There is a lot of debate within the photo community on the importance of a social media presence. As social media has increasingly evolved as an essential in daily life, it’s time for photographers to stop fighting against the current. No matter your niche, there is value in participating in an online presence. Instagram is a particularly important tool for photographers to generate leads.
Starting your own photo or video business can seem like an alluring thing: you set your own hours, you do what you love, etc. However, it's not all sunshine and rainbows, and this great video takes a very realistic look at what a typical day is like and what you can expect.
Throughout the course of my creative career, I’ve overdrawn my bank account a lot, shed tears over stress, and stared in the mirror for hours in dejection. I’ve made my share of professional and personal mistakes and certainly learned the hard way from all of those choices. I’ve lost, I’ve won, I’ve sacrificed, and I’m blessed to have earned.
Ten years ago, I attended my first PhotoPlus Expo at the Jacob K. Javits Convention Center in New York City. No other event each year brings as much opportunity to learn, check out new gear, speak with other photographers, editors, manufacturers, meeting folks outside of the matrix of social media. Here's a brief round-up of the 2018 PhotoPlus Expo from a different take than simply the latest gear.
Hiring a professional makeup artist for your studio can be a daunting task, but one that can be rewarding when it comes to client satisfaction. In the second half of this two-part interview, we will delve a little more into what we, as photographers, should be looking for when we set out to hire a makeup artist for our own studios.
If you’re anything like me, you spend half your time fighting for new business and the other half fighting your urge to spend the money you make from new business on gear. So, for a bit of fun, today I thought I’d share my own personal, self-directed pep talk whenever I feel the urge to splurge.
“Exposure doesn’t pay the bills.” As photographers, we’ve all heard this saying, and we’ve all probably even said this at least once. It’s frustrating to be expected to work for free at all as a creative professional. You and your work need to be taken seriously.