During a recent night out, I was asked the question: "What do you do for a living?" It was the perfect opportunity to practice being excited about my work, so I launched into my story. This was followed up with a question that often comes up in these conversations: “Why would someone hire you to fly around the world when they could save time and money hiring a local photographer?”
A lot of writers and experts in the photography world have been joining the chorus of “photographers should add video to their skill basket.” But, as far as business models are concerned, photography and video can be as different as sushi and gelato. So, before you jump head-on into video, consider my words of caution.
The mall, removed. The cheesy decor, gone. The long lines, nope. Santa Sessions have become all-the-rage and photographers are making these shoots more of a high end experience. I witnessed a shoot first hand and to be honest, $10k seems to be just the tip of the iceberg. Here’s what I learned.
Today begins a three part series on building a successful business plan as a photographer. The topic deserves its own full book, but hopefully these essays will give those of you just starting out a primer on things you need to consider when turning your hobby into a profession.
Selling your images online can be seriously complicated. You can try to submit images to some of the larger stock image marketplaces, but getting approved is tough. Even if you do get some of your images through, the marketplaces will take up to 85% of your royalties away from you.