Sony Just Revolutionized Professional Photography

Sony Just Revolutionized Professional Photography

Sony's new a9 III camera is set to revolutionize professional photography. With the world's first full frame global shutter sensor, this remarkable technology eliminates historic limitations to unlock astounding new creative possibilities.

I thought twice about using the word "revolutionized" in the title, but in the end, I decided it was the right word. The recent introduction of Sony’s groundbreaking a9 III camera has ushered in a new era for professional image capture. At its heart is the world’s first global shutter in a full frame sensor, a long-awaited (like, really long) advancement that will fundamentally transform many areas of professional photography.

By eliminating the limitations of previous sensor design, the global shutter unlocks game-changing improvements in capture speed, flash sync, and more. The implications for professional photographers are enormous. Let's examine this revolutionary technology and how it will redefine the boundaries of what is possible in professional photography.

Faster Capture

Electronic rolling shutters top out around 1/32,000 s in most high-level cameras, an improvement of two stops over mechanical shutters. This has limited the ability to freeze extremely fast motion, often necessitating resorting to using flash. The a9 III’s global shutter blasts past these limits to a mind-bending 1/80,000s. For professionals capturing hyper-fast action, this is a dream come true.

A 1/80,000 s shutter speed enables freezing of the fastest subjects in virtually any situation. Crack-of-the-bat baseball swings, hummingbird wings, or bullet impacts can now be captured crisply frozen in time. This will transform the work of sports, wildlife, and action photographers.

Distortion Obliterated

This is the big one. Rolling shutter cameras suffer from distortion of fast movement or panning, particularly with longer lenses. This has long plagued professional photographers who require crisp, clean results. The global shutter eliminates these undesirable artifacts, thanks to simultaneous exposure of the entire frame, allowing the use of an electronic shutter for any sort of action without worry. 

Without distortion, professionals can pan freely with long glass or photograph fast cars or propeller blades without warping. Having this clean image capture capability opens new creative options for capturing motion. The combination of ultra-high speed and distortion-free output enables types of images impossible with previous cameras. For example, I frequently photograph classical music concerts, which necessitates me using an electronic shutter due to the need to remain quiet. The trade-off is that violin, viola, cello, and bass bows often looked curved due to rolling shutter. That would not be an issue with a global shutter, allowing me to shoot in silence while still capturing an accurate rendering. 

Unchained Flash Photography

Normal sensor designs impose a flash sync ceiling around 1/250s, heavily restricting creative lighting options. The unprecedented speed range of Sony’s new global shutter obliterates this barrier with flash sync up to 1/80,000s.

This enormous headroom offers game-changing tools for creative professionals. Shooting wide open in daylight while retaining flash control is now possible without the need for ND filters or high-speed sync, which results in power loss and banding. This exceptional flash control will be a revelation for portraiture, commercial, and wedding photographers.

No More Flicker Photos

Anyone who has shot under fluorescent lights that cycle know how infuriating it can be to get an image with banded lighting or two different exposures across the frame. Modern cameras often have a flicker-free functions that slightly alters the timing of the shutter to reduce this issues, but it slows down the burst rate and doesn't totally fix image quality. Since a global shutter exposes the entire frame simultaneously, you will not have two different exposures in the same frame, ever. You may still see differences between successive frames, but this is much more easily fixed, and Sony also included an Anti-Flicker function to address this if desired. 

Limitless Video

Rolling shutters introduce ugly distortions when panning or with fast motion. The global shutter enables pristine video. This capability empowers new realms of video capture. Clean recording during fast panned movements or tracking of fast action takes videos to the next level. Videographers will find exciting new creative opportunities.

Next Generation Autofocus

120 fps is great, but it doesn't mean much if autofocus can't keep pace. To fully exploit the capabilities, the camera needs an AF system to match. Sony’s latest algorithms and AI processing enable improved speed, tenacity, and precision. While we have yet to see full results, it's reasonable to assume the system is improved over the a9 II, which already offered impressive performance. Sony’s acclaimed Eye AF has also reached new levels of performance, with increased tracking tenacity over previous models. This translates to more in-focus shots of athletes, animals, children, and other unpredictable subjects.

Blackout-Free 120 FPS Bursts

One of the most important capabilities unlocked by the global shutter is blackout-free continuous shooting at up to 120 frames per second. This astonishing burst performance enables unprecedented (in a full frame camera) ability to capture fleeting moments in time continuously.

Being able to view the active scene without blackout allows photographers to precisely track the peak action and recompose seamlessly. This is invaluable for disciplines like sports, wildlife, and news photography, where crucial moments are ephemeral. Never losing sight of the subject ensures capturing more moments.

