Business

Mike Kelley's 'Where Art Meets Architecture 3' Is Now Available

Mike Kelley's 'Where Art Meets Architecture 3' Is Now Available

Mike Kelley and Fstoppers have teamed up once again to produce the third installment of Where Art Meets Architecture. Over the past few years, creating images for realtors, architects, interior designers, and property management companies has become a booming industry for professional photographers. In this tutorial, Mike focuses on how to photograph the hospitality market including how to shoot hotels, resorts, and rental properties. For the first time in his career, Mike also shares everything he knows about the business of commercial architectural photography including pricing your work, creating bids and contracts, marketing your business effectively, and building licensing fees for residual income. We are excited to finally release the most thorough tutorial we have ever produced on architectural photography and have a special offer inside.

Does Your Photography Website Really Work?

Does Your Photography Website Really Work?

My background was in design and web development before I was a photographer. So in my eyes, it's easy to see a connection between design and photography, and how that should translate to a photography website, however I am still surprised at how many photographers’ websites are very much behind the times. Mostly because most photographers are not designers or programmers. I see them using flash, or splash (intro) pages, saying “click here to enter website.” I want to talk about some basic practice that is absolutely essential in today’s world of websites.

Is Paying to Advertise in Wedding Venue Brochures Worth It?

Is Paying to Advertise in Wedding Venue Brochures Worth It?

There’s a big trend in the business of weddings. In the old days, when venues had to walk to the bus stop uphill both ways in the snow, they also designed and printed their own wedding brochures. These handouts are given to every couple who comes into the venue. They typically feature some nice photos of the space, sample menu options, and a list of their “preferred vendors.” Lately, venues have started to contract out their brochure design process, and most of them are using the advertising firm Hawthorn Creative. Let's try and figure out if it's worth it for you to advertise in these handouts.

Several Ways Photographers Can Earn a Little Extra Income

Several Ways Photographers Can Earn a Little Extra Income

There are a lot of variables to consider when discussing the income we generate from our photography. Aspiring professionals often site a lack of work when defending their status as either hobbyist or part time photographers, but the truth is often a little more complicated than that. When times get tough, many creative photographers use the skills they’ve collected to generate income in other ways.

Great Photos but Unhappy Clients? Don't Sacrifice Your Signature

Great Photos but Unhappy Clients? Don't Sacrifice Your Signature

I stepped into photography world over 10 years ago and was lucky enough to have a wide variety of clients from different parts of the world. This made it essential for me to be flexible while negotiating or taking jobs despite cultural differences, from Armenia to U.S., from Mauritius to South Africa, Singapore, various European countries, and more. Usually you will get hired based on your portfolio, but sometimes there are clients who don’t understand much about photography. This is where the danger is. Everyone wants to get top results for the money they spend by hiring you, but what is considered the best for such clients?

A Comprehensive Guide To Pricing Your Wedding Photography

A Comprehensive Guide To Pricing Your Wedding Photography

If you've ever thought about shooting a wedding, you have probably wondered: "How much should I charge to shoot a wedding?" In this free excerpt from the wedding photography tutorial, "How to Become a Professional Commercial Wedding Photographer," we are going to talk about pricing your wedding photography. In addition to this free lesson, we are offering a limited time discount if you'd like to purchase the full tutorial. Simply use code WED75 at checkout before April 30th, 2017.

RSS, the Best Automation You Didn't Know You Needed

RSS, the Best Automation You Didn't Know You Needed

It’s no secret that I am a little obsessed with efficiency in all aspects of the industry, and that carries over to more than just the photos themselves and my retouching process. Efficiency is key for me since I am a one-man-show, I do every aspect of my business from the photography, to the retouching, accounting, marketing, website development, etc., and I could not even begin to keep up if I didn’t take advantage of every automation process available to me. One of my favorite and most useful things is RSS feeds.