When I first discovered ShootProof, I loved it. The idea of handling all of my file delivery as well as print sales from an online platform easily through my website was just amazing. But after a good amount of time, I grew frustrated with a couple flaws in their system that were deal-breakers for me. I then switched over to Pixieset and haven't looked back. Pixieset isn't near the giant that ShootProof is (yet), but ShootProof could take a few lessons from the up-and-comers.
Preview Quality Matters
Personally, I should have done my homework on this sooner. When my clients would preview their galleries on ShootProof, the images would look slightly pixilated, which often caused for questioning. There was no quality loss for the actual products; however, I found myself explaining this constantly. Pixieset has a much better image preview quality to ensure that they don't have to download the images before discovering that I actually know what I'm doing. Furthermore, this seriously affects print sales. Would you purchase a print of an image that you think will look terrible?
Not All Clients Are Tech Gurus
Another issue I ran into was having to keep a document on my computer with step-by-step instructions to copy and paste for clients to download digital versions of their images. It would be very smart for them to implement a similar system to Pixieset that allows the client to be guided through the download and purchasing steps. Sure, as the photographer, I can explain it to them; but I'm also typically dealing with a mother of the bride or bridal party as well. There is no telling how many print sales I've lost due to a lack of knowledge from the customer. Bottom line is that your client doesn't want to spend forever trying to figure out your delivery process. If they get too frustrated, they'll start doing the terrible screenshot thing we all hate.
Enable Us to Have Consistent Branding
This is a personal gripe. Before I was a photographer, I worked as an art/branding director, so this is a very important option for me. I’m not looking for a ton of options, just a more updated set of branding tools. The days of "flirty" fonts that look like something from the late 90s to the early 2000s have been over for a very long time. Sure, I've booked, shot, and edited the session at this point, but I want creative and consistent branding from start to finish. That being said, one thing that both platforms should consider is some form of Adobe Typekit integration.
These are all very important things I look for in an online store/client delivery option. I recently switched over to Pixieset, and I can gladly say that all of the issues I had before with ShootProof have been resolved.
How are you delivering your final product? What’s working for you? What do you want to see changed? Don't misunderstand me, neither platform is perfect. Pixieset could potentially learn a few lessons from ShootProof as well. But Pixieset's product already surpasses it's competition by leaps and bounds.