in the country. But before I go into that, I will say that I know I'm going to catch hell for this article today, as evidenced by the many and varied opinions I've seen in the industry about this latest Richard Prince controversy. Here goes nothing.
We all get lost in the Internet from time to time, and some of us way too much. We see a great photo online, or perhaps read an interview with a successful photographer, and then Google them and spend time pouring through their portfolio and blog. “How did they do it?" "I wonder what type of lighting that is?" "Where did they take that?" Half an hour and a cup of coffee later we close our laptop relatively depressed and completely diverted from our own path as unique and creative individuals. We start to scroll through our Lightroom catalogs in search of an amazing image we may have forgotten about that competes with what we just saw, or look at our measly social media following and wonder what we did (or are doing) wrong.
Figuring out where to host consultations can be a challenge for most wedding and portrait photographers who operate out of a home office. It’s easy to find yourself relying on the convenience of America’s every-other-corner caffeine distribution center, Starbucks, or a similar chain coffeehouse. And while saying you should "never" meet there might be a little drastic, client courtship in cafes isn't the best idea and is actually pretty avoidable. Here are five reasons to ditch your Starbucks meet-up for something a little more creative.
I am a bartender. After 15 years of slinging drinks it’s still hard to come out and admit that shooting isn't what I do full time. The path I've taken has been a twisted, gnarled, winding thing fraught with frustration and surprise. I've been shooting for 11 years and I never expected to still be behind a bar. But, such is life! I’m here to talk about dealing with that gut-wrenching feeling that comes along with any artist who hasn’t quite made it: shame.
Social currency is an exceedingly important metric when it comes to promoting your brand. Your likes, followers, pins, and posts all say a lot about your success, and the more engagement on your social platforms, the more likely you are to pull in clients. But how do you maximize engagement and get the most people to see your content? While there is no perfect answer, there are a few things you can do to optimize your social media strategy.
When I saw this wedding shoot I was stunned into silence for a few moments. I really didn't know what to think of it! In my mind, when I think of wedding photography, I think of a world of immaculate white dresses, expensive shoes, thoughtful furnishings and of course, smiling wedding couples and their guests.
When building a successful photography business, there is no aspect more crucial than a client meeting. This is your chance to represent the very best of your brand, while putting a face to the person behind the camera. For many photographers, the decisive face-to-face meeting can be an intimidating challenge. For others, it is their opportunity to shine and demonstrate how personable they are. Whether your are a wedding photographer or a commercial photographer, there are many techniques that can make your meeting a success.
We photographers are notorious for having terrible websites. Hiring a professional web designer isn’t always in the budget so sometimes you have to figure out how to do it by yourself. Here are a few tips that most people completely overlook when building their own website.
Photographer Jason Lanier is on a mission to end discrimination against the small business photographer. As seen in the video above, he and his group were confronted multiple times while attempting to do a shoot. In the first location they are asked to leave the premise altogether. In the second they were asked to "make it look less commercial" by getting rid of a strobe. In both instances they weren't interfering with any event around them nor were they disturbing the public and only had a single portable strobe setup. Lanier notes a growing trend to neglect and discriminate against the small business photographer.
Many photographers use the word “make” to describe their process of photography. “I made these images,” you might hear a professional say describing his work. The layman phrase, “take pictures” or “capture photographs” evokes a feeling that the photographer did not put any work into the image, that they simply pointed the camera and the photo just came to be. Any creative medium takes skill and I’m not here to argue the artistic validity of a photograph over a painting or sculpture. But a somewhat fatal flaw of the digital age is the ease of which photography can be transferred, saved, downloaded, and reproduced in comparison to that of physical artistry.