Smartphones get a bad rap. They’re ruining the photography business, they’re the downfall of society - you know, that sort of thing. Wedding photographers complain about the glare of screens dotting the aisle like a runway landing strip. Newborn photographers cringe when mom shoots over their shoulder. Clients text you at all hours of the night, not realizing your “work phone” is sitting on your bedside table. But as much as we hate on smartphones, we can’t ignore that they’ve given us the ability to network, communicate, and market in ways that weren’t possible just a few years ago. Here’s how to use your smartphone to build your business more effectively.
Although the summer heat is still lingering, fall is swiftly approaching. It's that time again: time to hit the books and head back to school. Books are expensive, but we have some exciting news: The New York Institute of Photography is giving three lucky winners their choice of a free photography course! There are just three easy steps to enter for your chance to win.
I’m always fascinated when a photographer uses their talents for a greater cause than themselves. SlickforceGirl is a commercial and creative pinup brand that helps raise awareness for women’s causes and breast cancer. I recently had the opportunity to review creator Nick Saglimbeni’s Mastering Lighting series, and I wanted to sit with Nick to discuss his SlickforceGirl campaign and how he uses the techniques taught in Mastering Lighting within the campaign.
Your brand is more than just a logo -- it’s the way clients perceive your business, and the likelihood they’ll think of you first when it’s time to hire a photographer. A streamlined brand will help you gain a foothold in your market and earn loyal customers, so don’t let it be an afterthought.
Last month, the creators of MotoCMS, an award winning DIY website building program, ran a Kickstarter campaign for Defrozo, a free display and marketing melding of Smugmug, ShootQ and Zenfolio. What could be more fun than putting up some photos and have the offers pour in, right? I was excited to get started. Look out, Big Boys, Defrozo is here, and it’s awesome!
It goes without saying as photographers we prefer gear to be highly attractive in both form and function. Usually taking a hit in one department or the other due in part by price or depth in features, it's never a flawless combination. These two things for many companies is difficult as they balance high-end product design with outstanding thought in function all while fitting it inside an appropriate price point. Enter the perfect blend of both with the Union Street Camera Bag by ONA. It's not just another accessory in the world of camera gear, but rather a perfect pairing of design and functionality that I can truly stand behind and wear with distinction.
Drone technology and camera technology are on converging courses. Photography and flight actually share a twin history of development dating to the turn of the twentieth century, with the Wright brothers’ first flight on the heels of the proliferation of Kodak’s “Brownie” box camera. But thanks largely to the smartphone revolution this convergence is now advancing at a remarkable rate, as core components for both drones and cameras become increasingly smaller and more powerful. It’s easier than ever—and with 3DR’s open copter platforms
We're happy to say that our weekly contests are back, thanks to our friends at Viewbug! Need a new website? Make sure you enter this week's contest to be eligible to win a new website from Squarespace (who I use for my site and love it). All you have to do is impress judge Fefo Bouvier with your best rural scenery photo.
Color management in photography and videography extends well beyond display calibration – it includes color control from beginning to end, from capture to final output. In this article, we’ll explore a new tool that helps you ensure that your image capture is well controlled and that your capture device delivers vibrant accurate color – whether you’re using, for example, one camera on set, different cameras in different lighting conditions, or multiple cameras on set at the same time.
I became a photographer because I love taking photos, and I’m fortunate enough to be one of those lucky few who gets paid to do what they love. That being said, when I got my start in this industry, I don’t think I could have anticipated just how much work was involved in running my own photography business. From taking and editing photos, to filing invoices, to professional networking, there’s no shortage to the number of items that fill my to do list each day.