Printing images is a service that is often in high demand with various clients. While wedding albums may still reign king, it’s never a bad idea to go back to good old fashion silver halide photo prints. These differ from Fine Art Prints, which use a different printing process. Often times “silver halid” is also referred to as “Photographic Prints”, and Zno’s prints in this area offer many options.
Whenever making a photographic print for a client, you need to keep a lot of factors in mind such as which photos to print and what options to choose. Having had jobs where the client wanted many images from an event or a photo shoot, I know firsthand how difficult the selection, and printing process can get. In this article, I will shed light on how you can use Zno’s software to create stunning galleries for photographic print sales.
Online Photo Galleries For Print Sales
Having an easy-to-access and navigate client gallery can save you dozens of email to-and-backs, as well as stress and confusion with selections. I used quite a variety of methods for sending out images for client selection, including everything from sending low-resolution previews over WeTransfer to dedicated software, which then had its own limitations.
Zno offers Zno Gallery, which allows you to look pro from day one when sending out client galleries for proofing and downloading. You may not agree with me, but presentation matters a lot with clients. The way your image is presented to the client can easily bring up the value, resulting in more photo print sales and more income for you. After all, if you’re a photographer who is selling to individual clients, you want to make sure that your work is presented in the best way possible.
To ensure the best presentation, ZNO created a platform for sharing images for proofing, which sends out a custom URL with no branding, allowing even your URLs to look professional. While it seems like no biggie, it can get pretty annoying to send out URLs with the name of the company that is doing your galleries. It’s a small but important detail. Once you click on the link, your client will enter the client gallery and will be presented with the images in an efficient layout. They can favorite their images, and on top of that, they can add comments. More often than not, clients have specific requirements on what they want edited, especially if you are doing a wedding photoshoot. Lastly, the client gallery can also serve as a platform to deliver images, as the client has the option to download the files. To ensure that the right person is downloading your images, you can track the downloads. Lastly, to boost sales, you can easily help your clients design and buy prints of your images. More on this later.
Printing
Once your client has selected the images, it’s time to print. You have a wide selection of options with Zno’s service, from a variety of sizes ranging from 8x10 to 30x40, to a wide selection of papers. You can pick between lustre, metallic, matte velvet, glossy, and silk. It does not stop at papers, though, you can even add a texture to your print. As for textures, you can go for pebble, matte, silk, linen, or no texture at all. Then, you have options to mount your print on various materials such as styrene or foam board. Mounting matters a lot if you are looking to hang your prints on a wall. Zno offers a lot more options, I suggest you check out their printing page to find out the rest. All this is at a fast 5-7 days of turnaround, which makes ZNO a great service for prints.
Closing Thoughts
ZNO’s client galleries, when combined with their printing, offer a great service I would not miss out on. Prints are one of the best ways to boost sales as a freelance photographer, and with the client galleries, this is easier than ever. Be sure to check out Zno!
