Success in photography is a fairly vague metric. Some measure it by the number of followers on Instagram, others by ratings on photography forums, and some people by the gear you use. However, none of these three things mean success. In fact, a photographer who shoots on the latest gear, gets 5-star ratings on forums, and has a million followers is not necessarily successful. Here is what an actually successful photographer is.
Whether you are a wedding, newborn, or boudoir photographer, delivering the final product to your clients is a true pleasure. The look on their faces when they see your beautiful work makes the job so much more satisfying. But how can we elevate the client experience even further?
Pop quiz, hotshot. What is the best investment you can make in your photography today?
I have the best part of a decade of professional photography under my belt, with some very hard years and some good years during that time. I have learned a lot about the craft, the industry, and most of all, about running a small business. The majority of the lessons that had the most significant impact on my career were not around techniques, post-production, or even equipment; they were about running a business.
There are many ways to sell prints online. In the last article of this series, we already looked at one of them that was free and easy to set up. But it might not be the right way to sell prints professionally. If branding and customer relations are important to you, a customized online store might be a better solution. In this article, I share how to set one up.
I've been hearing about Patreon for a while, and I'm officially curious. Join me on my experiment to see if Patreon is actually a viable income source for photographers.
We have entered a time as photographers where we are seeing monumental changes in the industry. There are more tools than ever before to streamline our workflows, push the bounds of creativity, and increase our visibility as creatives.
It is one thing to work on your technique and creative voice, but making money with your work is an entirely separate skill. If you are working on developing your photography income, check out this great video tutorial that shares five actionable steps for making money as a beginner photographer.
Being a successful professional photographer is about a lot more than simply being good with a camera. One of the things you need to be good at (and something a lot of people are uncomfortable doing) is selling yourself and your work, which requires a good dose of self-confidence or the ability to fake it, at least. Done wrong, though, and this can lead to pushing away clients. This insightful video essay features an experienced commercial photographer discussing the delicate balance and why it is so important.
When you are a hobbyist, you can enjoy buying gear however you want so long as you can afford it, but when you are a professional, you have to really change your philosophy to camera, lens, and lighting purchases. This excellent video tutorial features an experienced commercial photographer discussing his approach to buying gear and how he fulfills his needs without breaking the bank.
Once your photos improve after practicing photography for a while, they will likely also attract a larger audience. And at some point, you might be asked if your photos are for sale. It is how I got into selling my images as prints more than ten years ago. In this article, I share an easy way to get started.
Pricing can be an extremely tricky things for photographers to master, and even small mistakes can add up to big losses over time. This fantastic video tutorial features an experienced commercial photographer discussing a common and easy-to-make mistake, how to recognize it, and how to fix it.
Photographing a friend's wedding sounds like a blast. Is it really worth it, though? Make sure to consider these things before making a decision.
In the competitive world of photography, closing a high percentage of your sales meetings is crucial for success. However, many photographers make common mistakes that hinder their chances of sealing the deal. To help you improve your sales approach and increase your conversion rate, here are five key rules to follow. By implementing these strategies, you'll be equipped to establish strong connections with clients, effectively communicate value, and ultimately close every sale.
Being good with a camera and having great creative ideas is, of course, crucial to finding success as a professional, but it is not enough. Knowing how to attract clients and convince them to book with you is a crucial skill. If that is something you have trouble with, check out this fantastic video tutorial that offers three actionable tips for increasing your bookings.
When talking about improvement in photography, we often hear a lot of nonsense answers, such as upgrading equipment, hiring more staff, trying to find a niche, and so on. This isn't bad advice, and I give it as well. The thing is, it is so generic and so common that it has lost its meaning. Here are some real tips on how to become a better photographer.
When was the last time you fulfilled a print order? When I think of print sales, I envision awkwardly contrived meetings where proofs have been held hostage and finally revealed as leverage, using the client's emotions to maximize profits. I know in-person sales is an effective strategy, and photographers bankroll this method frequently. However, for the majority of photographers who don't want to take that approach, providing an online client photo gallery and a few simple suggestions can help you maximize your profits without the pressure of in-person-sales tactics.
There are infinite ways of upgrading gear as a photographer. Moreover, camera companies market their next product as the next best thing in the industry. All this results in a lot of confusion, speculation, and simple ambiguity. If we could, we would all upgrade everything at once, but money is a limited resource that we need to allocate with a high degree of efficiency.
In a world full of a little bit of crazy one thing remains constant – our unwavering love for our furry companions. Dogs hold a special place in our hearts, becoming cherished members of our families. They warm our hearts from being mischievous mutts to regal pedigrees, our four-legged friends bring joy, companionship, and a whole lot of slobbery kisses.
If you've been running your photography business for any amount of time, you have quickly discovered that being successful requires you to spend an inordinate amount of time doing things that have nothing to do with a camera. Things you probably loathe. Suddenly, you find yourself needing to acquire skills in accounting, web development, project management, copywriting, contract writing, and countless other fields. A newcomer has entered the CRM space: Bloom IO, and they are on a mission to alleviate many of these burdens, allowing you to focus on what you truly enjoy.
When you become a professional photographers, you can take one of two general paths: a specialist with a focused approach to a single genre and/or style, or a jack of all trades who can competently tackle a wide variety of jobs, if not quite at the level of a specialist in each area. So, which is right for you? This helpful video essay features an experienced commercial photographer discussing the pros and cons of both approaches to help you decide.
