Business

It's Time We Talked About Celebrities and Models Being Hired As Photographers

It's Time We Talked About Celebrities and Models Being Hired As Photographers

It’s simply impossible to ignore the change our industry is undergoing. The wide availability of industry-standard equipment has seen an uprise of people pursuing photography as a career. Photographers are battling against many threats to their careers; increasingly, celebrities who are trying their luck behind the camera. Be it models, socialites, or the rich and famous, people who are not renown for their photographic skills are increasingly booking jobs ahead of established professionals. So are those of us who work behind the lens full-time being made redundant? Can anyone be a photographer these days? It’s time to discuss.

Would You Buy a Photograph Without Seeing It First?

Would You Buy a Photograph Without Seeing It First?

Hanging a photograph from your wall will always have its appeal. Make that photograph the work of a famous and respected artist, and the appeal starts to rise. This is why well-established artists can demand such a high price tag for their work. But this entire process relies heavily on the person purchasing the piece to actually enjoy the art. If the photograph does not resonate with you, then it loses a lot of its value. With that in mind, would you buy a photograph without actually seeing it first?

500px Launches '500px for Business,' a New Global On-Demand Photography Service

500px Launches '500px for Business,' a New Global On-Demand Photography Service

Earlier in the year, I reported on a photography service that was offering tourists the chance to summon a professional photographer through an app — essentially the photo-equivalent of Uber. Reaction to the concept was mixed, although there's clearly potential in the idea, as 500px has just taken things up a notch with "500px for Business," their newly-announced series of photography on-demand services.

Using Instagram Stories as a Marketing Tool for Photographers

Using Instagram Stories as a Marketing Tool for Photographers

Are you using Instagram Stories in your marketing? Are you wondering how photographers are using Stories? With new features like tagging and Boomerang being added this week as well as the possibility of links being added in the near future, Instagram Stories is quickly becoming a great tool for marketing that every photographer should take advantage of. Here is a list of ways you can start using Stories for your business today.

Tips for Responding to Photography Inquiries

Tips for Responding to Photography Inquiries

Now I'm not sure about the rest of you, but the art of responding to a new lead is an ever shifting task for me and my photography business. We all do our best to stay on top of the trends, by researching our genre of photography to better understand our perspective clients and keep our responses fresh and interesting. However, just how often should we re-evaluate our approach?

Photography and the Double-Edged Sword of Technological Progress

Photography and the Double-Edged Sword of Technological Progress

The photography industry has made one error over and over again. It is expressed in the assumption that since the march of technology makes it possible to achieve something with less effort, photographers will be happy to accept the current standard and pay extra for more convenient ways of achieving it. Instead, photographers have consistently chosen lower quality in exchange for convenience or asked for higher quality while keeping the process much the same.

The Importance and Real Reason for Attending Industry Events like PDN's Photo Plus Expo

The Importance and Real Reason for Attending Industry Events like PDN's Photo Plus Expo

Last weekend was PDN’s Photo Plus Expo, and like a lot of east coast photographers I was in attendance. It seems like every year photo conferences get bigger and better drawing in massive crowds and yet there are still photographers who don't see any value in them. It makes me wonder if people understand and are taking full advantage of these events.

Marketing: Understanding Different Photography Client Types

Marketing: Understanding Different Photography Client Types

Photographers are often perplexed by the variety of clients they encounter each day. Even with a target market identified, it seems that no two patrons are the same. Though with time and patience, photographers can begin to categorize clients. By understanding different client types, photographers can not only reflect upon their current marketing strategies, but can understand how to market to a wider range of consumers.

Keeping Your Passion for Photography Alive When You're Doing It Full-Time

Keeping Your Passion for Photography Alive When You're Doing It Full-Time

Photography is a craft almost everyone indulges in at one time or another. For some, it’s a weekend hobby. For others, it’s a full-time affair. Either way, photographers are forever debating amongst themselves whether or not it’s a wise career choice. Should we attempt to forge a career from something we enjoy so much or save it for our own pleasure? When finances become a factor, it can alter the way we think about our photography. Here’s why it’s so important to allocate time for personal projects and the ways in which I keep myself just as passionate about photography as I was when I first started out.

The Photokina That Was: Five Trends from the Photography Industry's Most Important Trade Fair

The Photokina That Was: Five Trends from the Photography Industry's Most Important Trade Fair

Photokina is a juggernaut. Held every two years since 1966 (intermittently before that beginning in 1950), it has long become one of the largest, and arguably the single most important trade fair in the photo industry. Two years is a short enough interval to not miss larger trends, yet long enough to skip over fads, so the biannual trade show offers valuable snapshots that help us understand where the industry at large is moving. Photokina 2016 closed almost four weeks ago. Enough time has passed for things to sink in, so let's look back and contemplate what the most notable trends from this year's show were.