Last weekend was PDN’s Photo Plus Expo, and like a lot of east coast photographers I was in attendance. It seems like every year photo conferences get bigger and better drawing in massive crowds and yet there are still photographers who don't see any value in them. It makes me wonder if people understand and are taking full advantage of these events.
Photographers are often perplexed by the variety of clients they encounter each day. Even with a target market identified, it seems that no two patrons are the same. Though with time and patience, photographers can begin to categorize clients. By understanding different client types, photographers can not only reflect upon their current marketing strategies, but can understand how to market to a wider range of consumers.
Photography is a craft almost everyone indulges in at one time or another. For some, it’s a weekend hobby. For others, it’s a full-time affair. Either way, photographers are forever debating amongst themselves whether or not it’s a wise career choice. Should we attempt to forge a career from something we enjoy so much or save it for our own pleasure? When finances become a factor, it can alter the way we think about our photography. Here’s why it’s so important to allocate time for personal projects and the ways in which I keep myself just as passionate about photography as I was when I first started out.
Photokina is a juggernaut. Held every two years since 1966 (intermittently before that beginning in 1950), it has long become one of the largest, and arguably the single most important trade fair in the photo industry. Two years is a short enough interval to not miss larger trends, yet long enough to skip over fads, so the biannual trade show offers valuable snapshots that help us understand where the industry at large is moving. Photokina 2016 closed almost four weeks ago. Enough time has passed for things to sink in, so let's look back and contemplate what the most notable trends from this year's show were.
While there are many insurance companies that are out there for photographers and drone pilots, Verifly is the first drone liability insurance company that protects pilots and allows them to pay on demand. I recently interviewed Verifly CEO Jay Bregman to find out more about his new company and what they are doing to help drone pilots all around the country. One of the first things you will see about Verifly is that they cover up to $1,000,000 in liability within a flight radius of a quarter of a mile with any drone under 15 pounds. All operators have to do is select their area, after which they are instantly approved and provided with on-the-spot insurance to fly and proof of coverage to show to anyone who needs to see it.
There's nothing wrong with saying your opinion when it has sound arguments. It is normal to have different preferences when it comes to photography style, lighting, gear, and post processing. However, many times people don't put themselves in the shoes of the author and don't know if there was a pebble during the photoshoot.
For as long as there has been business, there has been networking. If you read any book on business or entrepreneurship it's immediately apparent that people and relationships are the cornerstone of success. It will come as no surprise, therefore, that the merit of social media is huge; this is well-trodden ground and tiresome. However, I feel compelled to promote one aspect of online networking that has separated itself from the pack for me.
If you’re interested in shooting production sets, like with fashion photography, you’re going to need to build a team beyond yourself. The truth of the matter is that your success will depend on who you know and what they can do for you. As blatant as that sounds, it’s the nitty-gritty truth about building a team.
After the hack today that took down some pretty major sites out there that we all use on a daily basis, I wanted to share some helpful information I've come across in the WordPress world. I myself have been hacked twice. Ever since moving my photography business website from a big company, I've finally been able to move on with my life.
As DSLR cameras become more capable in capturing high quality video, there is a temptation to add videography as a service to clients. But the learning curve from photography is videography is a steep one if you attempt to do this on your own, believe me, I tried! Whilst there are many free resources out there to help you grow as a videographer, I have found that by investing in the right subscription based services, your journey to professional filmmaker can be an enjoyable one.
For many photographers who are primarily outdoor shooters and don’t have their own studio, finding an indoor space to shoot on a budget can be difficult. With the winter months fast approaching, shooting outdoors is going to become an even greater challenge. Here are six places you can find indoor space to hone your studio photography skills, for free or cheap, while you wait out the winter.
Last week I wrote a post detailing my frustration with getting airline agents to check my bags under the "media rate" that I am entitled to as a photographer or "film making crew." I decided to print my own media pass so that this will never be an issue again and today they arrived.
It's common as professional photographers to spend so much time researching the latest technical tips and advice that the space within our mental hard drives originally intended for common sense runs low. We can become so focused on the latest and greatest that mundane day-to-day tasks sometimes suffer. Here are a few pointers (or reminders) that may help you free up some of that precious mental hard drive space and fill your calendar with the types of clients you want to be booking as we look toward the upcoming year.
These days, more and more of us are investing in professional portraits of our pets. What better way to forever preserve the memory of our nonhuman family members? If you offer pet photography either as one of your services or as your sole specialty, you can appreciate that photographing animals professionally brings forth a unique set of challenges and opportunities. Delving into animal photography opens the doors to channels for marketing and networking that are specific to pets. As a dog photographer, one activity that has given a huge boost to my business is volunteering my services to a local dog rescue organization.
I've been shooting real estate for about two years now. Today, I am shooting for my company, Simply Visual Productions, and another company, Jump Visual, which has been around for many years, and because of them, I have learned so much about working in this field. I have shot hundreds of homes and met many new people and worked with them to create photos that sell a home or space. I think it is funny that I do this because when someone thinks photography, I feel like real estate photography is the last thing they would think of. Aside from the photography aspect, I see aerial and video becoming more and more popular, which is one reason I have such an interest in it.