Unlocking the Potential of Selling Photography Prints

In an age where digital art and photography are increasingly consumed appreciated, many photographers, professionals, and hobbyists alike, contemplate venturing into the world of selling their prints online. This video sheds light on this journey, offering valuable insights and practical advice for those looking to transform their photographic talents into income.

Coming to you from Scott French, this helpful video discusses getting started selling photo prints, including a common hurdle many face: entering the online print market with little to no social media following. French who started from scratch, emphasizes the importance of building a social media presence. It's not just about showcasing your work; it's about engaging with an audience and turning followers into potential buyers. 

One critical aspect highlighted in the video is the choice of platform for selling prints. While online marketplaces like Etsy and PixArt offer a starting point, they come with their own set of challenges, including fierce competition and limited control over pricing and presentation. French suggests setting up a personal e-commerce website, offering a more stable and controlled environment for sales.

The video also delves into the logistics of print selling. The decision between print-on-demand services and self-printing involves considering factors like quality control, packaging, and shipping. For French, print-on-demand was a practical choice, though he advises thorough testing before committing to a service. I personally use print-on-demand and am thankful for the convenience.

Encouragingly, French found good success, demonstrating the potential of online print selling. However, as the video concludes, this success doesn't come passively. It requires persistent marketing and promotion, underlining the fact that prints don't just sell themselves. Check out the video above for the full rundown from French. 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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Thanks for posting this.

Hi Alex this clip was very helpful. Your use of stock footage made me laugh! Great info thanks. What print on demand service do you think works best?