It is well known that if your client can hold the photograph, whether in an album or print, they are more likely to purchase it. They can feel it in a much more intimate way than just being on a computer screen. This idea was the very reason one photographer decided to step away from the traditional museum curation and create a pocket version that can be in the hands of art lovers everywhere.
In the digital world it may almost seem as though selling albums or wall art would be a thing of the past. The majority of clients will want to post their session to social media and go about their day. As photographers, it is up to us to educate the client about the importance of having a physical piece of art as well as the right type of art for their home.
With the new Adobe Photoshop CC 2018, a new image enlargement algorithm, “Preserve Details 2.0,” came as an improvement over the previous upsampling algorithm that had been in place since 2013. The 2.0 version provides better details when it comes to preparing the images for large-scaled prints and potentially reduces the need for an ultra-high-megapixel medium-format camera for large prints.
Almost a year and a half ago, I undertook the most technically challenging photo shoot of my career. I was fairly proud of the results and the community rallied around it but Lee and Patrick have publicly criticized the image. This will hopefully settle the debate between us.
Have you ever wondered why magazine publishers and other printed material producers ask you to submit your images in CMYK color space instead of sRGB or Adobe RGB? If you haven’t thought much about the “why” before now, you might be interested in the tidbit of info in this video.
Clients these days prefer to stare at your work on their phones rather than a framed work of art to pass on for generations. This is where the art of selling prints comes in to play. In just five simple steps learn how to take your print sales to the next level and see why once you start selling prints, you'll never look back.
Let's face it, these days most of us don't print the majority of our photographs. Typically they will live on forever on the Internet whether it be via social media, cloud storage solution, or your own website. In today's world, people rather compare sensor technology by pixel-peeping and zooming in to a photograph at 300 percent, criticizing the camera for not rendering a leaf out perfectly half a mile away on screen. What if we took a step back, away from our crazy magnification, and actually hit Cmd+p and looked at how photographs were meant to be viewed: printed.
Would you agree that no one likes the idea of the slimy used car salesman? Have you ever stopped to think about and analyze why no one likes that person? It's because that person has no vested interest in the product they're are selling or the people they are selling to. He or she has no interest in the customer or in the car. As a photographer, how do make money selling a service and product to your customers while never treating them like the car salesman would? The answer is pretty simple: take time to find the products that you're actually passionate about and then share that passion with your clients.
In this video produced by The Guardian, Australian Photographer Adrian Cook shows a reporter how he utilizes a mobile darkroom to produce striking images using the Collodion Wet Plate Process. It’s a short video but it has a wonderful tempo to it, mimicking the excitement one might feel when creating an image using this technique. It starts off slow and thoughtful, but the music builds towards an exciting crescendo while the plate is sensitized and exposed, then settles again as the plate is bathed, magically revealing the beautifully toned scene superimposed on the aluminum sheet.
This is a simple yet very personal and special project you can do at home for your clients, family, or your own walls. Traditional online canvas sales proceeding a photo session can be bland and impersonal. So if you have some time to spare for this project, it creates a connection like no other with your clients. I think of projects like this as the cherry on top of a photoshoot. It's one of the few ways to carry your artistic ability all the way through to the hard copy. This technique is usually used in the fine arts and street art world, so adding this to digital photography is a cool way to merge the two worlds. Essentially, with this you will separate your photo's ink from the paper to leave it floating in clear acrylic medium.
The importance of printing your own images cannot be understated. There are a number of reasons, but I believe that it mostly comes down to perspective. Currently most entry-level cameras have at least 24-megapixel sensors, however, most screens are full HD which is only around 2 megapixels in resolution. Even a 4K screen is only around 8 megapixels. Seeing your images on any screen can never truly express the image as effectively as possible whether that is due to the colors or resolution. For this reason, printing your images can not only improve your perspective but also help with regards to improving your photography.