Business

Letgo’s 'Commercializer' Makes You the Hollywood Producer

Letgo’s 'Commercializer' Makes You the Hollywood Producer

Move over Craigslist. Letgo wants your used camera gear and tripod. The online classifieds market is heating up fast, with the impending merger of Wallapop and Letgo, two startups whose roots are in Europe, but who are making their mark on the U.S. market. Reports in the Wall Street Journal and Techcrunch this month put the combined cash infusion for the new company at 100 million dollars.

Instagram's Much-Anticipated 'Insights' Analytics Look Awesome

Instagram's Much-Anticipated 'Insights' Analytics Look Awesome

A number of iOS and Android apps rake in huge sums of money by promising heavy Instagram users access to a multitude of account information and analytics. It's no secret that Instagram could capitalize on this in a huge way. Naturally, they don't plan on charging for the service. Instead, they're likely counting on it to boost user interaction. But we do finally know what the new "Insights" feature will offer and how it will look.

The Plague of The Fauxtographers

The Plague of The Fauxtographers

Fauxtographers. Everyone knows what that means, commonly associated with Mom-tographers and GWC's. Basically someone that self describes as a photographer with no basis or experience to warrant such a title and in some extreme cases, people who have for long stretches of time have made claims of being a professional but have not improved their methods or techniques past what that little green square on the camera does.

How to Explain Why You Don't Provide Your Raw Photos

How to Explain Why You Don't Provide Your Raw Photos

With little exception, every time you agree to provide raw images to your client, you are hurting your own brand and doing that client a disservice. Although it might be easy to feel, it may be hard to understand exactly why this is. Even more difficult is how to then explain your decision to your clients in a way that also makes them feel good about receiving 'less.' Thankfully, Austin-based commercial photographer Caleb Kerr has all of these answers.

Selfie: Narcissism or Marketing Tool for Your Photography Business?

Selfie: Narcissism or Marketing Tool for Your Photography Business?

Some people use social media platforms as their emotional outlet, some for vanity purposes. I use social media to brand my photography business. This approach may not fit every photography niche, but I would like to explain how it fits mine, and I am sure you will note a thing or two that you could use as well. I hope you can interpolate my experience onto the niche you work in.

Five Ways to Get Re-Hired

Five Ways to Get Re-Hired

In some ways, working with clients is a lot like the dating scene. So how do we get that second date? Wouldn't life be easier if you didn't have to look for new clients all the time? What if you could retain the best clients you've worked with before? Maximize your resources, get better recommendations, and make freelancing far more relaxing. Maybe we're all guilty of annoying a client or two, but if you find you're not being approached by anybody for that second date, then maybe it's more than your bad breath. Here are five great ways to go about it.

Imitation or Inspiration? No One Cares!

Imitation or Inspiration? No One Cares!

Whether Pablo Picasso or T.S. Eliot had said "good artists copy, great artists steal," I think they were both trying to emphasize the significance of finding and later on evolving a unique style for your art or craft. Well, this quote is quite ambiguous in some points and I doubt if stealing is still vital for being a "great artist."

3 Strategies for Ensuring Financial Success as a Photographer

3 Strategies for Ensuring Financial Success as a Photographer

Photography is an art and a wonderful hobby to get yourself involved in. There comes a point where many hobbyists decide to turn that passion into a full-time career, and when that happens, it is imperative to have a solid strategy in place to be financially stable. Photography can be a volatile career, more so than most businesses, so here are three strategies I use to make sure I stay profitable.

Adventures with NAS: Switching from Using an External Hard Drive to a Network-Based Workflow

Adventures with NAS: Switching from Using an External Hard Drive to a Network-Based Workflow

In my journey to separate my family life from my work life, as detailed in my last post, a change in my work environment has been key. Namely, my wife was tired of seeing my hard drive sitting on the kitchen island and I was handily kicked down to the basement. I took this opportunity to switch up my workflow from using a local external hard drive to a NAS (network-attached storage). Here are some interesting things I've discovered along the way.

Should You Previsualize Your Photography Projects?

Should You Previsualize Your Photography Projects?

You can have the tools, and you can have the know how, but what is one of the most powerful skills that most photographers, videographers, and just about anyone else will swear by in a creative industry? The power of forethought and pre-planning. Granted, for some this step isn’t as important as it is to others. However, whether you sit down and make a shot list, sketch out some rough ideas for shots, or just develop a really strong concept of what you want to accomplish on a project, most people do pre-plan in some way shape or form.

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