Picture Perfect: Float Frames Make Your Images the Center of Attention

Picture Perfect: Float Frames Make Your Images the Center of Attention

The finish of a float frame cannot be compared to cheap frames and is considered an elevated product. If you print images for clients, you need these.

As a photographer, finding innovative ways to showcase your work is essential to captivating clients and differentiating yourself in a competitive industry. Zno's Float Frames offer a contemporary and sleek presentation method that adds a modern boutique feel to your images. In this article, we will explore the benefits of offering float frames to your clients, highlighting what sets them apart.

I have written about Zno products a few times now, and having used a wide range of their products, both for clients and within my own home over a number of years, I can safely say that the quality stands the test of time. Float frames are a relatively new concept in photography and are becoming increasingly desirable for clients to hang a bespoke product on the walls at home. They offer several benefits over traditional frames, making them a preferred choice for photographers and clients alike.

The Key Advantages of Float Frames

Modern and Sleek Presentation

Unlike traditional frames that enclose the photograph on all sides, float frames delicately suspend the image within a minimalist frame, creating an illusion of the photograph floating in midair, or, at least, mid-frame. This unique presentation style adds a modern and contemporary touch to the image, enhancing its visual impact and making it stand out. Usually, only the best images are chosen to be framed, and with 27 frame options and seven linen float backdrops to choose from, the Zno Float Frames' contemporary appeal ensures that your image presentation stays relevant within ever-changing trends. With such a wide range of options for framing and float backdrops, there is something to match every room in every client's home or office space.

Enhanced Visual Depth

With a Float Frame, the edges of the photograph are fully visible, allowing the entire image to be appreciated. Traditional frames often cover a small portion of the image with their borders, which can detract from the overall composition. Float frames create a sense of depth by spacing the image away from the frame. This effect adds a three-dimensional quality to the photograph, making it visually engaging. The added depth draws the viewer's attention and enhances the overall viewing experience.

Standout Appeal

The use of float frames gives your photographs a boutique feel that resonates with clients seeking a modern aesthetic. The intentional spacing between the image and the frame draws attention to the photograph itself, making it the focal point of the display. Zno Float Frames are meticulously crafted, ensuring durability and a luxurious finish. This attention to detail sets your images apart from conventional framed prints and adds a touch of exclusivity and refinement. 

Minimalist Design

Float Frames feature clean lines and a minimalist design that complements a wide range of photography genres and interior styles. Their understated elegance allows the image to take center stage, without overwhelming or competing with the surrounding frame or mount. This versatility makes float frames a popular choice for various types of photographs, from landscapes to portraits and anything in between.

Durability and Longevity

Float frames are crafted using high-quality materials in a choice of hardwoods and polished metal, ensuring their structural integrity and longevity. The sturdy construction guarantees that the frame will withstand the test of time, protecting the photograph and preserving its quality for years to come.

Size, Shape, and Print Options

Float Frames offer a range of display options that ensure a suitable option for a wide range of images. The carefully engineered design creates a sense of depth, adding a three-dimensional aspect to the image. Zno float frames are available in multiple sizes, from 8x10" to 24x36", accommodating various image dimensions. Square format frames have the additional option for an attractive circular print, which would be a showstopper among your studio samples and, of course, in your client's home.

When it comes to choosing print finish options for your Zno Float Frame, there are three options to choose from: lustre, metallic, and fine art giclée printing. Lustre is a versatile option, offering a semi-gloss finish that strikes a balance between glossy and matte, providing vibrant colors. Metallic printing, on the other hand, lends a stunning, eye-catching effect to images, enhancing metallic and reflective surfaces, giving the image an almost 3D appearance. Lastly, fine art giclée printing brings out the best in your photography, offering exceptional color accuracy and archival quality, making this an ideal choice for displaying your photographs with optimal detail and texture. Each print finish option brings its own benefits, enabling photographers to customize float frames to suit their client's needs and style preferences.

Technically Superior Craftsmanship

Zno float frames are crafted with the utmost precision and technical expertise, ensuring a superior product for your clients. Each frame is made from lightweight, durable materials, offering excellent structural integrity and longevity. The frames feature mitered corners for seamless joins, creating a sleek and professional appearance. The frames are meticulously finished with a satin or gloss surface, adding a touch of refinement to the overall presentation. This technical craftsmanship guarantees that your clients receive a high-quality product that showcases their images flawlessly.

Ease of Ordering Through the Zno Album Designer

Whatever size and layout you choose, ordering is simple through the cloud based album designer that they call Zno Designer™. And what's even better is subscribing to their online photo gallery, Zno Gallery, because you can get 25% off Wall Arts like Float Frames when subscribing to any paid plan.

Float frame pricing begins at $60 for a 10”x8”, which is a steal when you consider that this is in line with standard framing pricing from many other pro labs. Turnaround time is as expected, with standard shipping between 8-12 business days. Priority shipping can be selected to reduce this to 5-7 days.

Kim Simpson's picture

Kim Simpson is a photographer based in the West of Scotland. Her photographic practice is an exploration of the human experience, with a particular emphasis on themes of identity and belonging.

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1 Comment

Interesting idea. After looking at the overall description, I realized that I could make them in my shop.