Few things are more crucial to a photography business than the website, as it is the place where most potential clients will go to see your work, to decide if you are the right fit for their wants and needs, and to initiate contact with you. As such, your website deserves careful attention. This excellent video tutorial features an experienced commercial photographer sharing some common website mistakes and how to fix them.
Becoming a successful professional photographer takes a lot more than being good with a camera; you need to have a lot of business sense and a keen understanding of how a career as a creative differs from that of a traditional 9-to-5 job. That latter point often trips up aspiring professionals. This excellent video tutorial features an experienced commercial photographer sharing one such mindset mistake and what you can do to avoid falling prey to it.
Nikon keeps up its rapid pace of updates for its flagship Z 9 camera today with the release of firmware version 4.00.
In this rapidly evolving world of photography, it's essential to take a step back and scrutinize how well we're reflecting our business in its current state, including growth in our personal photos, websites, and social media profiles. In the previous article, we discussed five actionable strategies to address commonly overlooked areas, from updating personal images to refreshing website content, and from leveraging social media to nourishing creativity through personal projects and continuous learning.
Stepping into the world of professional photography isn't just about mastering the art of creating stunning images. It's about becoming a dynamic, evolving brand in an industry that never stands still. As photographers, we are visual storytellers, but often, we become so engrossed in narrating other people's stories that we overlook our own.
It would be nice if finding financial success as a photographer was as easy as taking great pictures and being paid for them, but it involves so much more than what you do behind the camera and often requires you to do things you might not really enjoy. This excellent video essay features an experienced professional discussing why you have to "play the game" if you want to make photography a career.
It is one thing to be a good photographer, but running a successful photo business takes a large set of skills that have nothing to do with a camera. If you are new to working as a professional, check out this fantastic video tutorial that discusses some common business mistakes photographers make and how to fix them.
There are only a select few truly universal things that every photographer must have. While you may think of the obvious, such as cameras, lenses, bags, and other kit, we won't talk about any of these in this particular article. Instead, we will talk more about a service that every photographer must use in order to be a real pro.
The time has finally come. Leading to this moment, you sat in the hot sun for hours, waiting for the grazing of the bird’s toe on the water, creating mesmerizing concentric circles, and boom: you got it!
While a website is important, depending on what you shoot, an up-to-date Instagram account can be just as (or arguably more) important for providing a place for clients to find and contact you. If you would like to increase your bookings on Instagram, check out this fantastic video tutorial that shares five tips to help you do that, even if you do not have a lot of followers.
Fine art photography can be very lucrative, but it is a business and may not be for everyone.
Although rare, we all have the thought of quitting photography at one point or another. Despite being young, I have been told to quit several times already, all before even starting. In this article, I want to highlight some valuable reasons why and when you should consider quitting photography.
There is no good time to start a photography business, but there are certainly some more challenging times.
Google Photos is pushing the boundaries of image editing, testing a new feature that uses generative AI to transform photos in a groundbreaking way. Last week, I talked about Google Photos's revolutionary changes to their search feature, and today, we're going to explore the editing features themselves. Named the "Magic Editor," this innovative tool promises to offer a level of manipulation that allows users to make drastic changes to their photos seamlessly.
One of the most common reactions to failure is saying that you will try harder next time. It’s an easy, quite popular way of dealing with failure at one thing or another. However, simply trying harder and expecting a different result is hardly a great way to progress. Here’s why it doesn’t work, and here is what does.
Every professional wants to book more clients, of course, but how to actually go about doing so is not always obvious. If that is something you would like to accomplish, but you are unsure of how to approach it, check out this fantastic video tutorial that features an experienced photographer that shares three useful tips that will put you on the right track.
Professional photography is a challenging career choice, taking a wide range of skills and tough skin. If that is something you are considering, check out this fantastic video essay that features an experienced professional photographer discussing what it takes to be a professional and the chances of finding success.
Have you ever fantasized about transforming a corner of your home into a professional photography haven? Are you eager to cut costs, minimize stress, and craft remarkable images for your clients, all from the comfort of your own space? If so, this article is for you. As a seasoned headshot and portrait photographer, I've recently transitioned from a sprawling industrial studio in Richmond, Virginia to my cozy, basement-based studio in Atlanta, and I couldn't be more delighted.
Doing photography professionally does not only require you to be good at taking pictures. There are additional competencies that one must have to be able to provide what your clients need and one of the most important ones is communication.
I've been a full-time photographer for almost 15 years now, and I remember the pain of swapping my part-time hobby to be my full-time career. Katelyn James looks at how, when, and why you'd want to do this and lists the three key steps to consider if you decide to go full-time.
There are several different ways to make money as a photographer, and the more you can diversify your income streams, the more you can ensure financial security. If you are working on improving your photography business, check out this helpful video tutorial that shows you several different ways you can use your photography business to make money.
Today, let’s discuss some of the biggest changes currently happening in the market and how those changes will affect our lives and our businesses as professional photographers.
Google Photos is in the process of testing an enhanced search feature that allows users to perform complex queries, making it simpler and more efficient to find and manage photos within the platform. By catering to detailed and specific queries, users can locate their desired images with greater ease, thereby improving their overall experience.
One of the hardest, cringiest things any photographer can do is go back and look at the images they created early in their career. In this video, Lee Morris and I revisit some of our best and worst images taken prior to launching Fstoppers.com. How bad are these photos? Let's find out!
