It’s simply impossible to ignore the change our industry is undergoing. The wide availability of industry-standard equipment has seen an uprise of people pursuing photography as a career. Photographers are battling against many threats to their careers; increasingly, celebrities who are trying their luck behind the camera. Be it models, socialites, or the rich and famous, people who are not renown for their photographic skills are increasingly booking jobs ahead of established professionals. So are those of us who work behind the lens full-time being made redundant? Can anyone be a photographer these days? It’s time to discuss.
While many of us have grown to love the services offered by the web giant Squarespace, their e-commerce options have been seriously lacking one important feature needed for professional photographers. In this candid letter to Squarespace, I pose a couple of questions that I feel the company may not be listening to.
Hanging a photograph from your wall will always have its appeal. Make that photograph the work of a famous and respected artist, and the appeal starts to rise. This is why well-established artists can demand such a high price tag for their work. But this entire process relies heavily on the person purchasing the piece to actually enjoy the art. If the photograph does not resonate with you, then it loses a lot of its value. With that in mind, would you buy a photograph without actually seeing it first?
Earlier in the year, I reported on a photography service that was offering tourists the chance to summon a professional photographer through an app — essentially the photo-equivalent of Uber. Reaction to the concept was mixed, although there's clearly potential in the idea, as 500px has just taken things up a notch with "500px for Business," their newly-announced series of photography on-demand services.
Are you using Instagram Stories in your marketing? Are you wondering how photographers are using Stories? With new features like tagging and Boomerang being added this week as well as the possibility of links being added in the near future, Instagram Stories is quickly becoming a great tool for marketing that every photographer should take advantage of. Here is a list of ways you can start using Stories for your business today.
Planning and timing is the key; especially, when it comes to a serious photography or video work. Usually, you have to deal with lots of details in a fast-paced environment, and manage your own crew as well. Therefore, it's better to be planned and be prepared against any possible misfortune. All you need is a well prepared production call sheet.
Now I'm not sure about the rest of you, but the art of responding to a new lead is an ever shifting task for me and my photography business. We all do our best to stay on top of the trends, by researching our genre of photography to better understand our perspective clients and keep our responses fresh and interesting. However, just how often should we re-evaluate our approach?
The photography industry has made one error over and over again. It is expressed in the assumption that since the march of technology makes it possible to achieve something with less effort, photographers will be happy to accept the current standard and pay extra for more convenient ways of achieving it. Instead, photographers have consistently chosen lower quality in exchange for convenience or asked for higher quality while keeping the process much the same.
Those of us working within the creative industry are often held captive to an unwritten rule: working for free. No other field suffers the same stigma; we don’t expect our laywers, our handymen, or our child-minders to work without payment. So, why is it so often expected that we will?
Last weekend was PDN’s Photo Plus Expo, and like a lot of east coast photographers I was in attendance. It seems like every year photo conferences get bigger and better drawing in massive crowds and yet there are still photographers who don't see any value in them. It makes me wonder if people understand and are taking full advantage of these events.
Photographers are often perplexed by the variety of clients they encounter each day. Even with a target market identified, it seems that no two patrons are the same. Though with time and patience, photographers can begin to categorize clients. By understanding different client types, photographers can not only reflect upon their current marketing strategies, but can understand how to market to a wider range of consumers.
Photography is a craft almost everyone indulges in at one time or another. For some, it’s a weekend hobby. For others, it’s a full-time affair. Either way, photographers are forever debating amongst themselves whether or not it’s a wise career choice. Should we attempt to forge a career from something we enjoy so much or save it for our own pleasure? When finances become a factor, it can alter the way we think about our photography. Here’s why it’s so important to allocate time for personal projects and the ways in which I keep myself just as passionate about photography as I was when I first started out.
Photokina is a juggernaut. Held every two years since 1966 (intermittently before that beginning in 1950), it has long become one of the largest, and arguably the single most important trade fair in the photo industry. Two years is a short enough interval to not miss larger trends, yet long enough to skip over fads, so the biannual trade show offers valuable snapshots that help us understand where the industry at large is moving. Photokina 2016 closed almost four weeks ago. Enough time has passed for things to sink in, so let's look back and contemplate what the most notable trends from this year's show were.