Whether you know it or not, psychology plays a big role in successful pricing strategies for both products and services. Our brains are wired to pick up on subtle cues when it comes to weighing the value of something. So how do we successfully price our photography services? Here are a few tips to help you restructure your pricing for a successful year.
Who doesn't like the idea of working with brands? You get free stuff, prestige, increased exposure and views, and free stuff! Of course, it's not as easy as just calling up your favorite company and having them send you the gear you want and or make you an affiliate. This great video talks about what it takes to work with brands, the different kinds of relationships, and how to increase your chances.
For some of us, growing our social media isn’t where we excel and we need some help or advice on how we can improve our following. Over the years, social media platforms have grown and changed. Many photographers have left Facebook or are in the process of ditching it for their photo-sharing application Instagram and putting all their efforts into this platform instead. So how do you grow your following on Instagram?
Clichéd new year resolutions are as much of a tradition of the holidays as building snowmen and eggnog. Why not change things up a bit this year and set yourself a resolution which is related to helping you grow as a photographer. Here are 10 promises worth trying to keep in 2018.
We all know the term, and as cringe-worthy as it can sound, it doesn't negate it's importance: networking. Along with "entrepreneur," the word "networking" gets thrown around a lot in today's millennial-run world full of social media highlight reels and "try-hard" antics. But networking, in the purest sense of the word, is an absolute necessity in our industry of creative entrepreneurship. There are opportunities around you that you will never be privy to unless you start cultivating genuine relationships with the creators in your extended circles. Not only that, but there is a vast pool of resources and knowledge that you could be tapping into.
Everywhere I turn, I am hearing about the upcoming tax code change and who it will benefit. Until January 1, my eyes are solely on 2017 income and what advantages photographers can utilize to reduce their tax burden this year. Time is of the essence for what you can do this year to save money before the ball drops on December 31 at midnight.
It’s that time of year. You have probably seen the abundance of marriage proposals on your news feeds, as I have. Before long, these newly engaged couples will be looking to hire a photographer for their weddings. Wedding expos are still an excellent place for these couples to find you, especially this time of year.
We all have a different bag setup. Some prefer to travel light and mobile while others go for a more heavy duty option. Some people want a stylish option that shows off some personal flair while others just want something practical. We each like a different layout and store our gear and accessories in a different way or in a different pocket. In spite of our different preferences when it comes to our camera bags, there is one universal truth. One item that, regardless of your specialty, you positively need to have somewhere in your bag. You must keep a few up to date business cards in your bag at all times.
Running a successful photography business presents many challenges. When a photographer goes from hobbyist to professional they quickly learn that there is much more to master other than being technically adept at their craft. From learning how to organize a business to discovering the many hats we wear as business owners, it quickly becomes apparent that there is much more to running a successful photography business other than simply picking up a camera and snapping some great shots.
Stock photography companies are tallying their data from the last few years to predict what imagery trends will flourish in 2018, what they've predicted is fantastic news for us all. A mixture of creativity and authenticity are expected to dominate the new year's biggest image trends. It is so important for artists to stay on top of these trends as to not slip through the cracks, it's especially important this year because these trends are very different.
Yoga balls and standing desks may have become a stereotype of the hipster office space, but there is a legitimate reason for this alteration in traditional office paraphernalia: sitting is bad for you, and photographers should take heed before their health begins to deteriorate. Aside from the musculoskeletal dangers of spending too long sitting at the computer, like neck strain and back problems, other parts of the body may be suffering in silence, such as the heart and pancreas.