Achieving up to 120 fps also provides flexibility to either shoot faster than ever before or to distribute the burst over a longer duration. Having the leeway to spread the burst over three-plus seconds thanks to the large buffer makes it easier to capture an entire passage of activity. Sony was smart not to limit that fast burst rate with a small buffer. The combination of extraordinary speed, uninterrupted live view, and rapid focus tracking gives an edge for capturing decisive moments. In addition, Sony has added pre-capture technology popularized by OM System, settable from .005 seconds to 1 second, making it easier to capture the right moment. 

A New Generation of Imaging

Sony’s remarkable engineering achievement lays the foundation for a new generation of imaging technology. The unprecedented speed, flash control, and distortion-free output made possible by the electronic global shutter are a watershed moment for photography. Unexplored creative possibilities lie ahead as professionals exploit these new capabilities. Sony has overcome a major barrier, one that has been the holy grail of photography for at least a decade now.

Dynamic Range Limitations

There is one limitation worth mentioning: dynamic range. Global shutters generally have reduced dynamic range, and that is the case here, with the camera's minimum ISO being an unusual 250, topping out at 25,600. Given the sensor's 24.6-megapixel resolution, I don't expect noise to be a major issue, but it's worth noting, especially since those fastest shutter speed might necessitate higher ISOs in many situations. That being said, now that we have a working consumer-level full frame global shutter, I'd expect dynamic range to improve in subsequent generations.

Sony also incorporated what they're calling "Composite Raw Shooting," which combines, 4, 8, 16, or 32 raw images to reduce noise. While this might not be an option for fast action, given the camera's insane burst rate, it might be usable for more situations than one might think. Sony even says the mode "makes it possible to shoot wildlife at high shutter speeds or portraits in low light, achieving exceptionally high image quality with low noise, even at higher ISO settings."

Reasonable Price

Sure, you might be thinking that I'm insane for calling a $6,000 camera reasonable, but look at the competition. The Nikon Z9 costs $5,499 and does offer about double the resolution, should you need it. The Canon EOS R3's advantage is that it's about $1,000 cheaper. You know what both of those cameras don't have, though? A global shutter. That's arguably worth $1,000. 

Summary

In summary, this revolutionary electronic global shutter represents a momentous leap for the industry, and it puts major pressure on Canon and Nikon. Given the Canon EOS R1 is likely already in the hands of select photographers for testing, its sensor is probably already set in stone, so it will be quite interesting to see if we see a global shutter in the camera. Either way, this is a major day in history for camera technology. 

The Sony a9 III will be available for preorder tomorrow, November 8.

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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49 Comments

Let's wait up and see if everything of these sparkly marketing promises is as great as they make it sound. I have a feeling that this global shutter will come at a cost which isn't just lower DR. Sony is notorious for cheating with bit depths. I also don't think that the touted 1/80000 flash sync will work with any speedlite. But let's wait for the reviews.

We'll have a first look tomorrow!

I’m super excited about this but all these people saying flash won’t work at 1/80,000th are missing the big picture. Who outside of scientific photographers need a shutter that fast? Any portrait taken at that shutter, prob even at f/1.2, will just get a completely black frame at a reasonable ISO. If you are shooting towards the sun, everything will still be black except the sun. So why would you even want to use a flash in that situation?

This will be great for 1/400 - 1/8,000 range where balancing flash with ambient light with wide open apertures is difficult. Anything beyond that is going to either look awful or is going to be some rare type of photography that the average person isn’t doing. Remember flash freezes motion not necessarily shutter.

You imply that Sony is the only company to produce a global shutter. Not true. Global shutter technology has been researched (and patented) by many companies. Both Nikon and Canon have developed global shutters but have yet to introduce them into their respective primary professional camera product lines. My suspicion is when they can successfully implement this technology in a 45 mp-60 mp sensor they will do so, perhaps as early as next year. Sony's camera is 24.6 mp and most likely is the upper mp limit for the global shutter to work optimally. A global shutter on a 45 mp or greater full frame will be a real breakthrough. Congratulations to Sony but sometimes being the first does not mean that it will be the best technology when the competition is ready to rollout their shutter technology. Many credit Epson for commercially introducing the first consumer mirrorless camera, the R-D1 in 2004. Then came Leica, Panasonic, Olympus, etc., etc. So can you say Epson revolutionized photography?

--- "Both Nikon and Canon have developed global shutters but have yet to introduce them into their respective primary professional camera product lines. "

Par for the course with these two. They sit on their asses then their fanboys cry when Sony beats them to the punch....or does a better job.

--- "My suspicion is when they can successfully implement this technology in a 45 mp-60 mp sensor they will do so, perhaps as early as next year."

Then, Sony does what Sony does, they'll just one-up them...again.

--- "Many credit Epson for commercially introducing the first consumer mirrorless camera...."
--- "So can you say Epson revolutionized photography?"

