The world of fine art photography exists in the lofty shadows of the photography industry, it’s secrets hidden behind an air of elite mystery. While endless tutorials on how to make a living as a portrait photographer can be found with a quick google search, how to make a living as a fine art photographer remains a more nebulous subject. Last year, award-winning Fine Art Photographer Jason Matias made $60,000 selling fine art prints, and he’s taking away some of the mystery by sharing part of his journey — and solid advice — for budding fine art photographers who want to do the same thing.
Would you agree that no one likes the idea of the slimy used car salesman? Have you ever stopped to think about and analyze why no one likes that person? It's because that person has no vested interest in the product they're are selling or the people they are selling to. He or she has no interest in the customer or in the car. As a photographer, how do make money selling a service and product to your customers while never treating them like the car salesman would? The answer is pretty simple: take time to find the products that you're actually passionate about and then share that passion with your clients.
Building a stock photography portfolio and generating passive income can be one of the easiest ways a photographer can make money. However, creating a sizable portfolio that generates a worthwhile income month after month doesn't just happen overnight. Chances are you have already been shooting images suitable for stock without realizing it. With just a little planning and adjustment to how you see and approach assignments, you can turn your existing and future work into a growing stock catalog. Additionally, with stock sites like Adobe Stock built right into your Creative Cloud, submitting, tracking, and learning what sells is a relatively easy task.
As I set up to shoot an assignment last week, I found myself in a casual conversation with the owner of the location. He was also a photographer, and as I opened my Pelican case and began to set up my strobes, he commented on the fact that he owned the same one. He then lamented the fact that this particular kit was no longer made by the manufacturer. It had been discontinued and replaced by a new line of photographic debutants. I had no idea.
You’ve got the fancy camera, the biggest and baddest lenses, and the technical know-how to shoot beautiful imagery in your field of photography. What do you do now to get the cash flow rolling in? Do you try to branch out your network reach to try to get the “in” with potential clients, make countless cold calls and emails, or giving away work for free to bring attention to your business? Many very talented professionals get to this point in their career where they have the skills but not the knowledge of business to make money. If you’re finding yourself in this spot of your career, watch this video from Sheldon Evans now.
If you're a photographer with thin skin, I would advise against watching Jared Polin's brutally honest breakdown on why you'll "never make it as a photographer." But then again, if you're a photographer with thin skin, you're probably not going to make it as a photographer. Watch the video to hear Polin's five reasons why you won't succeed in the industry,, and continue reading for five of my own.
I am a big believer in a bunch of little things all add up to an overall "impression" or customer view of you or your business. Today I want to talk about a little thing that takes five minutes but I believe really makes a nice impression when you are sharing your website.
In a post to Facebook, Founder and CEO Mark Zuckerberg has revealed plans to change up your news feed once again. In a renewed effort to help people stay connected, Facebook will be further limiting the number of posts people will see from brands, businesses, and media on their feed, opting to increase the number of posts from friends and family. What will this mean for your photography business page?
What’s great about photography and videography is that in most cases you can work wherever you are and thus move freely around the globe. Chris Hau understood that and managed to travel for free using his photography. In this video, he shares his experience and story with you to try giving you tips and inspiration to do the same in 2018.
Marketing yourself as a photographer can not only be time consuming but a drain on your creativity. The time that is scheduled for marketing could be going towards more sessions or creative projects. The benefits of having a team of brand ambassadors will get you booked months ahead and get you back behind the camera.
Almost every hobbyist photographer has considered making the transition to full-time professional. Similarly, almost every professional photographer has made that transition from hobbyist to professional. There are myriad factors why that career move isn't always possible and a great deal of them stem from the central notion of money, or lack thereof. Whether you want to organically build your photography from hobby to side-hustle and then to a career or you merely want to improve you earnings in any of those categories, developing a niche can make a crucial difference.
If you've been in the creative field for any length of time, you've surely been approached by someone and been offered the opportunity to work in exchange for “exposure.” In almost every case the query is met with a response that sounds something like, “I can't pay my bills with exposure,” or a clever meme breaking down the investment needed in order to take images in the first place. Before you lose any more sleep about it, let me share with you three ways to turn these types of “opportunities” into cash.
I’ve written extensively about it before, but, like most business lessons, the message bears repeating. In a marketplace simply inundated with competition from around the globe, it has never been more important for photographers to find their specific niche in the marketplace.
Unsplash is a photo community site where users can upload high-res images, making them available for free, public use (including commercial use), with thousands of photographers now contributing. One user, whose most popular works on the site are reaching over 12 million views, explains why he’s ditching Instagram in favor of the licensing platform.