SmallRig Black Friday 2025: Up to 30% Off Video Gear

November 20th, 2025

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Promotional graphic for photography equipment sale featuring a person surrounded by lighting gear and camera equipment on colorful surfaces.

It’s that time of year again—when the days get shorter, the coffee gets warmer, and the holidays sneak up faster than any of us are ready for. And with the holiday season comes the annual tradition of building out that all-important wish list. If you’re anything like me, a few SmallRig items have probably been sitting in your mental shopping cart for months. Let’s be honest: want might be the polite word, but need feels far more accurate.

Fortunately, SmallRig is making things a little easier this year. Its Black Friday sale is officially underway, with select items marked down by as much as 30% off only through December 1st. That’s right—now is the perfect time to stock up on the gear you’ve been eyeing, whether you’re looking to tighten up your rig, improve your workflow, or step into the new year with a setup that finally matches your creative ambitions.

This sale is one of the best opportunities of the year to grab those upgrades without the usual hit to the wallet. After all, who doesn’t love unboxing new gear and scoring a deal at the same time? It’s basically the photographer’s version of holiday magic.

Below are a few standout pieces included in the sale—essentials and favorites alike—each offering a chance to elevate your kit while the prices are at their best.