A photographer's online portfolio is paramount in this day and age, but you already know that. However, we are at a juncture in which the caliber of a photographer's website can be the difference between being hired and being overlooked. Here are five essential tips for ensuring your website gives you the best possible chance of being hired.
What if I said there was something more useful for our photographic careers than any social network we've ever been on? With the ability to reach many more people than all your followers on Instagram, Facebook, and Twitter combined; no restrictive algorithms, no paying to boost posts, no adverts. Do you want in?
When the general public picture photographers, they tend to envision a creative individual who goes out and snaps away at anything and everything that inspires them; architecture, nature, sports, or whatever assignment they've been put on. It's likely that they never think of the hours we spend marketing, writing proposals, editing, doing book-keeping, etc.