Business

A Photographer's Guide to Email Etiquette

A Photographer's Guide to Email Etiquette

Email etiquette. Nobody tells us how it should be done. Much like taking photos, it's something we tend to learn as we go along, and our individual email style can take several years to shape. Here are many of the things I’ve learned through dealing with a multitude of different clients, including how best to address and engage with those with whom you’re doing business.

A Systematic Approach for Getting New Clients for your Photography or Video Production Business

A Systematic Approach for Getting New Clients for your Photography or Video Production Business

One key to longevity in filmmaking or photography is to have regular clients that you enjoy working with. What’s even better is when you have enough work coming in from those top clients, so that you can actually pick and choose the projects you take on, and even go as far as to expand your business or pass work off to qualified associates for a modest finders fee. It takes a long time to get there, but being savvy about building a client base can help tremendously.

Adobe's Explosive Profit Boost Could Help It Give Creatives the Leg Up They've Been Begging For

Adobe's Explosive Profit Boost Could Help It Give Creatives the Leg Up They've Been Begging For

Adobe’s last quarter results are out, and they’re better than ever. Adobe’s Creative Cloud and media business rose 35 percent thanks to a 23 percent beat on subscriber expectations, while the company’s overall net income more than doubled from $88.1 million to a staggering $222 million. Adobe’s fourth-quarter earnings report shot its stock to all-time highs. On one hand, that’s good business. But what does this mean for creatives who have felt an increasingly rocky relationship with the software giant?

Efficiency Is Everything: 10 Photographers Share What They Would Never Do

Efficiency Is Everything: 10 Photographers Share What They Would Never Do

Say it with me: "Done is better than perfect." I'm positive I'm not the only photographer on this planet that lets perfection get in the way of "good" far too often. While the concept itself is one mountain to tackle, becoming a more efficient photographer goes a long way in making the realization of a smooth and functional business a reality. The folks over at KISS Books have reached out to 10 photographers to find out the things they would never do — the things that kill efficiency.

How to Work with an Assistant or Second Shooter

How to Work with an Assistant or Second Shooter

At some point or another, most of us photographers will have a chance to work a job that requires us to hire help. It may be a one-off, or perhaps your studio has come to a point where hiring a full-time assistant makes sense. There are so many factors that go into hiring another person, even full-time. Thinking of the expense, the role that person will play, and how they will fit into your style are just the beginning of these considerations.

Retouched Magazine Now Available in PDF Format

Retouched Magazine Now Available in PDF Format

Retouched Magazine, the interactive magazine from retoucher and beauty photographer Julia Kuzmenko McKim, has recently announced that they are also now available in PDF format. The magazine brings some of the most talented and experienced photographers and retouchers together to teach and share their insight into the field of retouching. Topics from the pro tools and methods for retouching, building your portfolio, and being successful in the field of retouching. Articles come from the top photographers and retouchers in the world including Pratik Naik, Benjamin Von Wong, and Joel Grimes.

How to Create Instagram Ads Through Your Facebook Account

How to Create Instagram Ads Through Your Facebook Account

Facebook has recently made it easy for users to create Instagram ads through their platform. For some time, Instagram has been one of the best avenues for photographers to reach potential clients and vendors that they would like to work with. With the ability for anyone - small and large businesses alike - to create sponsored Instagram posts directly through Facebook, it is now easier to reach a wider scope of potential clients.

3 Podcasts You Should Be Listening to For Your Photography Business

3 Podcasts You Should Be Listening to For Your Photography Business

As creatives, we have to stay inspired, focused, and always be moving forward. Aside from focusing on creating beautiful, desirable work, if you want to survive doing what you love, you have to have a good business sense. For some of us, this comes naturally, for others it is a learning process. No matter what your experience with business is, you can always learn more. Between books, classes, and mentors, the options for learning are endless but between our personal lives, creating artwork, and what our budgets allow, the option aren't always as broad. Podcasts are an awesome, free way to learn about the business side of your craft. They can be informative, inspiring, and allow you to learn while you work. While there are tons of podcasts out there here are my top three favorite when it comes to the business side of photography.

How Photographers Can Deal with Unprofessional Models

How Photographers Can Deal with Unprofessional Models

Once in a while, despite our due diligence and training, we all end up in circumstances where we must handle a difficult situation. As a model with a wide range of experience, I have a large network of professional photographer friends and have seen first-hand how unprofessional my fellow models can be. Here are a few ways to handle a variety of sticky situations without compromising your reputation as a respectable industry professional.

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