When you’re running your own photography or videography business we all know that going out and shooting is only a small portion of the job. You have to make the connections to get the job. You have to go through the process of meeting with the client and assessing the needs to get the desired finished product. Then you have to find out the client’s budget and figure out how to accommodate them while charging properly for the shoot. After all that is said and done, and the project is finally coming to fruition the final thing left to do is send out the invoice for the job.
For a little while now, Instagram has become the place to be for photographers and the word on all digital influencers lips. However, Facebook is not dead, far from it. There are still people on it and it’s still a good place to market your business if you do it right. Making content go viral is amongst the best solutions available, but it requires a little bit of knowledge to do so. In this short 10-minute long video, Lucy Martin and Chris Hau are going to explain to you the key points to making your images or videos go viral on Facebook.
As wedding photographers, we always find ourselves walking the high wire between art and popular demand. But then, is the balance hard to achieve? In my opinion, I’d say it is wise to just put the thought, sincere effort, and presence of mind into your photos. What you capture will be loved equally by the artist in you as well as the couple you shoot - who seek nothing less than spectacular. The picture we are going to dissect is a product of this belief.
It doesn't matter what industry you work in, sending out promotional material from time to time is a great way to help stay relevant in an oversaturated photography market. If you want such a marketing technique to pay off, there are some important things to keep in mind before you start. What, when, and how you send things out can dramatically affect your chances of success.
Photographer David LaChapelle – whose outlandish “hyper-real” style has become distinctive around the world – has admitted in a new interview some of the struggles he has faced throughout his career, including the pressure he applied on himself to remain relevant.
I'm sure we all wonder how we can get our work out there and to be seen by people all over the world. For myself and many others, Instagram has become a huge spot for sharing our work. With millions of people browsing through their feeds multiple times per day, why not post content that people can like and engage with? This service is free to us, and we can be as good as we want at it as long as we understand how to use it and put the time into growing it properly. Here are some tips from YouTuber BMACadelic on how to do just that.
You’ve honed your craft and brushed up on lighting and editing techniques. You’ve built a beautiful website and opened your door as a bonafide professional photographer. You’re ready for those client inquiries to start streaming in, and they do. Then you realize that some of your clients are a nightmare to deal with, while others become like new best friends. You may not know who your ideal client is, and you may not be marketing to them.
Where do you think most photographers struggle: being a creative or running their business? Making awesome imagery or establishing a pricing strategy? For many, it's the latter and that just sucks. For these reasons, RGG EDU has curated six photography management and workflow tools to create the “Photographer's Toolkit.” The toolkit is free from November 23–26 with the purchase of any RGG tutorial over $1. Included are essential software services from brands we trust with a total value over $1,200. You won't find this deal anywhere else.
On December 14 the Federal Communications Commission will almost certainly be voting in favor of doing away with net neutrality. If you’re not familiar with net neutrality, check out this article we wrote earlier this year on the topic. It is the idea of a free and open Internet. As it stands right now, users are able to access the Internet freely, with no speed or data caps regardless of the websites they visit. If the plan the FCC is proposing passes (and it probably will in a three versus two vote), the Internet as we know it may well be on its way out.
In this series, I attempt to identify the key professional virtues I have found to be the most important in building my own career, as well as identifying traits of other successful photographers that are most key to their success. Today's Word of The Week? Standards.