A few months ago I wrote a two part article on branding for photographers. In this article I will continue with branding for photographers, and why you should keep your brands separated. The most common thing I see are wedding photographers combining their wedding work with their family, baby, senior, and even commercial work. While I completely understand the tendency to not only simplify your marketing, but also the concept that by showing your multiple talents you will increase your value to clients, combining genre's is one of the biggest things hurting the growth of your business.
The rise of social media over the past few years is undeniable. It’s come to shape our habits and behavioral patterns, as well as redefine social norms. So, it’s inevitable that the creative industry has been influenced too; but in a world where our brand’s worth is often dictated by our follower count, just how important is mastering social media to any creative trying to make it in the industry in 2015?
As some of the world's biggest auction houses gear up to offer photographic pieces this week, statistics show that photographs are consistently lesser valued than their artistic counterparts. Take a look at why photographs have yet to find the same financial footing as other works of art.
Always backup your work, and then backup your backups! This opinion is brought to you by the recent news that Oakland-based photographer Jennifer Little lost her "life's work" when 21 hard drives containing over 70,000 photos were stolen from her home. To go along with the hard drives, she also lost eight cameras leaving only one left.
Recently our own Lee Morris shot a model photoshoot entirely with an iPhone 6s Plus, showing that with proper lighting technique, a good model, and proficient use of editing software, you can obtain professional looking results with even the most humble of cameras. Andrew Weber, a professional sports photographer, decided to take it one step further by capturing the unpredictable environment of a primetime NFL game with only his iPhone 6s Plus in hand. Weber was kind enough to answer some of our questions and provide a great sampling of his photos from the shoot.
In the continuing saga of musicians complaining about others stealing their work or not getting paid enough for their work and then ripping off hard-working photographers, the rapper T.I. has joined the pack. T.I., most famous for hits "Rubberband Man" and "Whatever You Like" has stolen a Trinidadian photographer's work for use in an invitation to a party he's hosting. The photographer has called him out!
It’s been almost 3 years since I moved to London to pursue photography as a career. I’ve learnt that there are many misconceptions about those who take photos for a living - so here I’m setting the record straight about what day-to-day life is really like for a portrait photographer in one of the world’s biggest cities.
For many years now since the digital revolution hit the mainstream, the continuing and growing complaint in the photography industry generally centers around two key points: Too many photographers out there and too many clients offering exposure in lieu of actual pay. The problem continues to worsen, but there is a way to possibly solve it, and it involves, plain and simple, revolution.
I’m sitting at my desk on a Friday and I get a phone call. It’s Saturday’s wedding venue, and they’d like for me to sign my life away. In what’s becoming an all too common practice, the venue has decided that for me to be allowed to photograph my client’s reception I should grant them a waiver of liability that allows for their potential future negligence to go unchallenged in court, even if it results in my death. Seems like a pretty fair deal for the guy showing up to take pictures, doesn’t it?
In May we published an article covering three of the most critical things your website should do well. The original post included several critical suggestions that could help improve your website but was, by no means, a definitive list. In this article we will expand on the first by adding three more items to the list.
This has been discussed several times before and, by the way, spoiler alert: The answer is no. However, there are many of us in our field who eventually figure out that traveling (out of town, out of state, out of country, even) is often the key to their success. Or at the very least, more success.
Wedding photographers would like to hold their clients — or would-be clients, for that matter — to certain standards. As a collective, we’d love to see them shop for the best vendors, spend good money on photography, and have unplugged weddings with nary an Uncle Bob in sight. The list goes on. It would stand to reason that most of us in “the business” would probably find the idea of a bride acting as her own photographer to be pretty abhorrent. We’d chalk it up to selfie culture run amuck or DIY gone wrong, wouldn’t we? Would you? I probably would have, if I’m being honest. However, we might be wrong.
I came across a web app for scheduling appointments that was a complete game changer for my business! It's by far my favorite productivity tool. Every wedding photographer needs to check this out. It could be the missing link you need in your business to book more wedding photography clients. In my first week I was able to arrange seven meetings and book two clients. Wow! This changes everything.