You may have the experience of putting together a project proposal for a potential client, but what about making life easier for clients at the very start by showing them how to prepare a photographer's brief to help them define exactly what they're after and, subsequently, help you understand their requirements?
Up-selling is part and parcel of the wedding and portrait photography business. Many photographers depend on these selling techniques to generate a decent income. But similar opportunities can be found in the commercial genre — you just need to know how to target them.
You buy tutorials, you go to workshops, you read the latest article about gear, try to keep up with industry trends, run social media ads, and do everything else you can think of to create a strong career. But you might not be doing the one thing that could benefit your career the most: in-person networking.
When making the change from hobbyist to professional, many of us don’t dig deeper into the costs of running our new venture like a profitable business. A few hours going through some numbers and doing the math can yield some surprising, and many times eye-opening, realities. The saying, “You don’t know what you don’t know,” makes a resounding thud in the pit of our stomachs when we realize that our time and talent is being wasted simply by not doing basic Business 101.
When you're an amateur photographer, you have complete control over what you shoot, how you edit it, where it gets posted, etc. A lot of that changes when you go professional, though, and this insightful video talks about why it's so important that you go with the flow when that happens.
If you're ready to take the big leap and start your wedding photography business, there are a lot of things you need to make sure you cover before you book your first client. This quick and helpful video will give you five helpful tips to make sure you start your wedding photography business off right.