Clients these days prefer to stare at your work on their phones rather than a framed work of art to pass on for generations. This is where the art of selling prints comes in to play. In just five simple steps learn how to take your print sales to the next level and see why once you start selling prints, you'll never look back.
Let's face it, these days most of us don't print the majority of our photographs. Typically they will live on forever on the Internet whether it be via social media, cloud storage solution, or your own website. In today's world, people rather compare sensor technology by pixel-peeping and zooming in to a photograph at 300 percent, criticizing the camera for not rendering a leaf out perfectly half a mile away on screen. What if we took a step back, away from our crazy magnification, and actually hit Cmd+p and looked at how photographs were meant to be viewed: printed.
Would you agree that no one likes the idea of the slimy used car salesman? Have you ever stopped to think about and analyze why no one likes that person? It's because that person has no vested interest in the product they're are selling or the people they are selling to. He or she has no interest in the customer or in the car. As a photographer, how do make money selling a service and product to your customers while never treating them like the car salesman would? The answer is pretty simple: take time to find the products that you're actually passionate about and then share that passion with your clients.
In this video produced by The Guardian, Australian Photographer Adrian Cook shows a reporter how he utilizes a mobile darkroom to produce striking images using the Collodion Wet Plate Process. It’s a short video but it has a wonderful tempo to it, mimicking the excitement one might feel when creating an image using this technique. It starts off slow and thoughtful, but the music builds towards an exciting crescendo while the plate is sensitized and exposed, then settles again as the plate is bathed, magically revealing the beautifully toned scene superimposed on the aluminum sheet.
This is a simple yet very personal and special project you can do at home for your clients, family, or your own walls. Traditional online canvas sales proceeding a photo session can be bland and impersonal. So if you have some time to spare for this project, it creates a connection like no other with your clients. I think of projects like this as the cherry on top of a photoshoot. It's one of the few ways to carry your artistic ability all the way through to the hard copy. This technique is usually used in the fine arts and street art world, so adding this to digital photography is a cool way to merge the two worlds. Essentially, with this you will separate your photo's ink from the paper to leave it floating in clear acrylic medium.
The importance of printing your own images cannot be understated. There are a number of reasons, but I believe that it mostly comes down to perspective. Currently most entry-level cameras have at least 24-megapixel sensors, however, most screens are full HD which is only around 2 megapixels in resolution. Even a 4K screen is only around 8 megapixels. Seeing your images on any screen can never truly express the image as effectively as possible whether that is due to the colors or resolution. For this reason, printing your images can not only improve your perspective but also help with regards to improving your photography.
Today I’m testing out a direct to aluminum print from Zor.com, which is supposed to bring out vibrant colors and incredible image clarity. The 3mm Dibond is fashioned from two thin sheets of aluminum, with a low-density core of polyethylene. This makes the print sturdy and durable, but also very lightweight. But to be honest, I’m awfully skeptic of printing on anything other than fine-art papers. Call me a conservative printer. Let’s find out if Dibond can change my mind.
In the age of digital photography, very few of the photos we take will ever make it to print. There is something special about holding a tangible print of an image you have created in your hands. Here are some great tips for how and why you should be printing more often to become a better photographer and literally enjoy your images in a new light.
When I first discovered ShootProof, I loved it. The idea of handling all of my file delivery as well as print sales from an online platform easily through my website was just amazing. But after a good amount of time, I grew frustrated with a couple flaws in their system that were deal-breakers for me. I then switched over to Pixieset and haven't looked back. Pixieset isn't near the giant that ShootProof is (yet), but ShootProof could take a few lessons from the up-and-comers.
Printing images almost became a thing of the past with the digital era. However more and more photographers are helping their clients embrace the idea of hard copies to hang on the walls rather than in a drawer on a flash drive. New mediums for printing are becoming popular as unique options compared to the standard print. Are you sure you are setting up your files correctly for the color shift issues with printing on these new mediums?
There’s nothing quite like being able to materialize your photography by printing a stunning, professional-quality print. From a business standpoint, it can also be quite profitable to cut out the middleman and produce your own prints for your clients. B&H has an incredible offer going on right now that makes printing your images easier and more affordable than ever.