If you are like me, you don’t necessarily dread your annual trip to visit your accountant. Yes, it brings with it some anxiety, but a big part of running a business is knowing what your tax burden will generally be, and preparing for that throughout the year. Even with all the planning, we all know the feeling of being hit with a larger-than-expected tax bill, or a smaller-than-expected refund. That’s why I reached out to Brandon Scott, a fellow professional photographer who spent years as a working CPA in his home state of California.
Instagram has been quickly moving its platform to be more than the sharing photos with friends app it started out as. With the news that Instagram has increased its monthly advertisers to one million and plans to increase testing of their Instagram shopping features its obvious where the new direction is heading. Instagram tells Bloomberg that in the next couple months they plan to add an option to book appointments by visiting a company's profile. One of the examples given is being able to click a button and scheduling a haircut through a Salon's profile.
One of Billboard magazine’s latest covers – featuring former Fifth Harmony babe Camila Cabello – was recently shot quite infamously using the portrait mode on an iPhone 7. The spread itself was shot using both the iPhone and a DSLR. What does all of this mean for our ever-changing industry? Should we be worried? I chatted to commercial photographer Jay Mawson, who has shot campaigns for Nike and Adidas, to gather his perspective on all of this.
When starting out in photography, the number one obstacle I encountered was finding opportunities to learn from mentors. Research is pretty clear that the fastest way to shortcut the 10,000-hour rule, that is, the rule made famous in Malcolm Gladwell's "Outliers," which says it takes approximately 10,000 hours to become a master of your craft, is to use a mentor in your field, shortcutting by learning from their mistakes. My problem, which is likely yours as well, is that educators didn't come to my town. El Paso, Texas, with its 700,000 population, didn't seem very attractive to the teacher circuit. So, how do you change that?
I think it’s safe to say that we are all photographers because we love photography. I know I do, and I am so thankful that I am able to wake up every day and make money doing something that I love. However, like any other job, you’re going to run into an occasional gig that might not be right up your alley. That is a daily struggle for me and that is why I make a point to separate my business photography from my passion projects. The tricky part is where to draw the line.
Potential leads may not book you for many reasons. Maybe you are out of budget completely for them, maybe your style is not on par with what they wanted, or perhaps it was just not the right time for them. Knowing how to work with your leads can help create a solid stream of clients to book you solid throughout the year.
Your photography website is your storefront. It’s the way your prospective clients meet you, and it’s your chance to make a lasting and convincing first impression. A website is the first step in meeting good clients, getting hired, and getting paid. I’m a wedding photographer, but the list below applies to everyone. Whether you shoot landscapes, weddings, or commercial work, your website is the key to booking business. Here are the top eight reasons why your website sucks.
I’ve seen more than my fair share of articles regarding the joys and pitfalls of being paid on time. A very vital part of making a living in any profession is, after all, actually getting paid. But rather than rehash the terrific advice I’ve seen from other shooters about the best way to invoice, I thought I would offer you another perspective. That of the accounting department.