Epson who? The printer company? Maybe you should pay attention to your own words, "sometimes being the first does not mean that it will be the best technology".

Exactly, the printer company. Thanks for making my point fanboy.

Your lazy retort just makes you look defeated. You've made no point, you silly goose.

Last time you proved you know nothing about Sony history and here you go again. To be honest man you should get more shooting and less writing... Nice photos in gallery will make you look a lot cooler then those comments.... You're not here to discuss, are you? ... Have a nice day

Last time? Ah, I see. Ok ok. I'll go there. Apparently, your feelings are hurt because I didn't reply to your TL;DR gibberish. You write like a 5 year old so I just skipped it.

Of course I'm here to discuss. I'm not here to feed fanboy's delusions.

Well you look like typical funboy to me... Every camera back in the days which was able to shoot with live view on and use display instead of view finder was basically mirrorless. What are your discussion about? You didn't remember how bad sony was back in the days and you couldn't proof me wrong? That's childish to me. You making quite a name for yourself here already. Guy who doesn't know much trying to show off? You should read, learn and listen before you talk.

--- "Every camera back in the days which was able to shoot with live view on and use display instead of view finder was basically mirrorless. "

Surely, you cannot be this dumb? Mirrorless means lacking of a mirror. When you use live view, you are locking the mirror up. The "mirror". Get it? Mirror.

--- "You didn't remember how bad sony was back in the days and you couldn't proof me wrong?"

They weren't that bad. And, just now, even you said "back in the days". That was then, this is now.

--- "You making quite a name for yourself here already."

Where have you been? I've been a headache for you triggered Sony haters for the last 4 years or so.

--- "Guy who doesn't know much trying to show off?"

Aww...you sound mad. And, nope. Not showing off. If I've told you once, I've told you a million times. I'm not here to feed fanboy's delusions.

Technically the Leaf DCB2 had live view and display (on a monitor) back in 1994. In fact after sliding up the back in position, you had no view finder option.

I am sure the technology was there already before.. Its basically coming from video cameras, but as it is lot more difficult to get full frame camera focus on something with such a shallow dof is a chalage which was finally done and dusted when 70D and 1Dx was released and dual pixel AF was working as we know it today. Quad pixel AF would me lot better, but it looks like ppl don't really care much about it.

Yeah, all the tech details to me has no value. It's all about my needs and if it can work for most of what I do.

Grow up..."retort", really, talk about childish gibberish

He has a point. Sony isn't the first to global shutter, they're the first to put it in a comprehensive package. Also, seeing that the Sony and the A9 have historically been disruptive players in the photography world, it's not fair to compare them to Epson in relation to photography.

Impressive specs, let's see how it pans out. Hopefully Sony has figured out heat dissipation.

Sony better have given the camera CFexpress 4.0 slots if you plan to have sufficient throughput with the CFa cards.

Revolutionized enthusiast photography not professional, for they'll be the first to pre-order and make use of this just with any other new camera.

I'll sit and take another coffee:

You journalists sound like being drunk or a 3 years kid seeing his presents under the Christmas tree.. But forgot to tell me what IS the global shutter. How does it work?

The benefits described will be there. I doubt for me that I need it. shooting at 120 per second, who shall review this amount of stills? The 24 megapixels with about 50MB size each (RAW) are 6 GB each second. You need to find further solutions for the amount of data. Etc.

A nice tech toy, but expensive. So, not my wish for Christmas

I'm kinda in the same boat about the global shutter. It's a cool feature but I think the R5, Z8, and A1 are better cameras for most photographers. I have an A7sIII and I want a photo body the Z8 especially is really compelling even compared to this new A9iii

Manny Ortiz posted a video on his IG showing 1/80000th at f 4.0 iso 2000 flash sync and it was crisp. Apparently it’s synching with no issues.

Great news! I stick with canon, but great to know it has been done 👌

Same here but the clock is ticking for Canon. They are not the same as they were 4 years ago. Their expansion to mirrorless should produce more updates and new models. R5 will be 4 years by the time they replace it which is super long for a first generation.

It really depends how much it sucks for you and where you see improvement which could be crucial for you. I don't think there would be much changing on canon side in 2024. R1, few lenses, but there is so much things for sony like 3rd party lenses and technology improvement that for professional photographer is hard to overcome this if you don't have much of a gear already from other brand. I do it as a hobby and with all the things I have after 16 years with Canon I will be mad to switch 😉

Current R5 would be okay if it didn't overheat. And then some fall apart like a $5 toy. I keep my money for now, but it might make sense for me to use two brands at this point if they have nothing to offer.

Just when the other top two brands, Canon and Nikon, thought they have finally caught up. Now, this.

Thank you giving me a chance to find out how the report function on here work.
On a photography forum it is perfectly fine to be happy, bragging, cheerful about one camera brand vs others, personal attacks as what you come with here however is out of line.

I personally would love if this technology pushes other camera brands to "do better", which in turn will push sony.

Just ribbing the SDS (Sony Derangement Syndrome) folks. Relax. You'll live longer.

Haha. Less than 20% of the photos in my profile are nude, yet, those were the only ones you notice. Sounds like you're the one getting off…or, tried to.

Roger Wilco. :D

This is top tier pot stirring content. Let me help. You’re wrong the z9 is superior, better iso range, better video, better card slots, better mount, better price, and better fanboys. Yeah I can feel it, it’s tantrum time.

The problem with Nikon is, well, it's a Nikon. Without superior AF, it's going to get snubbed like the last time.

--- "it’s tantrum time."

True, when the reviews and comparisons start rolling in favor of Sony.

I do wonder about that. I have yet to try the Z8/Z9, I'd love to see how they perform on faster-paced shoots, I can't imagine they're bad. I've had a couple of Sony bodies and I've settled on a A7SIII. I wonder how they're gonna compare.

I'm loving the pot-stirring comments. I had no idea that a camera release would be taken so personally by so many people.

--- "I had no idea that a camera release would be taken so personally by so many people."

Whenever there's a positive review/announcement for Sony, some folks just can't help themselves and go man-child. They should be thanking Sony because their brand may respond and kick it up a notch.

A couple of specs don't do the camera much good; base ISO 250 and 400 shot battery life. I assume that Sony will be supplying a grip because 400 shots ain't gonna' cut it on the professional circuit. The global shutter requires more power to do what it does AND with more power comes that overheating possibility.

But, we need to wait for the production models to be tested thoroughly.

Nikon Z8 only gets 330 shots on the same size battery. I don't see anyone complaining about that, and it's a direct competitor to the A9 III.

Well, I don't shoot Nikon but shoot an R5 which doesn't get the best mileage out of a batter, so I use a grip. The most I've shot in one outing was about 600 or so clicks. The battery indicator dropped down by one bar, so it seems the grip is doing what it's supposed to.

I guess someone doing an all day shoot can carry a pocket full of batteries with the Nikon or Sony. Seems a contradiction when so many I read here complain about weight.

The battery ratings and actual consumption no doubt will vary, but, on my a7iii rated at 610 shots, I would easily get well over 1800+ shots and the batteries not drained. From my experience, I typically get at least 3x whatever the rating is.

Sony is definitely making sure the other makers aren't sitting on their Laurels, which is good for the industry in general. Regardless of how this camera turn out (iso 250, etc.), it's the beginning of global shutter era for all cameras.

I remember how Sony kept pushing mirrorless despite not being on par with the DSLRs (early ones), but the early adopters provided just enough market to sustain and then bring mirrorless tech mainstream.

I am excited too (despite not going to buy one) because we'd see a medium format global shutter in the next 3-5 years which is the perfect time to change my current gear 😂

All the best Sony, bring it on.

The best thing about the A9III is that we're going to get dirty cheap A9's and A9II's.

Man, I've always taken Sony cameras as just calculators with a big lens. I've never really enjoyed using them but I have to admit, the tech they put in looks damn impressive!

Its great to have company like sony putting presure on Canon :) I am expecting answer soon in R1 body

No dual gain sensor for high ISO and most likely issue with the typical 14.9ev dynamic range... It most likely be lower... Let's wait for RAW files from production camera 👀

Hopefully in another generation or 2, they will be able to get dynamic range and noise performance closer to that of rolling shutter CMOS sensor cameras. Global shutter is truly good to have and solves an issue that plagues cameras (limited lifespans of mechanical shutters.

Beyond that, it would be useful for focus stacking still macros. For example, the more images you can take between 2 focus values, the more you can stay within the sharpest region of the DOF of a lens, without worrying about wearing the shutter out prematurally. If leveraged properly, you could probably get a 120 image focus stack within 1 second.

You're right about the limited lifespan. However, I doubt most people uses the camera for that long. Professional cameras like the EOS R3 are rated for 500.000 cycles. Meaning you'd have to take a daily average of 136 photos for 10 years to reach the limit. Nobody keeps a camera that long.

For me it is more of more wear intensive use cases, e.g., long time lapses, astrophotography where hundreds of images may be stacked, tiled focus stacked images, or even focus stacked composites (useful for objects where you may need to light them in multiple different ways to fully represent their shape, features and textures).

In those cases you can easily rack up hundreds to thousands of images. Though with an electronic shutter, those tasks can be done without putting a lot of wear and tear of the shutter.

One day we will be just extracting frames from RAW video sequence 😉🤣 it's fun global shutter is finally done!